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Published byCharles Cotham Modified over 9 years ago
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2 Introduction td Pull Shaping Affiliate Marketing Together Andreas Andreou – Publisher Director, tdPull Piers Langendoen – Product Manager, tdPull
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3 Agenda td Pull Introduction Future Developments Scoring
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5 Agenda td Pull
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6 Agenda td Pull Introduction Future Developments Scoring Recent Developments Results
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7 Publisher Interface td Pull Customisable Interface Drag and Drop Functionality
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8 Publisher Interface td Pull Advertiser Movers & Shakers
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9 Publisher Interface td Pull TradeDoubler Communication (RSS)
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10 Publisher Interface td Pull Improved Workflow with Dashboard
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14 Advertiser Interface td Pull Publisher Profiling / Targeting Promotions and Offers Database Payment Alerts for Invoicing Programmes
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15 Advertiser Interface td Pull Publisher Movers and Shakers Publisher Messenger Dashboard Functionality
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16 Reporting td Pull Categorisation & Targeting
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17 Reporting td Pull Improved Performance Personalise your reports Improved API Functionality
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18 Ad Serving td Pull Geo Targeting Free delivery for Northern Ireland Broadband speeds only available in London
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19 Ad Serving td Pull Ad Widgets Give advertisers the ability to create, distribute and track their customised widget ads Widgets available from the TD interface for publishers to plug and play
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20 Ad Serving td Pull Behavioural Targeting
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21 Tracking td Pull Product Level Commissions 3% 3.5% 90% 1.5% 7%
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22 Tracking td Pull Tracking Methodology - Upgrade G2 into G3? - New Tracking Solution?
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23 Tracking td Pull Measure Life Time Value 2008 £100 Building & Contents 2009 £80 Building & Contents 2010 £30 Buildings
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24 Tracking td Pull Links With SEO Benefit http://clkuk.tradedoubler.com/click?p(98255)a(913664)g(996687) CPA Link £20 per sale http://clkuk.tradedoubler.com/click?p(98255)a(913664)g(996687)seo(766667) SEO & CPA £30 or CPA Link £20 per sale + CPC £0.05
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25 Tracking td Pull User Journey Analysis: The Concept Publishers most effective at starting user journeys Publishers contribution & the value they add User behaviour and the time between 1 st and last click User Journey Analysis: The Concept
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26 Tracking td Pull User Journey Analysis: The Concept User Journey Analysis: Visual Sale The Online User Journey Publisher C Day 1 Day 5 Day 10 Day 15 Publisher B Publisher A Publisher B
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27 Publisher Payments td Pull Other areas for improvements in the payment process? New payment methods for publishers other than BACS More frequent publisher payments
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28 Payments td Pull Publisher shopping baskets
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29 Advertiser Payments td Pull Other areas for improvements in the payment process? Instant credit card top ups for prepayment accounts Payment on Publisher sites!?
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30 Network Quality td Pull Clarification / Improvement of Policies
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31 Network Quality td Pull Content Monitoring Technology
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32 Network Quality td Pull Advertiser Ratings…. Publisher Ratings….
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33 Other ideas... td Pull New Media Opportunities & Mobile
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34 Other ideas... td Pull Bluetooth Tracking
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35 Other ideas... td Pull TradeDoubler Toolbar
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36 td Pull Please vote and hand your sheets to the side...
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37 Recent Developments td Pull Ticketing system for publisher queries Over 19,000 queries resolved this year!
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38 Recent Developments td Pull PPC Brand Monitoring Tool
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39 Recent Developments td Pull Network Quality Domain verification Stricter site registration
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40 Recent Developments td Pull AdMatch | Contextual Solution 2054 Advertisers 6452 Publishers 864,907,732 Impressions 11,224 Sales 383,292 Leads
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41 Recent Developments td Pull AdMatch | Contextual Solution EPC £0.24 CR 9.37% EPC £0.09 CR 2.35% EPC £0.03 CR 1.12%
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42 Recent Developments td Pull 42 Wow! I love it. It's easy to implement and I am amazed at how much time this has saved me with quick roll-out of already-applied-for ads Paul Abrook – Quiz Site It looks like it is going to be a fantastic alternative to using Adsense. I quickly and easily set it up on tvmobileshop.co.uk and it works perfect Steven Balfour – Mobile Phone Comparison Lacks the optimisation mechanism to ensure I get the maximum return on my impressions Dutch Blog – Affiliateblog.nl
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43 Recent Developments td Pull Internal Publisher Reports Publisher Groups Advertiser Groups
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44 Recent Developments td Pull Results and Questions
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45 Recent Developments td Pull Thank You! Andreas Andreou, Piers Langendoen and….
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