1. RECRUITMENT NEW MEMBER EDUCATION – WEEK 1

2. The True PIKE Review What is the Fraternity’s oldest values statement? What are the four aspects of the True PIKE? What is the Mission of the Fraternity? What is stated in the Preamble? When was the True PIKE commitment developed? What are four things the Fraternity will do to accomplish its Mission? What are some ways we can fulfill the values of the True PIKE after graduation?

3. RECRUITMENT

4. PIKE Recruitment Philosophy We win by recruiting the most best men

5. The Solution to Your Problems ProblemSolution Finances………………….……………… Involvement…………….………………. Intramurals……………….……………. Social Preference………….............. Campus Power…………………………. Grades…………………………………….. More members=more budget More people to participate Recruit varsity/club athletes Ask women who to recruit Bid demonstrated leaders Recruit men with high GPAs

7. EVERY MEMBER’S ROLE “THE PIKE EXPERIENCE”

8. The PIKE Brand What & who we are known as The logo is only a tiny part of it Pi Kappa Alpha’s brand is the personification of its ideal member – YOU are our brand! Brand: a set of perceptions and emotions affiliated with a product or entity (NOT just a logo)

9. What’s the Difference? vs.

10. PIKE Recruitment Formula A man will join the best fraternity he can find where he believes he has the most friends.

11. Find Potential Members Sorority presentations IFC/University lists Campus gym New member class Alumni referrals Recruitment scholarship Varsity athletic teams Intramural sports Student government Academic honoraries Facebook Orientation Leaders Seek out your target market all over campus! NAME GENERATION

12. Selling Yourself to the Recruit The One-Two Punch: A strong visual impression followed by sincere kindness

13. How to win at making friends Be outgoing, friendly, & helpful Look sharp everyday Make frequent contact Be assertive & confident Listen Be worldly – have something interesting to say

14. Selling PIKE to the recruit Unique Selling Point (USP) A characteristic or benefit that attracts people to the chapter Intramurals – “The way we compete in intramurals really fosters a fun and competitive environment. It keeps us motivated and healthy.” Social events – “Not only are our social events fun, but we get to meet a lot of new people. We had exchanges with 5 different sororities in the past year.” Other examples specific to your chapter? Be able to answer: “What’s in it for me?”

15. The Recruitment Culture 24/7/365 Every member is involved Recruitment doesn’t end after “rush week” Winners don’t stop

16. Take Action & Win Big What is at stake? The number one spot on your campus! You have the knowledge. Now make a plan and follow it to win. Have fun while making friends and improving your own college experience! Be excited to beat other fraternities! Work hard and you will reap the benefits!

17. MORE INFORMATION IN MEMBER HANDBOOK QUESTIONS?