1. From wartime necessity to woman’s classic: The Trench Coat Allison Tarling Fashion 100 Spring 2009

2. .Target Market...Demographics.. Age: 20’s- late 40’s Education: students- college graduates Occupation: Any Income: Middle-class & above..Customer Profile..

3. …the origin… World War I & II soldiers

4. …the innovation… Yves Saint Laurent -Patent leather

7. Comparison

11. …Prediction… the Double-Breasted Trench Coat will continue to be a classic piece of every woman’s wardrobe

12. Bibliography Metz, Anne. “History of the Burberry Trench Coat”. 30 September, 2006.. Horrocks, Sarah. “The Timeless Trench”. 23 September, 2008l.