1. Learning English through Popular Culture Integrated Thinking, Reading, Writing and Oral Activities. Improve your powers of perception Improve your skills of prediction Improve your vocabulary Improve your reading comprehension Improve your critical thinking skills Improve your writing skills Analysing Commercials and Advertisemnts

2. Learning English through Popular Culture Looking at Commercials and Advertisements Learning Targets and Skills to understand a variety of written and spoken texts related to popular culture to analyse a popular culture texts to understand the typical features, language and structures. To analyse a variety of texts such as magazine articles, print advertisements (magazine, newspaper, electronic, billboard (MTR, bus, tram), and TV commercials to foster and develop media literacy skills to respond and give expression to experiences, ideas, events, characters or issues through creative writing, performance, personal reflections and production to understand how English works in different texts in popular culture and apply this understanding to their learning and use of the language

3. You should be able to: - identify the content, strategies, language, key stylistic features in advertising - present the findings of an analysis - express ideas coherently through written and oral presentations - produce a print advertisement and a commercial

4. What can you see? A flawless complexion? Shiny, silky hair? A symmetrical face? White teeth? The perfect features? A beautiful woman? A perfect smile? Dusky pink lipstick? Youth? Sex appeal? Health and vitality? Perfect eye make-up?

5. What do you think these images represent?

6. More images of what?

7. What can you see here? What is being advertised? What period is this poster from? How does this image make you feel?

8. What can you see here? What is being advertised? Is it different from the previous poster?

9. What do these images represent? How are they meant to make us feel?

10. Can you guess the topic?

11. The Beauty Industry!

12. The beauty industry is a $160 billion-a-year global industry. Skin care products Hair care products Cosmetic surgery Cosmetics/Make-up Fragrances Beauty Centres Dieting/Slimming

13. 1. Who created this message? 2. What creative techniques are used to attract my attention? 3. How might different people understand this message differently from me? 4. What values, lifestyles and points of view are represented in, or omitted from this message? 5. Why is this message being sent? Use these questions to analyse the following print adverts

14. Let’s look at some interesting adverts for beauty products 1. Authorship? ___________ 2. Format? ___________ 3. Audience? ___________ 4. Content? ___________ 5. Purpose? __________

15. 1. Authorship? ________________ 2. Format? ________________ 3. Audience? ________________ 4. Content? ________________ 5. Purpose? ________________

16. 1. Authorship? ___________________ 2. Format? ___________________ 3. Audience? ___________________ 4. Content? ___________________ 5. Purpose? ___________________

17. 1. Authorship? ____________________ 2. Format? ____________________ 3. Audience? ____________________ 4. Content? ____________________ 5. Purpose? ____________________

18. 1. Authorship? ___________ 2. Format? ___________ 3. Audience? ___________ 4. Content? ___________ 5. Purpose? __________

19. What does this tell us about the hair care industry?

20. Let’s read an article on the topic! http://www.economist.com/printedition/displayStory.cfm?Story_ID=1795852