2. Topic 5 Collective management of copyright in the digital environment: Experiences and challenges Bangkok, 22 August 2013 Jim Alexander CEO, Copyright Agency

3. Internet Subscriptions – International Comparisons (some definitions first) The following statistics are from the International Telecommunications Union (www.itu.int) via Wikipediawww.itu.int Fixed line broadband –High speed fixed (wired) access to the Internet, eg, cable modem, DSL, fibre, etc. –Some fixed broadband subscription rates may seem low – but that’s because a single subscription may be shared by multiple people. Mobile broadband –High speed mobile access to the Internet, eg, mobile phones and portable modems (PC cards, USB modems, dongles, wireless modems). –Some mobile subscription rates may be greater than 100% - because a single person may have more than one subscription.

4. 2013 Broadband Subscriptions by Region – Fixed Line Broadband vs Mobile Fixed LineMobile Africa 0.3%10.9% Americas 17.1%48.0% Arab States 3.3%18.9% Asia and Pacific 7.6%22.4% CIS* 13.5% 46.0% Europe 27.0%67.5% Note: Percentages are per 100 inhabitants. Fixed line can be shared by multiple people. *CIS= Commonwealth of Independent States: Armenia; Azerbaijan; Belarus; Kazakhstan; Kyrgyzstan; Moldova; Russia; Tajikistan; Uzbekistan

5. Fixed Line Subscriptions RankCountryPercentage*RankCountryNumber** 1 Liechtenstein 80.41China174,285,380 2 Monaco 45.52United States87,974,583 3 Switzerland 41.93Japan35,556,075 4 Gibraltar 40.94Germany27,674,074 5 Falkland Islands 40.55France24,780,180 6 Netherlands 39.46United Kingdom21,455,580 7 Denmark 38.27Russia20,630,858 8 France 37.88South Korea18,354,447 9 South Korea 37.69Brazil18,275,780 10 Norway 36.910India13,701,687 11 Iceland 34.511Italy13,548,539 12 Belgium 34.112Mexico12,588,657 *Fixed line broadband subscriptions per 100 inhabitants ** Actual number of fixed line broadband subscriptions

6. Mobile Subscriptions RankCountryPercentage*RankCountryNumber** 1 Singapore 123.31United States234,412,672 2 Japan 113.12China231,614,860 3 Finland 106.53Japan144,077,507 4 South Korea 106.04Indonesia79,225,759 5 Sweden 101.35Russia75,344,817 6 Australia 96.26Brazil73,021,400 7 Denmark 87.57India59,048,607 8 Norway 84.68South Korea51,810,697 9 United States 74.79United Kingdom45,419,806 10 Hong Kong 73.510France34,233,625 11 Luxembourg 72.611Germany33,336,214 12 Estonia 72.512Italy31,710,663 *Mobile broadband subscriptions per 100 inhabitants ** Actual number of mobile broadband subscriptions

7. In Rankings, the Asia Pacific Represents the World CountryFixed by No.Fixed by %Mobile by No.Mobile by % Australia1934156 China166275 Hong Kong38203310 India101377110 Indonesia29136454 Japan32532 Korea8984 New Zealand53265618 Philippines3512543116 Singapore5029 1 Thailand2297119145 Vietnam211041773

8. Leapfrogging Technology The statistics show that many Asia/Pacific countries are leapfrogging fixed line internet and going straight to mobile The same may be the case for RROs when it comes to print vs digital

9. RROs in Asia/Pacific − Established − Japan − Hong Kong − Singapore − Korea − Australia − New Zealand − New/Emerging − Philippines − China − Vietnam − India − Indonesia − Taiwan 9 − Awareness Raising − Thailand − Malaysia − Brunei

10. University copying trends 10 Universities EUS

11. Schools Photocopy v Digital Note: Schools Photocopy Survey rates are based on a 2-year rolling average, while Schools EUS rates are based on a single year

12. Digital is here and now Factors affecting uptake of digital for RROs –Digital publishing formats and content availability –Technology and devices – type and price –Market demand and teaching pedagogy –Local conditions and business models

13. Learning Field An Initiative of the Australian Educational Publishing Community

14. The Offering Built on existing eReading infrastructure Flat-rate subscription model No copying limits, unlimited usage Chapters or entire textbooks Digital delivery to any device 4 foundation publishers, 80% market share

15. Quality Content: All you can eat subscription access to quality publisher content Access : Single sign on with anywhere, anytime access Context : Mapped to the Australian Curriculum, rated and recommended by teachers 1 1 2 2 3 3 Engagement: A learning space to manage class groups 4 4 Flexibility and support: supporting choice across content, infrastructure, device & teaching styles 5 5

16. Demonstration

17. Content: All you can eat subscription access to quality publisher content

18. Context: Mapped to the Australian Curriculum, rated and recommended by teachers

19. Access: Single sign on with anywhere, anytime access

20. Engagement: A learning space to manage class groups

21. Benefits to RROs Publisher primary sales revenue managed through the RRO Industry solution to combat creative commons and open access Prevents disintermediation 100% voluntary, 100% commercial Precise usage data, no more surveys Reinvents the role of RROs

22. Revenue Flows Parent Parent pays subscription fees directly to service €125-€160 per student per year RRO + IP Share All revenue paid to RRO RRO retains 15% admin cost 5% IP share retained by foundation partners Publishers Publishers receive payment based on usage formula 80% of revenue retained by publisher