1. Creating Collaborative Partnerships in Business
Unit 4
Creating Collaborative Partnerships in Business

2. Unit 4
Amazon.com
Chapter Thirteen – Creating Collaborative Partnerships through E-Business
Chapter Fourteen – Enhancing Collaborative Partnerships
Chapter Fifteen – Outsourcing Collaborative Partnerships
Chapter Sixteen – Integrating Collaborative Partnerships

3. CHAPTER 13
E-Business

4. Learning Outcomes Describe how IT accelerates and enhances e-business
List and describe the importance of e-business models
Explain why forming electronic partnerships and alliances is critical to an organization
Differentiate between B2B and B2C e-business models
Describe the major digital marketplace structures
Describe the benefits of m-commerce

5. Overview
The Internet is a powerful channel that presents new opportunities for an organization to:
Touch customers
Enrich products and services with information
Reduce costs
E-commerce – the buying and selling of goods and services over the Internet
E-business – the conducting of business on the Internet, not only buying and selling, but also serving customers and collaborating with business partners

6. E-Business Economy
Individuals and organizations have embraced Internet technologies to enhance productivity, maximize convenience, and improve communications globally
A growing number of businesses are using the Internet to:
Streamline business processes
Procure materials
Sell products
Automate customer service
Create new revenue streams

7. E-Business Model
E-business models aim to use and leverage the unique qualities of the Internet and the Web to conduct business
E-business model - an approach to conducting electronic business by which a company can become a profitable business on the Internet
Exchanges occur between two major entities:
Businesses
Consumers

8. E-Business Models

9. B2B and B2C Overview B2B advantages B2B customers are other businesses
Managing inventory more efficiently
Adjusting more quickly to customer demand
Getting products to market faster
Obtaining lower prices on supplies
B2B customers are other businesses
B2C advantages
Access to a wider selection of products and services
Access to products at lower costs
Convenience for transactions or for obtaining information
B2C customers are consumers

10. B2C in addition to online retailers,
B2C has grown to include services such as
online banking, travel services, online auctions,
health information, and real estate sites

11. Primary challenges of E-Business
Security concerns
60% of Internet users consider the Internet unsafe
Taxation
Internet remains free of traditional forms of taxation
Consumer protection
Unsolicited goods and communications
Illegal or harmful goods, services, and content
Insufficient information about goods or their suppliers
Invasion of privacy
Cyberfraud

12. Security Concerns Passwords Hackers
Basic security measures such as scanning tools, updated password programs will keep them hackers out
Insiders
Account for 75% of all security breaches
Organizations should establish strict security policies and develop internal processes to enforce those policies.
Passwords

13. Electronic Marketplace
Electronic marketplace represent a new wave in e-business
Electronic marketplace (e-marketplaces) – interactive business communities providing a central market space where multiple buyers and sellers can engage in e-business activities

14. Mobile Commerce (m-commerce)
Internet-enabled mobile devices will outnumber PCs
m-commerce – the ability to purchase goods and services through a wireless Internet-enabled device

15. Opening Case Study Questions
Explain whether Amazon.com is a B2B or B2C
Identify how Amazon.com is already integrating its business in the e-marketplace
Explain how m-commerce will influence the way Amazon.com conducts business

16. 7-Eleven’s Dream Team
7-Eleven Japan has integrated its online site 7dream.com with its physical stores
Through the 7dream.com Web site, 7-Eleven Japan enables consumers to choose from an online assortment of 100,000 products which are picked up from one of 8,400 store locations

17. 7-Eleven’s Dream Team
What 7dream.com sells is “convenience.” Explain how integrating the Internet into its existing business is the key to its success
Identify new electronic relationships 7-Eleven Japan can create to increase customer acquisitions
Explain how 7-Eleven Japan can leverage the advantages of an e-marketplace to increase customer retention