1. The Paradox of Choice: Why More Is Less Barry Schwartz Ohio Board of Regents November, 2012

2. The “Official Syllogism” More freedom means more well being More choice means more freedom More choice means more well being

3. 285 Varieties of cookies 75 Iced teas 40 Toothpastes 230 Soups 175 Salad dressings 275 Cereals

4. Phone Service and Gear

6. College Courses

9. Is this good news or bad news? YES!

10. What Too Much Choice Does: Paralysis (Iyengar) Buying jam 401(k) investing Extra-credit essays

11. What Too Much Choice Does: Decision and Performance Quality 401 (k) Medicare Part D Extra-credit essays Drawing by four-year-olds

12. Choice and Self-Control

13. What Too Much Choice Does: Satisfaction

14. 1. Regret and anticipated regret What Too Much Choice Does: Satisfaction

15. 1. Regret and anticipated regret 2. Missed opportunities

18. Missed Opportunities and College Students

19. “Everything Suffers from Comparison” (Brenner, Rottenstreich, & Sood, Psych Science, 1999)

20. What Too Much Choice Does: Satisfaction 1. Regret and anticipated regret 2. Missed opportunities 3. Escalation of expectations

22. How Can Choice Be Good and Bad?

26. Finding the “Sweet Spot” (Shah & Wolford)

27. “Libertarian Paternalism” (Sunstein & Thaler, U. of Chicago Law Review, 2003; Thaler & Sunstein, Nudge, 2009) Organ donation

28. The Power of Defaults (Johnson & Goldstein, Science, 2003)

29. What Can Be Done Limited options Pay attention to defaults and “choice architecture” Careful monitoring and feedback Lots of guidance when there is choice Careful advising

30. Choice, Happiness, and Academic Performance