1. Railroad Transportation Marketing Logistics

2. Rail Characteristics Good fuel economy. Mainly bulk, low-value commodities (coal, stone, lumber), except for finished automobiles. Poor at public relations – critical need for new managers. Becoming more competitive with scheduled intermodal service. --J. B. Hunt, UPS. --Steamship land bridges.

3. Rail Characteristics -2 Average Length of Haul 720 miles (1995) Average train speed 22 miles per hour (35 miles per hour for priority trains). Mainly deals in carload freight. Prefer batch processing of cars.

4. Challenges Railroads prefer unit trains, because switching costs are reduced. Bulk commodities are diminishing due to reduced manufacturing base. Railroads are beginning to expand intermodal.

5. Railroad Rolling Stock.

6. RailroadForums.com Railroad Photo Gallery Hopper Car

7. Railroad Rolling Stock. RailroadForums.com Railroad Photo Gallery Hopper Car Coal, Stone

8. Railroad Rolling Stock. RailroadForums.com Railroad Photo Gallery Hopper Car Coal, Stone

9. Railroad Rolling Stock. Boxcar RailroadForums.com Railroad Photo Gallery

10. Railroad Rolling Stock. Boxcar RailroadForums.com Railroad Photo Gallery Freight similar to truck vans --manufactured goods --auto parts.

11. Railroad Rolling Stock. RailroadForums.com Railroad Photo Gallery Gondola car

12. Railroad Rolling Stock. RailroadForums.com Railroad Photo Gallery Gondola car Steel, Scrap metal

13. Railroad Rolling Stock. RailroadForums.com Railroad Photo Gallery Auto racks

14. Railroad Rolling Stock. RailroadForums.com Railroad Photo Gallery Automobiles Auto racks

15. Railroad Rolling Stock. RailroadForums.com Railroad Photo Gallery Tank Car

16. Railroad Rolling Stock. RailroadForums.com Railroad Photo Gallery Chemicals Tank Car

17. Railroad Rolling Stock. RailroadForums.com Railroad Photo Gallery Chemicals Tank Car

18. Railroad Rolling Stock. RailroadForums.com Railroad Photo Gallery

19. Railroad Rolling Stock. RailroadForums.com Railroad Photo Gallery Trailer-on- Flatcar (TOFC)

20. Railroad Rolling Stock. RailroadForums.com Railroad Photo Gallery Trailer-on- Flatcar (TOFC) Intermodal

21. Railroad Rolling Stock. RailroadForums.com Railroad Photo Gallery Covered hopper.

22. Railroad Rolling Stock. RailroadForums.com Railroad Photo Gallery Covered hopper. Agricultural products, Plastic pellets

23. Railroad Rolling Stock. RailroadForums.com Railroad Photo Gallery Log car.

24. Railroad Rolling Stock. RailroadForums.com Railroad Photo Gallery Refrigerator car (reefer)

25. Railroad Rolling Stock. RailroadForums.com Railroad Photo Gallery Refrigerator car (reefer) Perishable foodstuffs

26. Railroad Rolling Stock. Railroad Picture Archives http://www.rrpicturearchives.net/default.aspx Flatcar

27. Railroad Rolling Stock. Railroad Picture Archives http://www.rrpicturearchives.net/default.aspx Flatcar Heavy equipment, large loads.

28. Intermodal Transportation Use of two or more modes in transportation. Mainly dependent upon containerized shipments.

29. Railroad Intermodal Initially, railroad shippers were located in urban areas and were served by railroads who had been in the city for years.

31. Railroad Intermodal Initially, railroad shippers were located in urban areas and were served by railroads who had been in the city for years. When industry in urban areas closed, railroads often could not gain access to new markets in suburban areas.

32. Suburban Company Suburban Company

33. Suburban Company Suburban Company

34. Suburban Company Suburban Company

35. Suburban Company Suburban Company

36. Suburban Company Suburban Company

38. From: http://freight.railfan.ca/wc/wc36332.jpg

39. Trailer on Flatcar (TOFC)

40. From: http://freight.railfan.ca/wc/wc36170.jpg

41. Container on Flatcar (COFC)

42. From: http://www.finnmoller.dk/rail-usa/up-ne/up4360-4394-9740-9503-chapell-01.htm Double-stack intermodal train.

43. From Triple Crown Services web site http://www.triplecrownsvc.com/Bimodal.html

47. Malcolm McLean “…arguably one of the greatest contributors to the growth of the world economy in the 20th century. In an editorial on his death, the Baltimore Sun stated that "he ranks next to Robert Fulton as the greatest revolutionary in the history of maritime trade." Forbes Magazine called him "one of the few men who changed the world.” -- United States Commissioner of Customs, Robert C. Bonner before the Center for Strategic and International Studies, Washington, D.C., January 17, 2002. From: International Organization for Standardization website http://www.iso.ch/iso/en/commcentre/news/malcolmmclean.html

48. Most International Shipping Involves Use of Containers

52. Standard container sizes: –8 x 8 x 10 feet. –20 feet. –30 feet. –40 feet.

53. Most International Shipping Involves Use of Containers Advantages –Protection reduces loss, damage. –Standardization helps automation reduce labor costs. –Easily stored, transported –Can serve as temporary storage facilities Disadvantages –Suitable ports not always available. –Capitalization for containers, handling and transport equipment.

54. Container ship Arrives on coast Rail Land Bridge Containers transloaded and transported by rail. Placed again on Container ship