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Published byElizabeth Power Modified over 11 years ago
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City of Santa Cruz Using a crisis to empower a community
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Get Involved: Stay Informed cityofsantacruz.com
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Economic Developments Core Mission Economic Development Mission Statement - Create a more balanced revenue base for city government - Work within a framework of preserving the cultural and environmental aspects that make the community so unique
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Goals I. Increase Access to Capital for entrepreneurs and SMBs II. Identify and Retain Talent III. Streamline the Interaction of Private Capital / Energy with Local Government
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Capital We are focused on working to leverage our tax increments to address the credit crunch brought on by the Global Recession - New Market Tax Credits (National Development Corporation) - SBA Backed Revolving Loan Program - Micro Lending Revolving Loan Programs
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Retention of Talent New Tech Meetup Santa Cruz Geeks SBDC Freelance Camp Girls in Tech
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Working With UCSC
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An Ecosystem of Cooperation Entrepreneurs / SMB need not go it alone in Santa Cruz Government Support: - Economic Development runs on social capital - Role as facilitator - Socialize our innovative companies - Encourage local investment - Fund programs and organizations that foster our main goals, liquidity and talent retention
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Marketing & Technology New tactics for a new economy Focus on developing sustainability
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California Finances
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The Private Sector Has It Easy
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9 Sets of Reductions
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A New Kind of Government
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Fix West Cliff if it falls in the Sea
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Rebuild after an earthquake Rebuild after an Earthquake… Or a Tsunami
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Vital Services
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We needed to communicate directly with the public and reset expectations of what a City can and cant provide its citizens
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Who Controls the Debate?
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Vox Populi
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Anonymous Speaks
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New Tools, New Conversations
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Obligatory Picture of Serenity
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Crisis forced us to try something new Potential Landmines - IP issues - IT security - Free speech implications - Bureaucratic Territory - Over Politicization
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A New Framework Not YOU should do this, but WE CAN do this.
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Accessibility
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Two Paths: One Clear Choice Reason Madness
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Widening the Debate
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A Voice Emerges
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Sorry for the Small Print
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Still Outliers
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Updates & Information
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Success on a Shoestring
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Cruelest Cut
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Lessons Learned Dont rely on a third party to tell your story Show all your cards Public Opinion can be reasonable, creative and powerful Solicit feedback in narrow channels without anonymity
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Good Examples of this Philosophy DataSFData.gov
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Geeks are a Patriotic & Powerful Resource Technology is the only service than can help automate municipal processes, saving dollars and increasing efficiency Technology leads to more transparency, a good thing for democracy Technology can help to foster innovation Can help get more (and different) people involved in an ongoing debate
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Results The Status Quo cant hold through more budget cycles like this - The community must be taken into consideration when making cuts - This website framework can be used for other crises - Exploring real time feedback in council meetings - Reframed the debate around economic development - Slow / no growth versus smart / green growth
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Results Out of the top ten ideas voted up on the site more than half are under serious discussion at the City. - Palomar Hotel - IT / Tech Development - Mutual aid in public safety and fire
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Thanks to the team... And you
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