1. BROUGHT TO YOU BY:

2. APPLYING RETAIL EDUCTION TO YOUR BUSINESS Why It Matters & What You Can Do

3. retail education DO YOU HAVE RETAIL SPECIFIC QUESTIONS YOU NEVER GET ANSWERED? DO YOU BELIEVE THERE IS MORE YOU CAN DO TO HELP YOUR STORE FURTHER SUCCEED? DO YOU HAVE EVEN JUST AN HOUR A MONTH TO HELP YOU GAIN MORE RETAIL SUCCESS? If you answered YES to each of these questions, then read on!

4.  While general business courses and professional experiences are beneficial, retail has some very specific needs, challenges and opportunities.  Retail is constantly evolving, and while big-box stores have teams to help them keep up… independent stores often don’t.  Consumers make purchase decisions that don’t solely rely on products alone… which means your store environment and store experience is a critical component to your retail success (or failure).  Continuing to educate yourself to further help your business can make you more money, plain and simple. WHY RETAIL EDUCATION MATTERS: why it matters | retail education

5. Luckily, Retail Education Is Surprisingly Easy to Obtain. Key Resources Can Help You, Including: 1. Local community groups committed to retail, such as chamber of commerce's or Main Street programs. 2. Free retail specific educational articles at RetailMinded.com 3. Free Webinars from retail focused companies, such as the many provided by SnapRetail.com. 4. Nationally based retail specific associations, such as the Craft & Hobby Association, Museum Store Association and the Creative Home Furnishings Network. resources | retail education

6. YOUR JOB? TO GET INVOLVED. Participate in local area groups that offer educational meetings or learning opportunities. Dial into webinars that can teach you something new or help expand on a retail focused subject you can learn more about. Read about the latest industry news that applies to small businesses, including ways to help your store and ideas to implement into your marketing, sales, merchandising and overall store management strategies. Example of educational opportunities on the following page. what you can do | retail education

7. WAYS TO GET INVOLVED: what you can do | retail education Attend a conference created for independent retailers in 2014: March 16-19, 2014 | Las Vegas at ASD Show April 14, 2014 | New York City Participate in one of the following FREE upcoming webinars:X Review Over a 1000K FREE Articles on Ways to Help Your Biz at www.RetailMinded.com

8. YOUR CHALLENGE? 1. Attend one on-site educational event within the next 6 months… and ideally do this bi-monthly or more. 2. Participate in no less than one webinar uniquely created for retailers. 3. Commit to reading – and learning – retail specific news, updates, articles and more on a regular basis. 4. Allow yourself to learn new things through external support outside of your own retail business. your challenge | retail education

9. Want More Support? Join The Retail Challenge Facebook Group! Ask Questions Get Answers Connect With Other Retailers Gain Additional Tips & MORE! https://www.facebook.com/groups/theretailchallenge/ retail education

10. Brought to you by: & More details at RetailMinded.com & SnapRetail.com