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Public Service 2006-2007. Committee Organization Co-Chairs/Account ExecutivesCo-Chairs/Account Executives Creative DirectorCreative Director 3 Art Directors3.

Published byDrake Woomer Modified over 9 years ago

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Presentation on theme: "Public Service 2006-2007. Committee Organization Co-Chairs/Account ExecutivesCo-Chairs/Account Executives Creative DirectorCreative Director 3 Art Directors3."— Presentation transcript:

1 Public Service 2006-2007

2 Committee Organization Co-Chairs/Account ExecutivesCo-Chairs/Account Executives Creative DirectorCreative Director 3 Art Directors3 Art Directors Media DirectorMedia Director CopywriterCopywriter

3 Selection of Non-Profit Press Release written and distributed to local media outlets.Press Release written and distributed to local media outlets. Questionnaire application posted on website.Questionnaire application posted on website. Response received from over 50 Central Florida non-profit organizations.Response received from over 50 Central Florida non-profit organizations.

4 SOAR™ Speaking Out About Rape SOAR ™ was founded in 1999 by Kellie Greene, a sexual assault survivor driven by the desire to educate society about the challenges a survivor faces in the aftermath of a sexual attack. SOAR ’ s mission is to empower survivors of sexual violence and enhance the public ’ s understanding and acceptance of rape victims through national awareness, education, and prevention programs.

5 Research In 2005, Orange County ranked 2 nd among Florida counties for the most incidents of forcible rape - FBI Uniform Crime Report.In 2005, Orange County ranked 2 nd among Florida counties for the most incidents of forcible rape - FBI Uniform Crime Report. Nearly 8% of rape/sexual assault victims are male - National Crime Victimization Survey.Nearly 8% of rape/sexual assault victims are male - National Crime Victimization Survey. In 2005 only 38% of rape/sexual assaults were reported to the police - National Crime Victimization Survey.In 2005 only 38% of rape/sexual assaults were reported to the police - National Crime Victimization Survey.

6 Objectives Primary - To raise the general awareness of SOAR ’ s presence within the Central Florida community and reinforce there is an outlet for victims to seek support and help through public relations tactics and targeted media placement. Secondary - Establish a new brand identity.

7 Tactics Creative = Logo, Informational Brochure, Ad CampaignCreative = Logo, Informational Brochure, Ad Campaign Media CampaignMedia Campaign Public RelationsPublic Relations FundraiserFundraiser

8 WINGS™ Logo

9 SOAR Informational Brochure

10 Ad Campaign

11 April 2007 - National Sexual Assault Awareness & Prevention Month :15, :30, and :60 Radio PSA’s:15, :30, and :60 Radio PSA’s Ad placement in all 4 issues of Orlando Weekly in month of AprilAd placement in all 4 issues of Orlando Weekly in month of April Press Release distributionPress Release distribution 300-word editorial 1/2-page, 4C ad in M.D. News Magazine300-word editorial 1/2-page, 4C ad in M.D. News Magazine

12 Fundraising Annual Media AuctionAnnual Media Auction -50% of proceeds benefit SOAR 50/50 Raffle at May OAF Luncheon50/50 Raffle at May OAF Luncheon

13 Media Auction Collateral

14 Media Auction Program

15 Results Over $3,500 raised for SOAR between the Auction and the May LuncheonOver $3,500 raised for SOAR between the Auction and the May Luncheon Over $4,500 of donated print ad spaceOver $4,500 of donated print ad space 82 more inquiries during the month of April82 more inquiries during the month of April 3 area doctors called in response to the ads and editorial in M.D. News3 area doctors called in response to the ads and editorial in M.D. News

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