1. 7-Eleven Japan Venturing into e-Tailing
Jolie
Presented by:
Angela Copeland Claire Kao Jolie McCuistion Sarah Todnem Sabrina Yuan

3. Activity Remove shoes Questionnaire Snacks Whistle Claire = shoes
Angie = questionnaire
Sabrina = snacks

4. Facts
7-Eleven is the largest chain stores in convenience retailing industry.
Approximately 26,000 7-Eleven franchise stores are operating worldwide, generated total sales of more than $36 billion in 2003
Claire

5. Facts
Number of Stores:
10,389
Claire
5,791

6. Japan vs. China Similarities Differences Religion Confucius
Sensitive History
Concentration and Development
Government Policies
Sabrina

7. Japan vs. China Similarities Differences High market demand
Low confidence in online payment Telecom hurdles
Outmoded shopping concepts
Differences
Bottom up vs. Top-down
Level of IT diffusion

8. Activity
Join Your Team For Some Fun!
Jolie

9. Japan vs. United States Similarities Differences Developed Countries
GDP
Differences
Individualist Culture
Cash vs. Credit
Technology
eCommerce Trust
Angie – personal story about rent

10. Japan vs. United States

11. Japan vs. United States

12. U.S. Centric Thinking
eCommerce
eBay
No Human Contact
Trust
Jolie

13. Bridging the Gap
Technology
Culture
sarah

14. Bridging the Gap Strategies Use existing distribution system
Creating new market
Low cost to consumer
Convenience
Is plan Short Sighted?
Sarah

15. Bridging the Gap Moving in a new direction Cash Payments Human Contact
Sarah

16. Bridging the Gap Examples AOL ??? Angie
DVD players, vonage, Windows platform
Will the 7dream.com implement change in the culture?
How do you feel about the cash based society?
Use the markers to write down class suggestions for companies.

17. Unique use of existing technology applied to culture.
Conclusion
Unique use of existing technology applied to culture.
Jolie

18. 45 minutes total
7 minutes
- discuss wistle at beginning (jolie)
- introduce team mates
- remove shoes
- questionnaire
- snacks
5 minutes
- facts (claire)
- china vs. japan (sabrina)
- us vs japan (angie)
5 minutes (jolie)
- us centric culture
5 minutes (sarah)
- bridging the gap
5 minutes (angie)
- briding the gap examples
(aol - use pen)
(backup ideas -
If extra time, backup questions: (angie)
- How do you feel about Japan being a cash based society?
- Do you feel 7dream.com will have an impact on the Japanese culture?
1 minute (jolie)
- conclusion statement