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Create and Innovate! How To Champion Creativity and Innovation in Your Organization Kelly Pepo
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“To have a great idea, have a lot of them.” –Thomas Edison “Instead of thinking outside of the box, get rid of the box.” –Deepak Chopra “Creativity is intelligence having fun.” –Albert Einstein
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How it all began…
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The takeaway: Every organization should have a person, group, or committee in place to actively monitor trends.
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“A manifestation of something that has unlocked or newly serviced an existing consumer need, desire, want or value.” trendwatching.com So what is a trend?
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It’s not…
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Food Trucks
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Where we started est. 2005
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The mission of the Trendwatchers Committee is to disseminate information about global trends and translate ideas into viable projects and services. Looking back
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In 2005… Cell phone technology Social networking Gaming
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Nail Polish
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Where does it fit in the organization? Should it be part of the strategic plan? Who should be part of trendwatching? Questions to ask
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The Evolution of Our Innovation Champions In 2009, OCLS had 3 groups in place to monitor and support trends and idea development. In 2010, with a clean slate, the Innovation Champions were born. Administration and management identified staff who have demonstrated interest in innovation.
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Continue monitoring trends Support staff with ideas seeking direction Contribute ideas Partner with staff to execute ideas Recognize staff with implemented ideas The shift
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Wiki… Blog… Dedicated webpage Google Wave What did we use?
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blog.ocls.info/orangeseed
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What are the details of your idea? What part of our strategic plan does this idea support and how? What are the costs versus benefits of your idea? What role will you play in the implementation?
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Spreading the word Monthly posting on The Orange Peel…
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THE CONCEPT
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Papers, websites, magazines, blogs, news, etc. Alerts TV, movies, radio Customers, coworkers, friends, family Competitors Shops, museums, hotels, airports Eavesdropping, chat rooms, conversations Where is the inspiration?
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Trendwatching.com Mashable.com Springwise.com Influxinsights.com Ted.com Trendhunter.com Psfk.com Some “official” trend sites
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Kickstarter
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Local Harvests
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Partnerships with nearby vendors and businesses. Neat tips for preventing hand swipes on the white board – HAIRSPRAY! Who knew?
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Gilt Google Offers Living Social Half Off Depot Groupon Daily Deals
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Orange Blossoms
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Welcome…
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The Intervention The inspiration… http://www.emailintervention.com/
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The outcome… http://www.ocls.info/intervention
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The results so far
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QR Codes + eBooks =
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More QR Codes
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Google Wallet Paypal
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=
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Anyone can be a trendwatcher or innovator. Ideas don’t have to be BIG. It doesn’t mean that you have to be the first to have the idea. You don’t have to have an exact idea. Share, share, SHARE ! What’s the secret?
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Create a space to track trends/ideas Try stuff out Be open-minded Monitor trends regularly Look cross-industry Do’s
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Apply all trends to all people Be overwhelmed-celebrate! Be shortsighted Be afraid to explore an idea Dismiss fads Don’ts
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Administrative buy-in Administrative support Staff buy-in Ambassadors Freedom of ideas Freedom to fail What do you need?
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Maker Space
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http://tic.ocls.info/
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Time, time, time Consistency Follow through Active buy in $$$ The Challenges
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What else? Instagram Gamification Freemium Microbrews
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Kelly Pepo pepo.kelly@ocls.info 407.835.7306 http://blog.ocls.info/orangeseed/ Thank you!
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