1. Persuasive Text Have you ever tried to convince someone to change their mind about something? How did you do it? Did it work?

2. What is the message in the media selection? Cats everywhere are having a hard time smelling their boxes.

3. Persuasive Text- Techniques Bandwagon Def: everyone is doing it Bandwagon Def: everyone is doing it Appeal Def: use something the viewer values to get them to buy product Appeal Def: use something the viewer values to get them to buy product Testimonial Def: a statement that supports a product Testimonial Def: a statement that supports a product Exaggeration Def: to stretch the truth Exaggeration Def: to stretch the truth Contradiction Def: when two things are opposed to one another Contradiction Def: when two things are opposed to one another Misleading Statements Def: giving the wrong idea Misleading Statements Def: giving the wrong idea Sentimental Appeals Def: use the person’s emotions to get them to buy a product Sentimental Appeals Def: use the person’s emotions to get them to buy a product Scare Tactics Def: scare someone into buying a product Scare Tactics Def: scare someone into buying a product False Authority Def: not giving evidence False Authority Def: not giving evidence

4. Bandwagon

5. Appeal

6. Testimonial Tiger Woods loves Wheaties!

7. False Authority Olson’s pizzas are lower in fat and calories. Other pizza makers don’t care about your health.

8. Exaggeration

9. Scare Tactics

10. Sentimental Appeal

11. Misleading Statement

12. Contradiction

13. Persuasive Text Should a reader/viewer believe everything an author writes?