1. Communication Tools That Can Help You Counter NIMBYism Anne Ehlers Communications & Development Coordinator NC Housing Coalition 919.881.0707 aehlers@nchousing.org Debra King Executive Director CASA 919.754.9960 dking@casanc.com

2. 118 St. Mary’s St Raleigh, NC 27605 ◊ 919-881-0707 ◊ www.nchousing.org Communications 101: A refresher  Key messages  Telling your story  Social math  Choose your messenger  Importance of Visuals  Writing tips

3. 118 St. Mary’s St Raleigh, NC 27605 ◊ 919-881-0707 ◊ www.nchousing.org Four Key Messages  People who need affordable housing are working families with children, young adults, seniors and persons with disabilities  Too many people can’t find an affordable place to live  Our children deserve a safe, stable home  Communities that offer more affordable housing options are stronger economically

4. 118 St. Mary’s St Raleigh, NC 27605 ◊ 919-881-0707 ◊ www.nchousing.org Telling your story  Characters you can relate to  A plot you can believe in  Well executed  A call to action that moves you

5. 118 St. Mary’s St Raleigh, NC 27605 ◊ 919-881-0707 ◊ www.nchousing.org Social Math  Put large numbers in social context  Use situations/contexts that your audience is familiar with  Popcorn example

6. 118 St. Mary’s St Raleigh, NC 27605 ◊ 919-881-0707 ◊ www.nchousing.org Choose your messenger  Tell your story in person  Choose an “indigenous” messenger

7. 118 St. Mary’s St Raleigh, NC 27605 ◊ 919-881-0707 ◊ www.nchousing.org Importance of Visuals  Visuals help reality set in  Visuals can change someone’s perspective  Once someone has a picture in their head, it’s hard to replace it.

8. 118 St. Mary’s St Raleigh, NC 27605 ◊ 919-881-0707 ◊ www.nchousing.org

10. Writing Tips  Press release  Letter to the Editor  Op-ed

11. 118 St. Mary’s St Raleigh, NC 27605 ◊ 919-881-0707 ◊ www.nchousing.org Press Release  Have a good reason for sending out the release  Keep it short  Follow the format  Include quotes  Email (pdf attachments)  Distribute (good time to update your list)

12. 118 St. Mary’s St Raleigh, NC 27605 ◊ 919-881-0707 ◊ www.nchousing.org Letter to the Editor  Keep it short (200 words)  Timely (get it out within 24-48 hours)  Take a stand  Refer to the article to which you’re responding  Don’t send on Friday

13. 118 St. Mary’s St Raleigh, NC 27605 ◊ 919-881-0707 ◊ www.nchousing.org Op-ed  Timely, must be in response to current issue  Write exclusively for one paper  Keep it between 700-800 words  Stay on point  Follow up  Write with reason and logic, not emotion

14. 118 St. Mary’s St Raleigh, NC 27605 ◊ 919-881-0707 ◊ www.nchousing.org Communications 101: A refresher  Any questions?

15. NIMBY, BANANA & LULU 624 W Jones Street Raleigh, NC 27603 ◊ 919-754-9960 ◊ www.casanc.org (coming soon) ◊ www.casanc.com (coming soon)

16. Not in my backyard Build absolutely nothing anywhere near anyone Locally undesirable land uses 624 W Jones Street Raleigh, NC 27603 ◊ 919-754-9960 ◊ www.casanc.org (coming soon) ◊ www.casanc.com (coming soon)

17. Fair Housing Act Do not participate in discrimination covers all real estate transactions – illegal to ask about nature or severity “reasonable accommodations” “By Rights” development 624 W Jones Street Raleigh, NC 27603 ◊ 919-754-9960 ◊ www.casanc.org (coming soon) ◊ www.casanc.com (coming soon)

18. Don’t Ask, Don’t Tell Issues of confidentiality Neighborhood meetings 624 W Jones Street Raleigh, NC 27603 ◊ 919-754-9960 ◊ www.casanc.org (coming soon) ◊ www.casanc.com (coming soon)

19. Diminishing Property Values Dispelling of old myths Internet resource: www.habitat.orgwww.habitat.org 624 W Jones Street Raleigh, NC 27603 ◊ 919-754-9960 ◊ www.casanc.org (coming soon) ◊ www.casanc.com (coming soon)

20. Pritchard Avenue BEFORE Chapel Hill

21. Pritchard Avenue 10 units 1 bedroom Homeless or disabled Rehab Chapel Hill

22. Pritchard Avenue BEFORE Chapel Hill

23. Pritchard Avenue 10 units 1 bedroom Homeless or disabled Rehab Chapel Hill

24. Neighborhood Support Low density, scattered site Neighborhood appropriate Design considerations Tenant selection Community based services 624 W Jones Street Raleigh, NC 27603 ◊ 919-754-9960 ◊ www.casanc.org (coming soon) ◊ www.casanc.com (coming soon) Quick response to issues Mechanism for input Expect/inspect Superb property management

25. CASA Property Management 24 hour on-call maintenance Tenant screening Property Management team of 4 full-time employees In-house grounds and landscaping crew Local office at 624 W Jones Street 624 W Jones Street Raleigh, NC 27603 ◊ 919-754-9960 ◊ www.casanc.org (coming soon) ◊ www.casanc.com (coming soon)

26. Salisbury Apartments 10 units 1 bedroom Chronically homeless New SW Raleigh

27. Salisbury Apartments 10 units 1 bedroom Chronically homeless New SW Raleigh

28. We Build and Develop: 624 W Jones Street Raleigh, NC 27603 ◊ 919-754-9960 ◊ www.casanc.org (coming soon) ◊ www.casanc.com (coming soon) Supportive Housing For individuals of low wealth who live with a disability Mixed Income Housing For individuals earning less than the area median income, typically 40% to 60% of AMI In Wake County, this means individuals earning $16,151 to $32,280

29. How we do business: Mixed-income tenants are found through mainstream advertising channels Conventional application and leasing procedure that includes income verification Rents are controlled and will not increase 624 W Jones Street Raleigh, NC 27603 ◊ 919-754-9960 ◊ www.casanc.org (coming soon) ◊ www.casanc.com (coming soon)

30. Our Tenants: 624 W Jones Street Raleigh, NC 27603 ◊ 919-754-9960 ◊ www.casanc.org (coming soon) ◊ www.casanc.com (coming soon) Supportive Housing Individuals with Disabilities Histories of homelessness Mental Illness Mixed Income Housing Employed in workforce as Teachers EMTs Firefighters Service industry workers

31. Questions and Discussion Anne Ehlers Communications & Development Coordinator NC Housing Coalition 919.881.0707 aehlers@nchousing.org Debra King Executive Director CASA 919.754.9960 dking@casanc.com