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Click to edit Master text styles – Second level Third level – Fourth level » Fifth level Click to edit Master title style This Business Plan is confidential. It is intended solely for the addressee. Access to this Business Plan by any other person is unauthorized. If you are not the addressee you are prohibited from copying it, distributing it or disclosing it to anyone other than the addressee. Everyday Count Goods & Change Makers 2014
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Click to edit Master text styles – Second level Third level – Fourth level » Fifth level Click to edit Master title style Confidential © SweetWorks, Inc. 2 Oak Leaf Delivers High Quality Confections in a Variety of Formats and Brands. Products are offered in a wide variety of shapes and flavors across the following formats: Gum & Gumballs Sixlets® Pressed Dextrose Jawbreakers Facility 100% Gluten Free & Nut Free. High Quality Sets Oak Leaf Apart!
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Click to edit Master text styles – Second level Third level – Fourth level » Fifth level Click to edit Master title style Confidential © SweetWorks, Inc. 3 Source: IRI Confectionery Reviews Database, MULO + AllScan 52 Weeks Ending December 1, 2013 Gum Continues to Represent a Huge Category. In 2013, gum Sales Exceeded $4.2 Billion in Dollar Sales for the 52 weeks ending December 1 st 2013. $4.2B Category for Gum Sales in 2013
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Click to edit Master text styles – Second level Third level – Fourth level » Fifth level Click to edit Master title style Confidential © SweetWorks, Inc. 4 Source: NPD Group, Snack Track 2010 Almost Daily Consumption! Gum Consumption Occasions Peek with Young Teens.
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Click to edit Master text styles – Second level Third level – Fourth level » Fifth level Click to edit Master title style Confidential © SweetWorks, Inc. 5 Children Request Regular Gum More Often than Sugarless Gum. Source: NPD Group, Snack Track 2010
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Click to edit Master text styles – Second level Third level – Fourth level » Fifth level Click to edit Master title style Confidential © SweetWorks, Inc. 6 C-Store & Dollar Stores Over-index as Purchase Locations for Regular Gum. Source: NPD Group, Snack Track 2010 Purchase Location for Sugarless vs. Regular Gum % of Eatings
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Click to edit Master text styles – Second level Third level – Fourth level » Fifth level Click to edit Master title style Confidential © SweetWorks, Inc. 7 The Top Reasons for Chewing Regular Gum vs. Sugarless Gum Include Taste and Fun. Source: NPD Group, Snack Track 2010
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Click to edit Master text styles – Second level Third level – Fourth level » Fifth level Click to edit Master title style Confidential © SweetWorks, Inc. 8 8 Consumers Continue to Seek Gluten Free Products Across All Categories Source: NPD Dieting Monitor, March 2013 Consumers are avoiding Gluten to simply eat healthier 29% 28% 27% 26% 25% 24% % of Adults “trying to cut back/avoid Gluten” in diet 20102011 2012 Almost 30% Avoiding Gluten
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Click to edit Master text styles – Second level Third level – Fourth level » Fifth level Click to edit Master title style Confidential © SweetWorks, Inc. 9 Count Goods
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Click to edit Master text styles – Second level Third level – Fourth level » Fifth level Click to edit Master title style Confidential © SweetWorks, Inc. 10 Add the fast growing Sixlets® brand to your Count Goods section! Our #1 item within the classic Sixlets® brand. Gluten-free as always and perfect for front-end or checklane. Sixlets® 1.75oz Pouches, 24ct $0.56 List Price $1.00 SRP 44% Margin 24 pouches/display, 12 displays/case
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Click to edit Master text styles – Second level Third level – Fourth level » Fifth level Click to edit Master title style Confidential © SweetWorks, Inc. 11 Grow Your Count Goods Business with Gumballs filled with Real Wonka® Nerds®! Nerds® filled gumballs are only available from SweetWorks®. Two unique formats to choose from! Giant Nerds® Filled Gumballs: $0.56 List Price Per Gumball $1.00 SRP 44% Retail Margin 18 gumballs/display, 6 displays/case Nerds® Filled Gumballs 5-Ball Tubes: $0.56 List Price Per Tube $1.00 SRP 44% Retail Margin 24 tubes/display, 6 displays/case
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Click to edit Master text styles – Second level Third level – Fourth level » Fifth level Click to edit Master title style Confidential © SweetWorks, Inc. 12 Radpack is a Fun and Flavorful Offering That the Core Teen Consumer is Looking for! Each tube contains 5 unique varieties of gumballs to add some excitement to front-end or checklane. Radpack 5-Ball Tubes, 24ct $0.56 List Price $1.00 SRP 44% Margin 24 tubes/display, 6 displays/case
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Click to edit Master text styles – Second level Third level – Fourth level » Fifth level Click to edit Master title style Confidential © SweetWorks, Inc. 13 Change Makers
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Click to edit Master text styles – Second level Third level – Fourth level » Fifth level Click to edit Master title style Confidential © SweetWorks, Inc. 14 Easy to Merchandise Bubble King® Jars Make Great Change Makers! 200ct Bubble King Jar: $0.05 List Price Per Gumball $0.15 SRP 66% Retail Margin 6 Jars Per Case 425ct Bubble King Jar: $0.05 List Price Per Gumball $0.15 SRP 66% Retail Margin 6 Jars Per Case Classic Bubble King® assorted gumballs, individually wrapped.
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Click to edit Master text styles – Second level Third level – Fourth level » Fifth level Click to edit Master title style Confidential © SweetWorks, Inc. 15 Cash-In on SweetWorks® Profitable Assortment of Change Maker Jars. Top selling gumball varieties individually wrapped and easy to merchandise. 200ct Jars of Individually Wrapped Gumballs in 4 Varieties: $0.05 List Price Per Gumball $0.15 SRP 66% Retail Margin 6 Jars Per Case
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Click to edit Master text styles – Second level Third level – Fourth level » Fifth level Click to edit Master title style Confidential © SweetWorks, Inc. 16 Two Sour-Flavored Change Makers Will Keep Consumers Coming Back. Time Bomb Jawbreakers 4-Ball Tubes: $0.15 List Price Per Tube $0.25 SRP 40% Retail Margin 36 tubes/display, 6 displays/case Shivers Gumballs 5-Ball Tubes: $0.15 List Price Per Tube $0.25 SRP 40% Retail Margin 36 tubes/display, 6 displays/case Sour Coated Gumballs Sour Center Jawbreakers
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Click to edit Master text styles – Second level Third level – Fourth level » Fifth level Click to edit Master title style Confidential © SweetWorks, Inc. 17 Confidentia l 2 Great High Margin Items! Sixlets® Change Makers at Multiple Price-Points to Meet Your Needs. Sixlets® 20-Ball Tube, 48ct: $0.11 List Price Per Tube $0.25 SRP 56% Retail Margin 48 tubes/display, 24 displays/case Sixlets® 12-Ball Tube, 72ct: $0.07 List Price Per Tube $0.15 SRP 53% Retail Margin 72tubes/display, 24 displays/case Two high margin options that are perfect for “pick-me-up” purchases.
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