1. AMSTERDAM Introduction to Automation Rules

2. Presented by: AMSTERDAM Points: 31,270 Rank: 3 Level: Platinum Nadine Wyrobnik Managed Services Team Leader

3. AMSTERDAM Introduction to Automation Rules

4. AMSTERDAM Tailor made optimization on a grand scale!

5. adCore started with the “optimization dashboard”. In this dashboard there were 4 algorithms: A bouncer, two bid management options, and an ad testing algorithm. AMSTERDAM adCore University

6. Limitations 1.Limited to 4 algorithms. 2.You could only optimize based on CPA, or ROI values. 3.No opportunity to personalize optimization. AMSTERDAM

7. We gave our geeks a directive: build us the ultimate optimization tool! AMSTERDAM If You Build It They Will Come

8. Our geeks looked at Google Automation and other optimization tools. They saw those tools have limitations too: 1)Can only “alter” values 2)Crowd wisdom was missing. 3)Nothing was flexible enough. AMSTERDAM The Benchmark

9. 1.Decide on criteria to use for YOUR automation. 2.a) Add Search Terms from the query report b) Change Match Types of KW. c) Manage placements for the Display network. 3.Schedule when rules will run automatically. 4. And much more… AMSTERDAM New Automation Rules

10. AMSTERDAM The Automation Rule Engine in more detail.

11. Meet the New Automation Rule Engine AMSTERDAM

12. Setting Goals (MUST) AMSTERDAM

13. What Rules Can You Create? AMSTERDAM

14. Meet the adCore Crowd AMSTERDAM

15. Adding Rules AMSTERDAM

16. Adding Rules of Different Types AMSTERDAM

17. Simultaneous Rules Which Rules can be added simultaneously? AMSTERDAM

18. Semi Automatic/Automatic AMSTERDAM

19. Manually Approve Rules. AMSTERDAM

20. Bundles AMSTERDAM

21. Magic Button AMSTERDAM Everybody loves a little magic!

22. Public vs. Private Both Rules and Bundles have privacy settings. –Public rules and bundles are available to ALL adCore users. –Private rules and bundles are available only to YOUR agency account. AMSTERDAM

23. Customize Your Optimization. AMSTERDAM The new adCore Automation Rules are CUSTOMIZABLE. YOU teach the system to do what YOU WANT. Use the adCore “Crowd.”

24. LIVE adCore Tour AMSTERDAM Let’s go to adCore for a quick tour.

25. AMSTERDAM Basic Rule Writing

26. Presented By: AMSTERDAM Points: 14,285 Rank: 10 Level: Platinum Naomi Hauser Client Success Manager

27. What is Rule Writing? AMSTERDAM Rule writing touches the core of what you do as an SEM manager.

28. Meet Mary AMSTERDAM

29. Mary is a Busy Woman! AMSTERDAM

30. Mary Doesn’t Know AMSTERDAM What Mary doesn’t know is that most of her day-to-day SEM tasks can (and should!) be automated in adCore!

31. Example Rule 1 AMSTERDAM

32. Example Rule 2 AMSTERDAM

33. Example Rule 3 AMSTERDAM

34. Creating a Brand New Rule AMSTERDAM

35. R# Constants AMSTERDAM

36. R# Variables AMSTERDAM

37. R# Functions AMSTERDAM

38. Multi Date Periods AMSTERDAM

39. Fast. Simple. Easy. Writing rules is relatively easy and with some practice anyone can master! If you need help, we can help you build the rules you need (and show you how to do it for next time). Most important is to think about the rules that will help you automate your campaign optimization… AMSTERDAM

40. Tailor made optimization on a grand scale!