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BC Thaker - 25 th January, 2014
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“IT IS THE EXECUTION, DUH !”
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What goes into an Execution Plan? MAT The art of execution.
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“Genius is 1% inspiration, 99% perspiration.” By: Thomas Alva Edison
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BigIdea Big Idea
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Entrepreneur spends way too much time & energy on the big idea. The idea without execution is useless. The critical element is to convert the “imagination to impact”. * Source: Govindarajan V, Trimble K, HBR
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99% perspiration equates to impeccable execution. You need to do & execute the basic fundamentals of business, day in day out. * Source: Govindarajan V, Trimble K, HBR
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Execution Plan – “how to” of your business. It is the tool you will use regularly to manage the business, communicate your goals with a strict timeline.
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“ Mat – a heavy woven net of rope or wire cable placed over a blasting site to keep debris from scattering.”
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M – Milestone A – Assumptions T – Tasks Sources: KAWASAKI, G – The Art of the Start.
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M – Milestone A – Assumptions T – Tasks
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Helps you to understand the scope of your work. Test your assumptions & provide the mechanism to identify & rectify your short comings. The business has several goals.
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You have to prioritize these goals. These are the milestones. They identify the important progress on the way to achieving success.
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7 Key Milestones: Prove your concept (both technical & business model). Complete design specification. Finish a prototype. Raise capital. Ship a testable version to customer. Ship the final version to customer. Achieve break-even.
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Take your mission statement & replace it with time bound list for completion of the seven key milestones !
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You miss one of the above & your organization will die. There can be more than 7 but these seven are the most critical. The timing of the 7 milestone will drive the timing of everything else.
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For each milestone we have to decide the resources required. These resources will be the founding stone of your financial plan.
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M – Milestone A – Assumptions T – Tasks
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Every new business works with certain assumptions. These could be; Product or service standards Market size Sales Data Return of investment Technical support Payment cycle
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Monitor these assumptions continuously and when proven false react quickly. Try to link these assumptions to the seven milestones. As you reach the milestones test your assumptions.
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M – Milestone A – Assumptions T – Tasks
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Major tasks that are necessary to build an organization. Nitty gritty of business Nuts & bolts of business.
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Major task which are necessary to design, manufacture, transport, market & support the product & service. Administrative tasks like renting space, accounting & hr systems. Legal task like registration, insurance, patents, copy rights. Financial like banking.
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The devil is in the detail. Entrepreneurs must understand every aspect of their business. For each task allocate resources.
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Set & communicate goals Measure progress Establish a single point of accountability Reward the achievers Follow up, follow up, follow up. Don’t ignore Morpheus Establish a culture of execution.
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