1. New Zealand An Overview of Hop Growing, Processing & Marketing

2. New Zealand Hops Overview The perspective from at home: –Great brand –Excellent new variety development –Intense aromas –Control supply & demand: keep prices high –Focus on niche craft market

3. Meetings/Visits Nelson Doug Donelan CEO, New Zealand Hops Dr Ron Beatson, Plant & Food Research Dave Andersen, Plant & Food Research Dean Palmer – Hop Grower, Hinetai Hops Colin Oldham – Hopland Hops, Director NZ Hops Peter Lines – Hop Grower and Head Brewer Totara Brewery Co Julian Raine – Hop Grower, Director NZ Hops

4. At NZ Plant & Food Research

6. At Hinetai Hops

9. At New Hoplands

15. NZ Hops Signage

16. Quality, Health & Safety

17. New Zealand Hops Office

18. New Zealand Hops Processing

21. Key Observations 17 growers collaborate entirely in owned co-op Real pride, great marketing, clear strategy Quality control, coldstore, audits, grower awards New variety development – close consultation & clear vision: “Hops with a difference” Excellent intranet – grower access Supply control = higher prices (up to £15/kg) Health & Safety & Red tape burdensome