1. Multimedia and online journalism Alan Regan, Denis McEvoy and Ciara Ní Ghabhann

2. Ethics of convergence

3. Convergence is “going to distract journalists, journalism teachers, and journalism students, away from that single most important imperative of the craft - to create an informed society capable of intelligently governing itself.” Less investigative reporting Fewer journalists doing more work

4. Less competition between journalists Journalists as salespeople Blurring of editorial content and advertising “Get it up and fix it later”

5. How to translate ethical standards for print to online journalism Ethical relationships between the organisation and its journalists

6. “all at once exhilarating, terrifying, baffling, inspiring and damaging.” - NUJ, 2007

7. What is multimedia?

8. Multimedia storytelling Oklahoma city bombing (1995) Immediate coverage RTÉ.ie launches – May 26, 1996 Nov. 14, 1996 Jan. 26, 1999

9. Advertising potential UK: 2006 – online: £2bn, TV: £4bn 2009 (first half) – online: £1.75bn, TV: £1.63bn Online bypasses TV for the first time Pre-roll vs. mid-roll Flash potential “Much more appealing than 30 seconds of bludgeoning.”

10. Practicalities Co-location regarded as essential Guardian’s pre-2008 setup: “does that make sense in a 24/7 news operation? No.”

11. Production values Doesn’t need to be as good, says Roussel “...unencumbered as it is by a broadcast tradition of high production values.” Some editors question their popularity

12. What works well Integrated video without repeating the text Embedded videos

13. What works well

14. Integrated video without repeating the text Embedded videos Specialists “Text is cornerstone” Video use central - Press gazette Content is king Content isn’t king “Content has no value unless it’s shared among people. You need a community to talk about it.” – Mark Little

15. Why it’s difficult Trial and error Time-poor, demanding audience Skills Time and cost Editorial challenges We still don’t know How much of it will be useless?