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Mobility for Millennials: How Best to Service the New Majority Dave Marron NuCompass Mobility Brynne Herbert (MOVE Guides) Kari Boardman (eBay) Michael Krasman (UrbanBound)
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The Times They Are a-Changin “ Out with the old. In with the new. Goodbye ‘80s. Hello future. It’s time to reprogram your brain and learn what the new RadioShack is all about. ”
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Real Estate Banking Travel Evolution
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Real Estate
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Banking
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Travel
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Through the Years “The Greatest Generation” (Before 1928) Generation that fought and won WWII “The Silent Generation” (1928-1945) Conformist and civic instincts “The Baby Boomer Generation” (1946-1964) Spike in fertility after WWII “Generation X” (1965-1980) Baby Bust = post-WWII baby boom “The Millennial Generation” (After 1980) First generation to come of age in new millennium
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Meet the Millennials Largest cohort since Baby Boomers 50% of the US workforce by 2020 75% of the global workforce by 2025
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Profile Age 25 No Kids Renters Use Social Networks Value Flexibility Tech-Savvy
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Values 80% expect to live and work abroad 60% would take an international assignment for career development 84% want to arrange services on their own
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“Gen X is tech-savvy, while Gen Y is tech-dependent.” 90% of Millennials check their email, texts, and social networks before they get out of bed
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Technology Gap Millennials manage information differently Grew up with the internet Desire instant gratification Text/email – not phone Less concerned with privacy – live life in public Want clear visibility Desire structure Cross-platform access
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Relocation Technology Education Destination information curated for employee Teaches about relocation process Creates excitement (e.g. housing; neighborhood; schools; transportation)
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Relocation Technology Managing the Relocation Allows employee to move at own pace 24/7 support online Centralized location for data and decisions Communication hub for all parties Provides supplier network with instant access
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Relocation Technology Policy and Budget Distribute lump sum Manage personal relocation budget Handle employer-covered categories Track and report on progress Assistance with understanding tax implications
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Assignee Profile Age Marital Status Position in Company Benefits Package Preferences Outlook on Opportunity
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Mobility Manager Profile Age Background Experience Time Devoted to Relocation
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Future of Relocation: Five Years Out
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