1. RETAIL MARKET ANALYSIS Batesville, Mississippi

2. We develop and execute high-impact retail recruitment and development strategies: Corporate site selection with national retailers Retail real estate brokerage Retail leasing Development/Redevelopment Downtown retail revitalization Land development with investment firms Market analysis & land strategy From start to finish: retail recruitment is The Retail Coach’s only focus. ABOUT THE RETAIL COACH

3. WE KNOW RETAIL BATESVILLE Submarkets

4. WE KNOW RETAIL BATESVILLE Primary Retail Trade Area

5. RETAIL TRADE AREA DEMOGRAPHIC PROFILE Below is a summary demographic comparison of Batesville and its Retail Trade Area: DESCRIPTIONBATESVILLE DATARTA DATA Population 2014 Estimate7,50687,981 Projected Growth (2014 – 2019)0.27%-2.03% Race Classification White Alone48.05%43.75% Black or African American Alone47.74%53.76% Other4.21%2.49% Hispanic/Latino2.74%1.85% Income Average Household$47,200$46,530 Median Household$36,058$33,437 Per Capita (2014)$18,015 Median Age33.535.9 Average Age36.237.4 Households 2014 Estimate2,84932,765 Projected Growth (2014 – 2019)-0.46%-1.45% Associates Degree or Higher29.89%23.8%

6. WE KNOW RETAIL BATESVILLE Secondary Retail Trade Area

7. WE KNOW RETAIL BATESVILLE License Plate Survey

8. RETAIL TRADE AREA DEMOGRAPHIC PROFILE Below is a summary demographic comparison of Batesville and its Secondary Retail Trade Area: DESCRIPTIONBATESVILLE DATARTA DATA Population 2014 Estimate7,506117,659 Projected Growth (2014 – 2019)0.27%-1.93% Race Classification White Alone48.05%46.06% Black or African American Alone47.74%51.00% Other4.21%2.94% Hispanic/Latino2.74%2.50% Income Average Household$47,200$46,290 Median Household$36,058$33,270 Per Capita (2014)$18,015$17,941 Median Age33.536.3 Average Age36.237.7 Households 2014 Estimate2,84943,613 Projected Growth (2014 – 2019)-0.46%-1.29% Associates Degree or Higher29.89%23.22%

9. WE KNOW RETAIL BATESVILLE Primary Retail Trade Area Gap Analysis While the report may be titled “Gap” or “Leakage” Analysis, it is effectively an Opportunity Analysis. This “gap” is essentially the difference between a community’s estimated actual sales and its estimated potential sales for a study area (most often an identified Retail Trade Area) based on a per capita spending average per retail sector for the state. Rather than being viewed as a listing of losses for the community, it should be viewed as a more effective way to identify those sectors (for example, Grocery Stores or Eating Places) which have the greatest potential for retail capture within the city. GAP = OPPORTUNITY

10. WE KNOW RETAIL Retail Trade Area | Gap/Opportunity Analysis Summary Ennis, Texas SECTORDESCRIPTIONPOTENTIAL SALESEST. ACTUAL SALES SURPLUS/LEAKAGE% SURPLUS Total Retail Sales Incl Eating and Drinking Places577,866,431360,724,890 (217,141,541)-38% 441Motor Vehicle and Parts Dealers101,930,241 54,114,565 (47,815,676)-47% 4411Automotive Dealers 86,396,658 46,325,000 (40,071,658)-46% 4412Other Motor Vehicle Dealers 7,665,8741,268,431 (6,397,443)-83% 4413Automotive Parts/Accsrs, Tire Stores7,867,7096,521,134 (1,346,575)-17% 442Furniture and Home Furnishings Stores10,458,2062,962,573 (7,495,633)-72% 4421Furniture Stores5,524,150 1,481,954 (4,042,196)-73% 4422Home Furnishing Stores 4,934,0561,480,619 (3,453,437)-70% 443Electronics and Appliance Stores9,868,5572,078,470 (7,790,087)-79% 44311Appliances, TVs, Electronics Stores7,185,8210 (7,185,821)-100% 443111Household Appliances Stores 1,333,0060 (1,333,006)-100% 443112Radio, Television, Electronics Stores5,852,8150 (5,852,815)-100% 44312Computer and Software Stores 2,426,0162,078,470 (347,546)-14% 44313Camera and Photographic Equipment Stores256,7200 (256,720)-100% 444Building Material, Garden Equip Stores56,636,008 10,242,351 (46,393,657)-82% 4441Building Material and Supply Dealers48,440,3309,919,386 (38,520,944)-80% 44411Home Centers 19,620,12676,014 (19,544,112)-100% 44412Paint and Wallpaper Stores 799,462438,096 (361,366)-45% 44413Hardware Stores5,022,030 1,405,276 (3,616,754)-72% 44419Other Building Materials Dealers22,998,7128,000,000 (14,998,712)-65% 4442Lawn, Garden Equipment, Supplies Stores8,195,677322,965 (7,872,712)-96% 44421Outdoor Power Equipment Stores2,231,339138,772 (2,092,567)-94% 44422Nursery and Garden Centers 5,964,338184,193 (5,780,145)-97%

11. WE KNOW RETAIL

13. BATESVILLE PRIMARY RETAIL TRADE AREA GAP ANALYSIS The top Retail segments exhibiting leakages within Batesville are: SECTORDESCRIPTIONLEAKAGE Food and Beverage StoreGrocery Stores, Supermarkets, Specialty Food Stores $113,853,604 Building Materials, Garden Supply Equipment Building Materials, Home Centers, etc $95,614,909 Food Service and Drinking Places Sit-down restaurants, fast- casual restaurants, etc $82,148,013 General MerchandiseDepartment stores$71,981,951 Clothing and Clothing Accessory Stores Clothing-Men’s, Women’s, Children’s, etc $36,632,550

14. RECRUITING RETAIL Consumer Analytics We use our demographic findings to study and measure consumers: Attitudes Values Preferences Lifestyles Buying habits PSYCHOGRAPHICS

15. These segments represent various demographic traits, spending patters, lifestyle characteristics and consumer activity choices. Each segment will have an associated percentage that represents the number of households within a study area that identify with that segment. The larger percentages for a segment indicate study area residents’ propensity to represent the segment’s behavioral patterns. PSYCHOGRAPHICS is the analysis of behavioral patterns of residents within a specific area, such as a Retail Trade Area.

16. WE KNOW RETAIL

19. BATESVILLE Retailer Match List

20. ABOUT THE RETAIL COACH The Retail Coach, LLC, is a national retail analytics and locational intelligence firm that specializes in all aspects of retail market analyses and recruitment, from “macro to micro” trade area assessment to actively recruiting retailers on behalf of our clients. Through its unique Retail:360 process, The Retail Coach offers a dynamic system of products and services that better enable communities to maximize their retail development potential. THE RETAIL COACH - IT’S NOT ABOUT DATA. IT’S ABOUT YOUR SUCCESS. The Retail Coach, LLC | P. O. Box 7272 | Tupelo, Mississippi 38802 tel 800.851.0962 | fax 662.844.2738 | e-mail info@theretailcoach.net | web www.theretailcoach.net C. Kelly Cofer President & CEO The Retail Coach, LLC