3. Persuasive Techniques

4. An unfair preference for or against something based on personal views.
Bias
An unfair preference for or against something based on personal views.

5. Bias

6. A statement against the argument being made.
Counter- Argument
A statement against the argument being made.

7. Stereotype
An oversimplified opinion, prejudice, or judgment to categorize a group of people.

8. Stereotype

9. To expand something beyond the truth.
Exaggeration
To expand something beyond the truth.

10. Exaggeration

11. Something that is believed to be true but isn’t.
Fallacy
Something that is believed to be true but isn’t.

12. Logical & Rhetorical Fallacies
- used in debate to mislead or distract people from the real issue

13. Fallacy

14. Fallacy

15. Fallacy

16. Ad Hominem Latin term meaning: "to the man"
-an argument made personally against an opponent instead of against their argument

17. Ad Hominem

18. Sentimental Appeal -Fallacy also known as “Ad Populum”
(means: to the people)
-Argument built on emotions instead of evidence.

19. Sentimental Appeal

20. Appeal to Reason
-To call upon a reader’s ability to think in a rational way in order to cause a change in his/her thoughts.

21. Appeal to Reason

24. Argument by: Cause & Effect
Examples:
Since
Accordingly
Caused by
As might be expected
In effect
Therefor
Because of
As a result of
This results in Brought about
Give rise to
If…then
Due to
Leads to
Consequently
Was responsible for
Made possible

25. Bait and Switch
A tactic where the customer is attracted by an advertisement for a low-priced item but then is encouraged to buy the higher priced one.

26. Bait and Switch

28. Propaganda

29. Propaganda

31. Bandwagon -Attracting customers by popularity/peer pressure
-Wants you to “jump on the bandwagon” and “join the crowd”

32. Bandwagon

34. Popular Glittering Generalities
Freedom
Liberty
Strength
Choice
Patriotism
Change
Security
Family

36. Plain Folks
-Suggesting something is practical and a good value for ordinary people.

37. Plain Folks

38. Repetition
Using the product name, keyword, or phrase over and over so that it becomes embedded in the audience’s mind.

39. Repetition

40. Using a famous person to endorse a product.
False Authority
Using a famous person to endorse a product.

41. False Authority

43. Transfer