1. How to Organize Your DECA Chapter
All About DECA
How to Organize
Your DECA Chapter
Created by: The University of North Texas in partnership with the Texas Education Agency

2. Use of Modules
In reviewing the content of this professional development module, it may be helpful for you to use the following tools to take notes, summarize key points and identify ideas to implement in your classroom:
Cornell Notes Example Sample Cornell Notes Sheet that demonstrates how to take notes, summarize key points, and identify specific ideas for implementation.
Cornell Notes Form Blank Cornell Notes Sheet for use in taking notes, summarizing key points, and identifying specific ideas for implementation. .
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3. Use of Modules
Mind Map Example Example of how to use a mind map to take notes, summarize key points, and identify specific ideas for implementation.
Mind Map Blank Form For use in taking notes, summarizing key points, and identifying specific ideas for implementation.
Action Plan Form to use in taking ideas for implementation from the professional development module (from Cornell Notes Sheet and/or Mind Map), and planning to implement them in your classroom.
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4. Objectives
Provide new marketing teachers a guideline to organize and maintain an active youth organization.
Provide guideline for incorporating DECA into marketing curriculum.
Provide web resources for additional instructional materials.
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5. What is DECA? DECA IS: Club/youth organization for high
school marketing students
Co-curricular
Leadership
Competition
Marketing and Business
International Membership
OPPORTUNITY
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6. What is DECA? Resources Available: DECA Website-www.deca.org
DECA Guide (FREE- Call National DECA)
Order from DECA Images
Free Recruiting Video- National DECA
DECA State Advisor
DECA Fact Sheet (located on Texas DECA website)
Teachers from Active Chapters
State Officers
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7. Why Pay Dues? Goal 100% How do you know how much to set your dues?
State and National Dues are $16 ( –online dues registration)
Keep local dues reasonable!
Need 10 Members to make a Chapter
Goal 100%
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8. What’s in it for ME?
Card carrying members need incentive to give up cash (or Mother’s money)
Show them what they will get for their dues (plus a whole lot more)!
Provide a Suggested
DECA Calendar of Events for the Year
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9. Things to Look Forward To
___September
Club Meeting Elect Officers – Refreshments
Retreat for Officers -Plan Calendar for Year,
Plan Fund Raising to Match Activities
___October
Club Meeting –Refreshments- Present Calendar
to Members, Officer Installation
National DECA WEEK, Recognize Favorite
Teachers, Hang Banner in Hall and Cafeteria,
Wear DECA T-Shirts, Sign up for Competition
___November
Club Meeting – Discuss Service Project – Needy
Family Food Project, Mock DECA Competition,
Start Written Competition
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10. Things to Look Forward To
February
___2-3 District CDC, Dallas, Texas
___Student of the Month Luncheon
___Chapter Meeting
___Valentine Day Fundraiser
March
___State CDC Corpus Christi, Texas
___Shamrock Drive – MDA
___Fundraiser
April
___Social-Trip to Six Flags
___Field Trips – Budget Unit
___International CDC – Orlando, Florida
May
___End of Year Celebration – Employer Banquet
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11. Time to Elect Chapter Officers
President
Vice President
Secretary
Treasurer
Reporter
Historian
Sgt.-At-Arms
“Outstanding leaders go out of their way to make to boost the self-esteem of their personnel. If people believe in themselves it’s amazing what they can accomplish.”
Sam Walton
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12. Time to Elect Chapter Officers
Consider having students:
1. Complete an officer application
2. Obtain 2 recommendation
letters from core teachers
Discuss the duties/responsibilities required of each office with candidates.
Think about traits of leadership and type of character you want in your officer team.
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13. What makes a good leader?
Traits of Leadership
What makes a good leader?
1. Fair and impartial
2. Sense of humor
3. Honest
4. Organized and a Careful Planner
5. Gives Credit for Work Done
6. Involve Others and Work with Team
The difference between a boss and a leader. “A boss says Go! – A Leader says Let’s Go!”
E.M. Kelly 1995 Growing Disciples
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14. Officer Enhancement Duties
President
1. Create monthly agenda of
officer meetings and chapter
meetings for advisor approval.
2. Work with Vice-President to set
socials.
3. Chairperson of Recruitment
Committee (work for 100%
membership).
Every leader needs to look back once in a while to make sure he has followers. Anonymous
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15. Officer Enhancement Duties
Vice-President
1. Chairperson of Social
Committee, locate facility,
get pricing, and set dates
2. Co-Chairperson of Service
get pricing, dates, promotion
A leader is someone who knows the way, goes the way, and shows the way. John C. Maxwell
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16. Officer Enhancement Duties
Secretary
1. Keep track of birthday charts
for members.
2. Create bulletin boards.
3. Create student telephone
directory or directory
for all DECA members.
4. Set up “Calling Tree”.
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17. Officer Enhancement Duties
Treasurer
1. Keep track of DECA Bucks
(extra points) for DECA.
Auction at end of semester
2. Keep track of points for
fund raising incentives.
3. Keep track of members
paying DECA dues.
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18. Officer Enhancement Duties
Reporter
1. Create a monthly in-house
one page newsletter (posted
on class bulletin board and in
teacher lounge).
2. Help advisor create and
maintain web site.
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19. Officer Enhancement Duties
Historian
1. Work with advisor to be sure
there is a camera at every
event and that photos are
printed in a timely manner.
2. Prepare scrapbook for DECA
competition.
3. Help create video for end of
year activity.
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20. Officer Enhancement Duties
Sgt.-At-Arms
1. Help set up room at each
event (be sure proper
seating, microphone, and
other equipment is
working)
Return room to order.
2. Maintain orderly conduct
during meeting.
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21. Leadership Activities
Leadership is an integral part of DECA
Participate in your DECA District Fall Leadership Retreat.
Create your own local Leadership Day. (You may not want to do this your first year unless you have had previous experience)
Integrate leadership activities into your classroom curriculum
Great website for free leadership activities:
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22. Magic Carpet
Divide into 3-4 groups with 3-4 mats. Mats should be small enough to hold only 6-7 people.
All members of the group should stand on one of the mats. Everyone MUST KEEP both feet on a mat. The area in between the mats is acid and we would not want to risk losing a foot.
Your job is to flip the mat so that the masking tape “X” on the bottom of the mat will now be on the top of the mat. YOU MUST NOT step in the acid.
The goal is for EVERY MAT to be flipped within 5 MINUTES!
Great Problem Solving Activity!
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23. Let’s Talk Competition!
Everyone Wants to Know
What is DECA competition?
Where is it?
What do I have to do?
How do I win?
What do I get for Winning?
Put me in Coach!!
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24. Mastering the Mystery of DECA Competition
Levels of
Competition
District, State, International
Written
Representative
Series
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25. Ways to Compete Individual Series Events
Management Team Decision Making Events
Marketing Representative Events
Marketing Research Events
Chapter Team Events
Business Management and
Entrepreneurship Events
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26. Incorporate DECA into Curriculum
Individual Series
Team Decision Making
Role Play Events
Order from DECA Images
Use case studies on weekly or monthly basis in classroom
Great examples of situations that could happen on the training station
Prepare for Comprehensive Exam
Photo copies for take home prep
Let entire class take 25 questions on DECA Friday to prep for competition
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27. Incorporate DECA into Curriculum
Written Projects
Incorporate these projects as you teach certain topics
Advertising/Promotion Units
Advertising Campaign or Fashion
Merchandising Promotion Plan
Entrepreneurship Unit
Entrepreneurship Participating/Written
Internet Marketing Business Plan
International Business Plan
Research Unit
General Marketing Research Event
Business and Financial Research
Hospitality and Recreation Research
Retail Marketing Research
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28. A Series Event Has 2 Parts
What is a Series Event?
A Series Event Has 2 Parts
Test – 100 Multiple Choice
Comprehensive Exam
Role Play –Case Study in occupational field, 10 minute Prep Time, Presents to Judge
3. District Competition: 1 test and 1 role-play
State Competition: 1 test and 2 role-plays
International Competition: 1 test and 2 role-plays
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29. Management Team Decision Making Events
Has 2 Parts
Test -100 Multiple Choice
Comprehensive Exam
2. Role-Play – Case Study in
Occupational Field
30 minute prep time
Presents to Judge
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30. Written Events Marketing Research events Chapter Team Events
Usually 30 Pages long
Strict Guidelines in DECA Guide
Always use CURRENT Guide
Event Problem changes each year
Minor changes are made each year to event rules.
Past national winners can be purchased from DECA Images.
Go to national DECA website for more information
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31. Marketing Representative Events
Advertising Campaign Event
Entrepreneurship Participating
Fashion Merchandising Promotion Plan Event
Technical Sales Event
Consists of 11 Maximum Written
Pages
Creative Presentations Before a Judge
Score Based on Presentation
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32. What Do You Get for Winning?
Advance to the next level (usually
your way is paid or at least
partially paid).
Glory! And a plaque or trophy!
The thrill of knowing you are the
best in that event.
At the international CDC the top
3 winners receive cash or a
scholarship based on individual
events.
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33. Benefits BENEFITS STUDENTS & TEACHERS
Students want to come to class and
so does the instructor.
Interesting and meaningful activities
enhance the curriculum.
Positive teamwork skills learned in the
classroom can transition to the
training station.
DECA is an integral part of the
curriculum and Not just competition!
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34. Credits & Resources DECA Images, 1908 Association Drive, Reston,VA
Group Dynamix
National DECA,
Texas DECA,
Tom Heck,
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