1.  CALIFORNIA BICYCLE HELMET CAMPAIGN

2.  How to plan and conduct an annual purchase campaign to provide low-cost, but very cool, helmets to children and their families.

3.  Why? Wearing a Bicycle Helmet Reduces the Risk of Head Injury by 85%!

4.  Why? Bicycles are not toys, they are a vehicle. Children are physically able to ride a bike before they are cognitively able to deal with the complexities of traffic.

5.  Why? Children should receive consistent messages from their home, school and community about bicycle safety and helmet use.

6.  Why? Even moderate brain injury can result in problems with: comprehension memory speed of thinking behavior

7.  Why? Lifetime costs to care for a traumatically brain injured child exceed $4.6 million.

8.  Important Features Vendor Choices Helmet Fitting Adaptable for a variety of groups

9.  Step 1 Choosing a Helmet Campaign Site Coordinator Enthusiastic Organized Inclusive Kids//Share Responsibility

10.  Step 2 Determine Campaign Goals and Target Audience increase helmet use change the “norm” fun educational activities collaborate

11.  Step 3 Arrange Helmet Sales Local Manufacturers Negotiate Delivery Details

12.  Step 4 Conduct Helmet Use Pre-Survey Impact Use data to obtain other funding

13.  Step 5 Inform Staff About Campaign How it will work Timeline Solicit Input Solicit Participation

14.  Step 6 Get the Word Out Poster Contest Safety Assemblies Special Events (Egg toss/watermelon drop) Contests Community Events Law Enforcement School Newsletter Press Kit Media

15.  Step 7 Distribute Letter and Helmet Information to Parents How it will work Order Forms/Money Siblings? Parents?

16.  Step 8 Helmet Giveaways and Other Fundraising Options Determine need for helmet scholarships $1 - $2 price adjustment Service Organizations Raffles for donated prize Teen Fundraising

17.  Step 9 Helmet Distribution Day Generate Excitement and Enthusiasm Plan for advance preparation Ensure Delivery Invite Media

18.  Step 10 Plan and Conduct Helmet Celebration Day Helmet Decorating Assemblies Bike Parade Incentives Group Photograph Invite Media

19.  Step 11 Complete post-survey Who is wearing helmets now?

20.  Step 12 Publicize the Success of Your Campaign Promote your organization! Promote your kids! Promote safe and fun cycling!

21.  Step 13 Conduct Ongoing Incentive Programs Events Role of Law Enforcement

22.  Sources of Volunteers Cycling Club Members Law Enforcement Officers - particularly Bike Patrol and School Resource Officers Park & Recreation Programs Adult and Teen Service Clubs Parent or School Board Organizations Local Political Leaders