1. Bachelor of Retail and Business Management [BRBM]
Associate Professor Jonathan Elms
(Sir Stephen Tindall Chair of Retail Management)
and Dr Andrew Murphy School of Communication, Journalism and Marketing

2. New Zealand’s first named retail degree programme
Developed in partnership with the retail industry
Flexible: a 3-year (full-time) degree also available part- time, at the Albany campus and via distance learning
Students specialise in retail operations, buying, merchandising, marketing, team leadership & strategy
Includes internships in each ‘year’ of the degree for practical on-the-job learning experiences and industry connections
Graduates combine generic business skills with retail- specific expertise, ready for managerial and leadership roles in stores, online environments and support functions

3. Structure Foundation: 100-Level papers
Operations and Support: Level papers
Strategy: 300-Level papers
Specialism: Minor (200- and 300-level in a range of subjects)
Internships: at 100-, 200- and 300-level

4. Core Papers: 100-level (15 credits) 290.102 Fundamentals of Retailing
Retail Law
Introduction to Business Data Analysis
Accounting
Principles of Marketing
Economics
Manangement Information Systems
Organisations and Management
Retail Practice Internship

5. Core Papers: 200-level (15 credits) 290.202 Retail Operations
Retail Buying and Planning
Store Design and Visual Mechandising
Organisational Behaviour
Strategic Marketing Management
Consumer Behaviour
Logistics and Supply Chain Fundamentals
Retail Knowledge Internship

6. Core Papers 300-Level (15-30 credits)
Retail Strategy & Business Planning (15)
Retail Experience Internship (30)
Managing Services (15)

7. Minors (specialism) Minors
Business Information Systems and Electronic Commerce
Design (based at the Wellington campus)
Management and Entrepreneurship
Marketing
Logistics and Supply Chain Management (block-taught at Albany)
Students may complete minors from any undergraduate degree within the University for which recognised minors are specified

8. Contacts Jonathan Elms Liz Eckhoff j.r.elms@massey.ac.nz
RETAIL
massey.ac.nz/retail