1. Gun Care for Every Barrel Retail Merchandising Program

2. Merchandiser Objective The objective for the merchandiser program is to promote Gun Care For Every Barrel within a store merchandising unit that features brand graphics, signage and product assortment suggestions. This merchandiser will assist the consumer in selecting gun care products that are appropriate for their firearm and lifestyle. Highlight the Hoppe’s 9, Hoppe’s Elite and M-Pro 7 brands. Bring organization and consistency to the retail gun care product environment. Improve the gun care product selection and purchase experience for the consumer. Drive sales!

3. 4’ GCFEB Section GCFEB Merchandiser - Kit A – Lit# 9111210212 2’ Header (1) 2’ Merchandise Trays (2) Side Wings (1) GCFEB Merchandiser - Kit B – Lit# 9111220212 2’ Header (1) 2’ Sub-Category Headers (2) Side Wings (1) You must order Kit A and Kit B to complete the 4’ GCFEB section.

4. GCFEB Display Components 2’ Sub-Category Headers 2’ Header Side Wing 2’ Merchandise Trays

5. GCFEB Graphics Packages For added flexibility at retail, we will be offering 3 different graphics packages (Lit# 9111270212) to be ordered with each section. To complete the 4’ section you must order 2 of the graphics packages. Gun Care For Every Barrel Package – Includes Hoppe’s, Hoppe’s Elite and M-Pro 7 graphics Hoppe’s 9 Graphics Package – Includes only Hoppe’s 9 graphics Hoppe’s 9 and M-Pro 7 Graphics Package – Includes Hoppe’s 9 and M-Pro 7 graphics

6. GCFEB Components Lit# List GCFEB Merchandiser Kit ALit# 9111210212 – GCFEB 2' Merchandiser Header – GCFEB 2' Merchandiser Shelf – GCFEB Merchandiser Side Wing GCFEB Merchandiser Kit BLit# 9111220212 – GCFEB 2' Merchandiser Header – GCFEB 2' Merchandiser Sub Header Attachment – GCFEB Merchandiser Side Wing GCFEB 2' Merchandiser Graphics PackageLit# 9111270212 – Reminder: For each 4’ section you must order 2 graphics packages

7. Reminders when ordering Reminders when ordering the GCFEB merchandiser – Kit A (Lit# 9111210212) and Kit B (Lit# 9111220212) must be ordered to complete a ‘4 section of product – You must order 2 graphic packages (Lit# 9111270212) to complete the ‘4 merchandiser section – Graphics are available for: Gun Care For Every Barrel Package – Includes Hoppe’s, Hoppe’s Elite and M-Pro 7 graphics Hoppe’s 9 Graphics Package – Includes only Hoppe’s 9 graphics Hoppe’s 9 and M-Pro 7 Graphics Package – Includes Hoppe’s 9 and M-Pro 7 graphics