1. Market Analysis Economic Development Land Planning Implementation Harrisburg, NC Economic Development Implementation A strategic community assessment

2. Market Analysis Economic Development Land Planning Implementation Schedule Phase I - Market Analysis November – Data Immersion & Guiding Principles January – Market Analysis Report Phase II - Economic Development Work Plan February – Building & Sites Inventory March – Implementation Plan

3. Market Analysis Economic Development Land Planning Implementation Data Hackathon

4. Key Assets Education Health & Safety Housing Transportation Employment

5. Market Analysis Economic Development Land Planning Implementation Locational Analysis

6. Market Analysis Economic Development Land Planning Implementation Guiding Principles Maximize existing assets & infrastructure Build opportunities & programs which support multi-generations Grow an economy around future trends & small town values

7. Market Analysis Economic Development Land Planning Implementation Demographics

8. Market Analysis Economic Development Land Planning Implementation Lifestyle Characteristics

9. Market Analysis Economic Development Land Planning Implementation Lifestyle Characteristics ~Baby Boomers ~Millennials

10. Market Analysis Economic Development Land Planning Implementation Economics

11. Market Analysis Economic Development Land Planning Implementation Key Economic Areas

12. Market Analysis Economic Development Land Planning Implementation Job Growth – 5 County Region

13. Market Analysis Economic Development Land Planning Implementation Unemployment

14. Market Analysis Economic Development Land Planning Implementation Job Growth - Sectors Job & Establishment GrowthNorth CarolinaCabarrus CountyMecklenburg County 2013 Establishments248,3534,03432,192 2Q2014 Establishments251,9494,11333,006 Net Establishment Growth3,596 79 814 2013 Employment3,291,48851,541516,375 2Q2014 Employment3,407,68853,706541,279 Net Job Growth 116,200 2,165 24,904 Compare 2012 – 2013: 1,551

15. ECONOMIC BASE MODEL Basic Employment Office Retail Residential Industrial Total Employment Population / $’s

16. Market Analysis Economic Development Land Planning Implementation Economic Base Freight & Cargo Transportation Packing Materials Building Supplies Automotive/Auto Sports Harrisburg:

17. Market Analysis Economic Development Land Planning Implementation Office

18. Market Analysis Economic Development Land Planning Implementation Office Demand

19. Market Analysis Economic Development Land Planning Implementation Industrial

20. Market Analysis Economic Development Land Planning Implementation Industrial (Flex) Demand

21. Market Analysis Economic Development Land Planning Implementation Retail

22. NortheastCabarrus County

23. Market Analysis Economic Development Land Planning Implementation Retail Demand

24. Market Analysis Economic Development Land Planning Implementation Retail Market

25. Market Analysis Economic Development Land Planning Implementation Retail Market 10-minute Drive Time

26. Market Analysis Economic Development Land Planning Implementation Housing Value of UnitsNumber of UnitsPercentage of Units $0-$49,99921 0.6% $50,000-$99,99966 1.8 $100,000-$199,999146041.7 $200,000-$299,999105230.0 $300,000-$399.99961317.5 $400,000-$499,999208 5.9 $500,000 & above85 2.4 Monthly Rent Number of Units Percentage of Units $0-$499 57 14.6% $500-$749 48 12.3 $750-$999 174 44.7 $1000 and over 110 28.3

27. Market Analysis Economic Development Land Planning Implementation Housing Age Occupied Units Percentage of Occupied Units 15-24 56 1.4% 25-34 500 12.5 35-44 1,170 29.2 45-54 993 25.0 55-64 649 16.2 65-74 354 8.8 75-84 211 5.3 85+ 70 1.7 Number of Persons Number of Units Percentage of Occupied Units 1-person 670 16.7% 2-person 1.257 31.4 3-person 689 17.2 4-person 895 22.4 5-person 346 8.6 6-person 107 2.7 7+person 39 1.0% 32% over 55

28. Market Analysis Economic Development Land Planning Implementation Elements Civic & Public Spaces Place-Making Transportation & Accessibility

29. Market Analysis Economic Development Land Planning Implementation Guiding Principles Maximize existing assets & infrastructure Grow assets in key economic areas to create synergy Build opportunities & programs which support multi-generations Grow housing diversity in key economic areas to build momentum Grow an economy around future trends & small town values Expand commercial tax base to provide jobs and remain competitive

30. Market Analysis Economic Development Land Planning Implementation Next Steps Building & Sites Inventory EDSP Implementation Work Plan

31. Market Analysis Economic Development Land Planning Implementation Thank You! Questions?