1. SECTION 3

2.  HENRY FORD  FOUNDER OF FORD MOTOR COMPANY  1903  QUITE A FEW ATTEMPTS TO MAKE THE CAR FAILED  MODEL T  CREATED IN 1908  NICKNAME WAS THE “TIN LIZZIE”  CAME IN ONLY BLACK  WAS DURABLE, RELIABLE, EASY TO FIX AND MAINTAIN

3.  LOW COST COMPARED TO OTHER CARS  FORD’S GOAL WAS TO BUILD A CAR “SO LOW IN PRICE THAT NO MAN MAKING A GOOD SALARY WILL BE UNABLE TO BUY ONE”  COST OF THE MODEL T FELL FROM $850 IN 1908 TO $290 IN 1927  BY 1921 HE WAS SELLING ABOUT 1 MILLION PER YEAR

4.  ASSEMBLY LINE  SERIES OF CHAINS, COVERYOR BELTS, AND SLIDES MOVED PARTS FROM ONE WORKER TO ANOTHER  EACH STOP ALONG THE ASSEMBLY LINE WAS MET BY NEW WORKERS WHO WERE ONLY RESPONSIBLE FOR 1 OR 2 PARTS AND THEN MOVED ON  THIS CUT PRODUCTION TIME OF 1 CAR FROM 12 HRS. TO LESS THAN 2 HRS.

5.  THE STRESS OF A MOVING LINE PUT LOTS OF PRESSURE ON THE WORKER  IT WAS DIFFICULT TO FIND AND TRAIN NEW WORKERS WHO REPLACED BURNED OUT WORKERS  TO MAKE THE WORKERS HAPPIER FORD  CREATED AN 8 HR. WORKDAY  WAGES AS HIGH AS $5 PER DAY  WORKERS WERE ASKED FOR THEIR INPUT TO IMPROVE THE ASSEMBLY LINE  HIRED AFRICAN AMERICANS, THE DISABLED AND OTHER PEOPLE WHO HAD A HARD TIME FINDING JOBS

6.  BENEFITS CAME AT A COST  FORD REQUIRED  IF YOU DRANK, SMOKED, OR JOINED A UNION YOU WERE FIRED  IMMIGRANTS HAD TO ATTEND “AMERICANIZATION” CLASSES

7.  IN 1929 THE US CREATED 5 MILLION AUTOMOBILES  CREATED DEMAND FOR MANY OTHER TYPES OF PRODUCTS THAT THE CAR USES IN THE PRODUCTION PROCESS  GLASS  PAINT  RUBBER  OIL/GAS

8.  CARS ENABLED PEOPLE TO MOVE OUT OF THE CITIES  CREATED THE SUBURBS  FAMILIES STARTED TAKING VACATIONS  USED THE CAR TO GET THERE  HOTELS/MOTELS SPRANG UP ALONG MAJOR ROADS AND DESTINATIONS  GAVE NEW FREEDOMS TO FAMILIES

9.  TELEPHONE COMPANIES GREW  ELECTRIC COMPANIES GREW  APPLIANCES  MANUFACTURED GOODS DOUBLE IN PRODUCTION DURING THE 1920s  FOOD PROCESSING PLANTS PRODUCED LARGE AMOUNTS OF CANNED AND PACKAGED FOODS

10.  NEW STORES  MONTGOMERY WARD, SEARS AND ROEBUCK, A&P, PIGGLY WIGGLY  CONSUMER SOCIETY  ENCOURAGED PEOPLE TO BUY PRODUCTS TO IMPROVE THEIR LIVES  INSTALLMENT PLANS  LET CONSUMERS BUY ITEMS ON CREDIT  MAKE MONTHLY PAYMENTS WITH INTEREST

11.  ADVERTISING NOW BECAME A WAY TO MARKET GOODS  COCA-COLA AND CAMPBELL’S SOUP USED BILLBOARDS  AUTO MAKERS USED DIFFERENT BODY STYLES ON THEIR CARS TO SEPARATE THEMSELVES FROM THE OTHER CARS  ADVERTISING SWAYED MANY TO BUY ITEMS THEY DID NOT NEED OR WERE MISLEAD ON WHAT THE PRODUCT DOES