2. Serve the often neglected big dog market through a partnership with niche pet supply shops. All of our products are made right here in Minnesota and carry a five year guarantee against manufacturer defects.

3. A small fragment of the market includes: Great Pyrenees, Labrador Retriever, German Shepherd, Great Dane, Bull Mastiff, Rottweiler, Saint Bernard, Newfoundland, Siberian Husky and Akita. The average collar size is 27 inches. We have encountered a list of 107 different big dog breeds.

4. TJ’s Big Dog ® design: Collars and leashes are no less than 1/8 of an inch thick and collars are no more than 5/16 when buckled. Solid D-ring, roller buckle and keepers are strategically placed for added security.

5. The Retail Partners page on our website highlights retail stores that carry our products. Retail PartnersRetail Partners The K-9 Friends page on our website highlights our rescue group and kennel club partnerships. K-9 FriendsK-9 Friends

6. Our number one tool is our website. It will be promoted at metro area dog related events. Big dog owners will be approached and introduced to the product then directed to the website through business cards, flyers, t-shirts, caps and bags.

7. A relationship with many of the big dog rescue groups and kennel clubs is being worked on to generate interest and feedback. The active pursuit of feedback and market validation started November 2010. The active pursuit of feedback and market validation started November 2010.

8. www.TJsBigDog.com or www.MJsOriginals.com

9. The TJ’s Big Dog ® Home Page focuses on our introduction and mission.Home Page The Retail Partners page will highlight TJ’s Big Dog ® retail partners. Retail Partners Retail Partners

10. The Collars and Leashes page will highlight TJ’s Big Dog ® base product line. Collars and LeashesCollars and Leashes The Special Touches page will highlight TJ’s Big Dog ® examples of custom projects and special orders. Special TouchesSpecial Touches

11. The K-9 Friends page will highlight TJ’s Big Dog ® rescue group and kennel club partnerships. K-9 FriendsK-9 Friends The What’s New page will highlight TJ’s Big Dog ® Facebook page, Etsy.com store front link and our contact information. What’s New What’s New