1. Rainy days make me sad. Unit 13

2. Good to the last drop ． 滴滴香浓，意犹未尽。（麦斯威尔咖啡） Obey your thirst ． 服从你的渴望。（雪碧） Just do it. 只管去做。（耐克运动鞋） Slogans for the products

3. Ask for more. 渴望无限。（百事流行鞋） The taste is great. 味道好极了。（雀巢咖啡） Intelligence everywhere. 智慧演绎，无处不在。（摩托罗拉手机） Slogans for the products

4. Look at the products, which slogan is right for it? Whiter than white 让你的牙齿白上加白 For the shiniest hair ever 使你的头发从此亮起来 For that mysterious look 增加你的神秘感 For silky skin 使你有如丝般肌肤 远景牌太阳镜 Lookout Sunglasses

5. Whiter than white For the shiniest hair ever For that mysterious look For silly skin Look at the products, which slogan is right for it? 易护牌洗发精 Easy Care Shampoo

6. Whiter than white For the shiniest hair ever For that mysterious look For silky skin Look at the products, which slogan is right for it? 碧甜牌奶油 Beauty Cream the silky skin soap

7. Whiter than white For the shiniest hair ever For that mysterious look For silly skin Look at the products, which slogan is right for it? 星光牌牙膏 Starshine Toothpaste

8. Listen. Write “Yes” for the products they like and “No” for the products they don’t like. ProductsWhat people say 1.Easy Care Shampoo 2.Lookout Sunglasses 3.Beauty Cream 4.StarshineToothpaste a.It tastes terrible. b.It worked really well c.They don’t even keep out the sun. d.It didn’t work. No Yes No No

9. Listen. What do the people say about the Products? Draw lines to match. ProductsWhat people say 1.Easy Care Shampoo 2.Lookout Sunglasses 3.Beauty Cream 4.StarshineToothpaste a.It tastes terrible. b.It worked really well c.They don’t even keep out the sun. d.It didn’t work. No Yes No

10. In the modern world,advertising is Everywhere.people see many ads every day.Some ads are aimed at you.

11. Read the passage and answer the questions. What’s the article about? The pros and cons of advertising

12. Reading carefully and fill in the chart. Advertising : pros and cons Advantages of ads (pros) Disadvantages of ads (cons) Ads can you help you Ads make our cities and countries Ads can be and Ads can lead you to buy the one you really need save money look ugly confusing misleading buy something. Yon don’t need at all make you confused mislead you to buy something because they don’t tell the truth When prices are listed, you can go to the store with the lowest price Ads also tell you when stores are having sales ads can help you to compare two different products

13. Compare to “ 把 … 比作 ” 表示一种比喻或相似。 Teachers are often compared to a candle. 老师常被喻为蜡烛。 The poet compares his lover to a rose in his poems. 诗人在他诗歌中把他的情人比作玫瑰。 compare to & compare with

14. compare with 与 … 比较 主要在于比较两者之间的异同程度，衡 量优劣。 Walking can't compare with flying. 走路比不上飞行。 Living in a town can't compare with living in the country in some ways. 在许多方面城市生活比不上在乡村生活。

15. lead:v. 1)lead to 通往 …lead sb. to 引导人通往 … All roads lead to Rome. 条条大路通罗马。 The street leads us to the station. = The street leads you to the station. 这条街通向车站。 2) 过某种生活 We lead a happy life. 我们过着幸福的生活。 3)lead sb. by 搀拉，牵 she led a blind man by the hand. 她拉着一个盲人的手。 4)lead to 导致 … The driver’s careless led to the accident. 司机的粗心导致了这场车祸。

16. mislead v. (misled, misled) To lead in the wrong direction. 把 … 引错方向 Don't let his friendly manner mislead you into trusting him. 不要让他那种友好的态度使你误信他。 confuse v. 使混乱；使迷惑 We tried to confuse the enemy. 我们试图迷惑敌人。 confused adj. 迷惑的 confusing adj. 使人迷惑的 aim n. 目标，目的 v. 瞄准，对准 (at) He aimed the gun at the enemy officer. 他用枪瞄准了敌军官。

17. Read the diary, and then write words to show how Ming feels at different times during the day. early morning lunch time sad late morning noon a little angry annoyed very happy

18. 1.It worked really well. 2.They don’t even keep out the sun. 3.Have you ever had Beijing Duck? 4.Some people think that ads are great. Others hate ads, saying that they make our cities and countryside look ugly. 5.Many ads are aimed specifically at teenagers, 6.It’s true that some ads can be very useful. 7.For instance, they can help you to compare two different produces so that you can buy the one you really need. 8.When prices are listed, you can go to the store with the lowest price.

19. 9.However, some advertising can be confusing or misleading. 10.Sometimes the words sound good but don’t really tell you anything about the quality of the product. 11. At other times, the picture in an ad looks a lot better than the real thing. 12.At times an ad can lead you to buy something you don’t need at all.

20. IIt didn’t work. IIt tastes terrible. ppros and cons aadvertising is everywhere bbe aimed specifically at teenagers ffor instance/example hhelp you save money hhave sales/have a sale  它没有用  口感很差  正面与反面  到处都是广告  目的特别的在于 青少年  因此  帮你省钱  廉价销售

21. ssoft lighting sserve many people TThe white walls make me stressed jjoin a clean-up campaign hheavy traffic eendangered animals ppeople who keep you waiting II don’t like the atmosphere here  柔和的灯光  招待很多人  白墙让我紧张  参加一次清扫运动  交通阻塞  濒临灭亡的动物  让你等的人  我不喜欢这的气氛

22. aat other times llook far/ much / a lot better than… aat times / some times nnot at all / not in the slightest aaim at (be aimed at) tthe store with the lowest price tthe quality of the product llead to  在其他时候  看起来比 … 好的多  有时  根本不  针对 …  价格最便宜的商店  商品的质量  引导

23. list lead compare keep out taste 1.I need a new jacket. This one doesn’t the cold. 2.Customers say the food at the restaurant terrible. 3.When prices are you can go to the store with the lowest price. 4. Working hard at English can to a good job. 5. Wait before you buy that watch. Let’s prices in another store. keep out listed lead compare tastes