1. Creating an Ad Campaign Step 1: Brainstorming Product Step 2: Drafting Argument Step 3: Draft Reflective Paragraph Step 4: Peer Edits Step 5: Design and Create Print Ad Step 6: Type Final Drafts and Finalize Ad Step 7: Ad Analysis- Peer and Individual Step 8: Present your Ad campaign to the class

2. Instructions  Your presentation should have 3 slides.  Slide 1 – Title and MLA Heading  Slide 2 – Argumentation Paragraph Paragraph Form Indented Color-Coded  Slide 3 – Advertisement Use 1 of the 3 templates that I have provided when creating your ad. The templates are provided in this presentation on slides 3, 4, and 5.  Be creative with colors and images, but use the locations that I have specified in the template.

3. What is your role? Who is your audience (think of your characters)? What format will your advertisement take? What is the topic, product, or service? Brainstorm your Ideas

4. Argumentation Paragraph Put your argumentation in paragraph form! Indent your paragraph. Color-code your paragraph using the colors below. – Hook (pink) – Claim (purple) – Concession/Refutation (brown) – Support – Rhetorical Appeal (orange) – Support – Propaganda 1 (red) – Support – Propaganda 2 (blue) – Summary/Call to Action (green)

5. Product/Service Logo Rhetorical Appeal -------Propaganda Technique 1 ------ ---------------------------------------------- ---------------------------------------------- ---------------------------------------------- -------Propaganda Technique 2 ------ ---------------------------------------------- ---------------------------------------------- ----------------------------------------------

6. Image(s) -------------------Rhetorical Appeal------------------ -----Propaganda Technique 1 ----- ---------------------------------------------- ---------------------------------------------- ---------------------------------------------- -----Propaganda Technique 2----- ---------------------------------------------- ---------------------------------------------- ---------------------------------------------- Product/Service Logo

7. ---Propaganda Technique 2 --- -------------------------------------------- -------------------------------------------- -------------------------------------------- -------------------------------------------- -------------------------------------------- ---Propaganda Technique 1 --- -------------------------------------------- -------------------------------------------- -------------------------------------------- -------------------------------------------- -------------------------------------------- Rhetorical Appeal ------------------------ ------------------------ This whole dark gray box is an IMAGE.

8. Jane Smith Mrs. Downham Period 4: Pre-AP English 1 30 October 2014 Ad Campaign Presentation

9. Argumentation Paragraph Crash! Boom! Smack! Are you looking for equipment that will offer you protection and safety? If so, then SMART Helmet is for you! Eliminate the need for baseline testing and a loss of playing time due to injury. Concussions can have devastating, long-term effects on the brain, so shield your skull with the SMART HELMET. Standard helmets are made with leather, which is supposed to be durable and protect your head, but the thin material can leave you vulnerable to injury. In fact, Jim Thorpe declares, “The SMART Helmet is the best helmet I’ve ever worn. I trust this helmet on the football field, and I am a loyal customer because this company also supports a great cause. A portion of the proceeds from each helmet is used to provide quality equipment to young athletes.” The SMART HELMET is safe, comfortable, and effective in preventing concussions! It helps players to maximize their performance on the field, allowing them to reach their full potential. It also builds stamina and endurance. Used by over 50,000 players nation-wide, SMART Helmet is the most popular helmet available! It is made of a reinforced fiberglass resin and is able to withstand brutal hits during the most intense moments of competition. Furthermore, it’s up to 40% stronger than a standard leather helmet! Don’t delay – make the SMART choice and shield your skull with SMART HELMET today!

10. Maximize your playing performance! Build stamina and endurance! The SMART HELMET is comfortable, safe, and effective in preventing concussions! “The SMART Helmet is the best helmet I’ve ever worn. I trust this helmet on the football field, and I am a loyal customer because this company also supports a great cause. A portion of the proceeds of each helmet is used to provide quality equipment to young athletes.” --Jim Thorpe Build with a reinforced fiberglass resin. Utilized by over 50,000 players across the nation. Up to 40% stronger than a standard helmet.