1. 1 Retail Plug Load Portfolio (RPP) Work Paper Abstract Briefing for California Technical Forum Steve Blanc, Engineering Services Brian Smith, Evaluation, Measurement and Verification July 24, 2014

2. Residential PLA Program 2 Agenda Plug Load in the California Context Forecasted Residential Electric Consumption Retail Plug Load (RPP) Concept The Savings Question Resource Acquisition vs. Market Transformation Key Streams of RPP Data  Residential Solutions Workbook  Retailer Sales Data  Unit Energy Consumption Setting Baselines and Forecasts Specific Requests for Cal TF  Abstract Review  Modification of Work Paper Template  Vetting of Data Collected to Support RPP

3. Residential PLA Program 3 Plug Load in the California Context

4. Residential PLA Program 4 Forecasted Change in Residential Electric Consumption, 2012 - 2040 Source: U.S. Energy Information Administration | Annual Energy Outlook 2014

5. Residential PLA Program 5 Retail Plug Load Portfolio (RPP) Concept

6. Residential PLA Program 6 Vision: Transform the way energy efficient products and energy efficiency messages are delivered to residential customers using an omni-channel retail approach. Concept: Leading Program Sponsors and Retailers negotiate a mutually- acceptable suite of ENERGY STAR products in exchange for incentives, then work together to increase the market penetration of high efficiency products. Aggregation Negotiation Transformation Evaluation Ties program impact to changes in product assortments and marketing tactics Promotes retailer and manufacturer behavior change towards EE. May eliminate or reduce work papers with availability of category sales data Collaboration Platform Advantages Leading EEPS and retailers build national scale and address local market needs Reduces adminis- trative costs while significantly improving effectiveness Long-Term Vision: Nationwide ENERGY STAR ® Retail Products Platform

7. Residential PLA Program 7 Current RPP Trial Overview 26 stores (24 PG&E, 2 SMUD) 20 qualifying models across product categories

8. Residential PLA Program 8 The Savings Question

9. Residential PLA Program 9 Resource Acquisition vs. Market Transformation Source: Designing PLA Programs for Market Effects and Market Transformation. A presentation by Ken Keating, Ralph Prahl, and Cathy Fogel. 3/27/2013.

10. Residential PLA Program 10 Key Streams of RPP Data 1.Residential Solutions Workbook. Identify products for inclusion into the portfolio, inform energy use values for program qualifications, and set initial targets for retirement. 2.Retailer sales data. Identify unique models sold within each RPP product category. 3.Unit energy consumption (UEC). Estimated by multiplying measured power in each operating mode by the corresponding hours of annual usage for that mode. Sources include:  DEER  EPA ENERGY STAR Qualified Product Lists (QPL)  DOE Energy Guide label  CEC Appliance Efficiency Program  Manufacturer websites  Metered data  User surveys

11. Residential PLA Program 11 Implications for the Ex-Ante Savings Estimation Process Building a Policy Framework to Support Energy Efficiency Market Transformation in California (Prahl and Keating, 2014) o Attribution o Gross Savings Parameters o Institutional Considerations

12. Residential PLA Program 12 Next Steps Review abstract Review Energy Solutions methods for linking UECs to specific models with various product categories Review tables of UECs for models in various product categories and their sources Provide ideas for improvement of the methods Provide ideas for cost-effective studies of key parameters for which the uncertainty seems too high Respond to Cal TF modifications proposed by Prahl and Keating for market transformation programs

13. Residential PLA Program 13 Specific Requests for Cal TF Abstract Review Modification of Work Paper Template Vetting of Data Collected to Support RPP

14. 14 Questions?