1. Y OUNG D RIVER R ESEARCH I NITIATIVE SADD STUDENT WORKSHOP Y OUNG D RIVER R ESEARCH I NITIATIVE (YDRI) RLAF Part II: How, When and Where?

2. TO MAKE RLAF WORK, YOU NEED: Key elements Action plan Motivation Help A timeline -NTDSW is October 17 - 23, 2010

3. KEY ELEMENTS: THE MINIMUM 1.Friends Driving Friends poll 2.Poll follow-up activities School intercom announcement Cafeteria Posters (Q & A) 3. One other activity from the RLAF menu 4. Distribution of one RLAF tool flyers, posters, table tents, stickers, bookmarks

4. KEY ELEMENTS: EXAMPLE Posters and Flyers Downloadable from ridelikeafriend.com 4-color Black-and-white

5. KEY ELEMENTS: EXAMPLE Drivers select their rules: 1)Wear your seatbelt 2)Don’t pressure me to speed 3)No drinking or drugs 4)Keep the music down 5)Keep your phone conversation short 6)No yelling Help if I ask you to: 1)Turn down the music 2)Answer my cell 3)Give me directions 4)Just chill

6. KEY ELEMENTS: EXAMPLE Reach the students in popular “hang-out” locations: Cafeteria table tents for lunchtime reading Library study areas Health classrooms

7. KEY ELEMENTS: EXAMPLE Sample Question: What is the most harmful thing passengers can do in a car? 1)Distract the driver 2)Be loud (talking loud, playing music too loud, etc.) 3)Forget to wear seatbelts 4)Talk constantly on a cell phone 5)Pressure driver to speed 6)Act wild (like dancing or singing)

8. SHARED ACTION PLAN: TEENS TALK Conduct the “Friends Driving Friends” poll: Teens meet in the morning to pick up their clipboards and poll questions Students poll peers during lunch, in the hallway, at study hall or school events Team decides: How will poll results be announced/posted? Who will make morning announcements? What other activities should we do?

9. ACTION PLAN Which posters and flyers speak to our school? Do they represent our students? What other materials will work best for us? Do we want to design and create banners or t-shirts?

10. SHARED ACTION PLAN: TEENS LEAD Students do the real work and make decisions: How will we recruit our organizing team (s) How will we promote this? How will we turn our plans into action?

11. THERE’S HELP! Your advisor Letters to generate support and donations Ideas for gaining support Templates for promotion and donations

12. GENERATE PEER EXCITEMENT Spring: Get the RLAF dates on the school calendar or add an “E-Countdown to RLAF Campaign” on the school web page. Summer: Keep the momentum going! Design an RLAF t-shirt for organizers and create posters “ RLAF- It’s Coming: 10/17/10” Fall: Have “Just Chill” stickers ready for the first day of school and back-to-school night. Make weekly RLAF announcements.

13. RLAF SUCCESS

14. CREATE YOUR TIMELINE Key message: Start in the spring to gain momentum for the fall Get lots of student groups, clubs and teams involved Get RLAF on the school calendar during National Teen Driving Safety Week NATIONAL TEEN DRIVER SAFETY WEEK: October 2010October 2011 NATIONAL TEEN DRIVER SAFETY WEEK:

15. WHAT DOES SUCCESS LOOK LIKE? Keep track of how the campaign is going. After the campaign, reflect on what could have gone better, what activities were a hit and improvements for the future.

16. Available courtesy of the Research and Outreach Alliance of:

17. www.ridelikeafriend.com Y OUNG D RIVER R ESEARCH I NITIATIVE