1. 16-06-2011 Christian Berg Fibre deployment by utility companies in Denmark EU Digital Agenda Assembly event Workshop 5: Facilitating wide-scale broadband investment. 16 June 2011, Brussels

2. page16-06-2011Christian Berg2 Utility companies with FTTH  Cooperative owned utilities  Roll-out launched in 2005/2006  > 600,000 homes passed  Approx. 180,000 customers  30% penetration ratio  1,2 billion euro's invested (cash from a sell-off on electricity power production has partly been reinvested in fibre)

3. page16-06-2011Christian Berg3 Baseline 30/30 Mbps FTTH is changing the market

4. page16-06-2011Christian Berg4 Utility fiber improves competition and consumer choice Fixed broadband lines NITA, May 2011 Source: Danske Markets, 2010 TDC/Danske Bank, November 2010 New entrants market share on fixed broadband lines Pay-TV customers

5. page16-06-2011Christian Berg5 IP NGN Cisco Visual Networking Index, 2010-2015 (June 2011) FTTH tackles the bandwidth evolution… Internet Traffic 2010-2015, Consumer applications and business data Bottlenecks on copper, OECD 2010

6. page16-06-2011Christian Berg6 Obstacles to NGA roll-out

7. page16-06-2011Christian Berg7 A level playing field on multi-play bundles is a critical driver for NGA rollout  TV is bundled with broadband  TV is a scale business – size matters!  New NGA operators with small costumer base face unattractive conditions to distribute premium content – especially football games  Danish Competition Authority has split up the TV-rights for Danish SuperLiga football on 3 operators to create competition and avoid a monopoly relation between MTG/Viasat and incumbent TDC (coax, DSL TV)  The split-up has resulted in lower wholesale prices, but higher retail prices due to larger TV-packages  Should EU regulate a split-up on TV-rights to premium sport games on broadband to create a level playing field on NGN rollout?

8. page16-06-2011Christian Berg8 …Consumers should also know real speeds, not theoretical speeds. They feel ripped-off when they get broadband at half, or less, than the advertised speed… EU Commissioner Neelie Kroes, Digital Agenda (2010) No transparency on real broadband speeds – an obstacle to NGA roll-out in EU

9. page16-06-2011Christian Berg9 Energy efficiency declaration on consumer appliances has educated consumers and been a great success

10. page16-06-2011Christian Berg10 A declaration on real broadband speeds in advertising will stimulate NGA rollout Promote consumer transparency Promote competition on quality and higher speeds Stimulate investments in NGA Advertised speed down/up Minimum speed when you use IPTV down/up Minimum speed down/up We have proposed a declaration on fixed line broadband: