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Hot Topic’s and Wal-Mart’s Retail Mix

Published byJazmin Kenerson Modified over 10 years ago

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Presentation on theme: "Hot Topic’s and Wal-Mart’s Retail Mix"— Presentation transcript:

1 Hot Topic’s and Wal-Mart’s Retail Mix

2 Hot Topic’s Retail Mix Retail Strategy Customer Service Location
Store Design And Display Merchandise Assortment Communication Mix Pricing

3 Hot Topic’s Retail Mix Location Strategy Enclosed malls
Customer Service Merchandise Assortment Pricing Communication Mix Store Display And Design

4 Many Different Hot Band T-shirts and Accessories
Hot Topic’s Retail Mix Assortment Strategy Location Pricing Communication Mix Store Design and Display Customer Service Many Different Hot Band T-shirts and Accessories

5 Store Design and Display
Hot Topic’s Retail Mix Location Communication Mix Store Design and Display Customer Service Merchandise Assortment Pricing Strategy Modest with Sales

6 Hot Topic’s Retail Mix Communication Mix TV and Magazine Ads
Store Design And Display Customer Service Location Merchandise Assortment Pricing Communication Mix TV and Magazine Ads

7 Heavy Metal, Gothic Look
Hot Topic’s Retail Mix Store Design and Display Customer Service Location Merchandise Assortments Pricing Communication Mix Heavy Metal, Gothic Look

8 Hot Topic’s Retail Mix Customer Service Modest Location
Merchandise Assortment Pricing Communication Mix Store Design and Display

9 Store Design And Display Merchandise Assortment
Wal-Mart’s Retail Mix Customer Service Location Retail Strategy Store Design And Display Merchandise Assortment Communication Mix Pricing

10 Merchandise Assortment
Wal-Mart’s Retail Mix Location Strategy Free-standing Stores Customer Service Merchandise Assortment Pricing Communication Mix Store Display And Design

11 Store Design and Display
Wal-Mart’s Retail Mix Assortment Strategy Customer Service Location Large Number of Categories Few Items in Each Category Store Design and Display Communication Mix Pricing

12 Store Design and Display
Wal-Mart’s Retail Mix Location Communication Mix Store Design and Display Customer Service Merchandise Assortment Pricing Strategy Low, EDLP

13 TV and Newspaper Insert Ads
Wal-Mart’s Retail Mix Location Pricing Store Design and Display Customer Service Merchandise Assortment Communication Mix TV and Newspaper Insert Ads

14 Basic, Special Displays for Products
Wal-Mart’s Retail Mix Store Design and Display Customer Service Location Merchandise Assortments Pricing Communication Mix Basic, Special Displays for Products

15 Merchandise Assortment
Wal-Mart’s Retail Mix Customer Service Limited Location Merchandise Assortment Pricing Communication Mix Store Design and Display

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