1. Jerry Lease Mailing Standards Joyce McGarvy VP Distribution Building Your Periodicals Business National Postal Forum April 2010 Nashville, TN

2. Agenda Publication Title Publication Title Half Cover Wrap Half Cover Wrap 3D Glasses 3D Glasses Polybag-Supplement/Bound Publication Polybag-Supplement/Bound Publication New Supplement Rules to Bound Publications New Supplement Rules to Bound Publications Label Carriers Label Carriers Publisher’s Letter Publisher’s Letter(New)

3. Agenda Extra Issues Extra Issues Circulation Stickers Circulation Stickers Advertising Stickers Advertising Stickers Blow in Sub Card Blow in Sub Card Blow in Advertisement Blow in Advertisement Taste Strip Taste Strip

4. Agenda Bound CDs Bound CDs Ride-Along Ride-Along Standard Mail Piece Standard Mail Piece Ads That Look Like Edit Ads That Look Like Edit Cover Wraps Cover Wraps The Future The Future

5. Publication Title Publication Title

6. Half Cover Wrap

7. 3D Glasses

8. Polybag - Supplement to Bound Publication Supplement to Advertising Age

9. Loose Supplement to Unwrapped Bound Publications Supplement to

10. Label Carriers

11. Polybagging Letters from the Publisher Dear Readers, Clients and Friends: Want to know what some of the world’s most influential car-magazine readers think are the best vehicles? Welcome to AutoWeek’s annual “America’s Best” issue. Inside, our subscribers choose the hottest, sexiest, most desirable cars…

12. Polybagging Letters from the Publisher Dear Marketer, Dear Marketer, Welcome to your first issue of B to B Magazine, the magazine for marketing strategists… Welcome to your first issue of B to B Magazine, the magazine for marketing strategists…

13. Extra Issues

15. Circulation-generated Stickers

16. Advertiser Stickers

17. Blow-in Card Circulation

18. Blow-in Advertisement

19. Taste Strip Television Show Coca-cola

20. Rolling Stone September 2007 CBS’s series Cane

21. CDs Bound into Page

22. Objects as Ride-Alongs

23. Standard Mailpiece Polybagged with B to B

24. Ads That Look Like Edit ADVERTISEMENT

25. Cover Wraps Cover Wraps Circulation (Front)Advertising (Back)

26. What About the Future? Enhancements to rules governing pages and multilayer pages Enhancements to rules governing pages and multilayer pages Supplements to bound Periodicals Supplements to bound Periodicals Product samples in Periodicals Product samples in Periodicals Attachments/protective covers Attachments/protective covers

27. Thank You!

28. To Review Question #1 - The maximum weight for a Ride-Along with a Periodicals publication is 3.3 ounces. True or False? Question #2 - An “Extra” issue to a Periodicals publication is included in the “statement of frequency.” True or False? Question #3 - Any supplement to Periodicals publication may consist of 100% advertising. True or False?