1. LingsCars.com
Web site redesign

2. LingsCars site-how it looks like now
Link for the website:

3. Strengths & weaknesses of the current site
Very disorganized layout
Distracting flashing graphics
Website sections are unclear
A lot of unnecessay information
Big bright text, and tiny text are hard to read
Games and quizzes that distract the user
Looks 'amateur'
Heavily customer service focused
Direct link to entire list of prices
Listing of the 30 cheapest deals
Jump right to featured listings from homepage
Jump to specific make models from side navigation
Customer testimonial letters
Informal, friendly tone

4. Interview of a user

5. Target audience of the site
-The target audience of our site ranges from year old males and females.
-The target audience will mostly be: *recent graduates
*first-jobbers
*newlyweds

6. Sites used for competitive analysis
Competitor Name / URL:
-”Nationwide Vehicle Contracts”
Strengths
Heavily image/graphic based
Very intuitive homepage layout
Secondary information is kept into organized sections
Important links are big buttons, easy to find and navigate
Good use of grid and hierachy
Compare multiple car models
Search by vehicle type
List of FAQs
Weaknesses
Use of orange is unsettling and hard to read
Welcoming, but formal tone.
No customer testimonials
Seems distant and impersonal, lacks a company 'mascot'

7. Summary of objectives for the redesign
Improve composition website and create proper hierachy (eye-path)
Create a logic for links, supporting and body text treatment
Remove cluttler and distracting graphics
Distill information and keep only the necessary
Stay true to Ling's Car's charming and wacky nature
Ability to 'visit the old site'

8. home page wireframes

9. wireframes

10. wireframes

11. wireframes

12. wireframes

13. wireframes

14. wireframes

15. wireframes

16. wireframes

17. wireframes

18. Design comps

19. Design comps

20. LingsCars.com redesigned
homepage: file:///Users/ermionigiakou/Downloads/LingsCars-3/index.html about page: file:///Users/ermionigiakou/Downloads/LingsCars-3/about.html how it works page: file:///Users/ermionigiakou/Downloads/LingsCars-3/howitworks.html get started page: file:///Users/ermionigiakou/Downloads/LingsCars-3/getstarted.html brand page: file:///Users/ermionigiakou/Downloads/LingsCars-3/brandpage.html frequently asked questions page: file:///Users/ermionigiakou/Downloads/LingsCars-3/faq.html car quote page: file:///Users/ermionigiakou/Downloads/LingsCars-3/car_quote_detail.html contact us page: file:///Users/ermionigiakou/Downloads/LingsCars-3/contact.html

21. Logo for the site

22. Logo for the name of the site

23. Ryan Duenas
Seung Won Hur
Ermioni Giakou