1. Committed to Connecting the World International Telecommunication Union IMO Distributor Meeting London October 29, 2013

2. Committed to Connecting the World 2 International Telecommunication Union  ITU is the oldest UN organization incorporated in 1865 in Paris, France  ITU is the World Authority and leading Publisher of Telecom Technology, Policy and Standards  Mission: Bring governments and industry together to coordinate the establishment and operation of global telecommunication networks and services. In addition: Standardization, coordination and development of international telecommunications  Current Headquarters in Geneva, Switzerland  Over 900 staff members

3. Committed to Connecting the World 3 ITU Sales & Marketing Division  Based in Geneva HQ. Staff of 14  Sales & Marketing Division completely re-organized in 2011-2012 with new Job Descriptions  All Jobs focused on providing excellent support to direct customers and Distributor/Reseller network  Division carries following functions: Sales/Sales Development, Customer Service, Marketing (DM/Partnerships), Market Knowledge, Marketing Services, SAP support, Warehousing/Inventory, Shipping

4. Committed to Connecting the World 4 ITU Distributor Sales  74 ITU Distributors/Resellers currently operating globally  Sales through Distributors/Resellers expanding  Return Policy instituted in 2013 to facilitate ordering processes and sales development  Major Distributors focus in Europe and Asia

5. Committed to Connecting the World 5 50% 50% 34% 1% 12% 1% 1%

6. Committed to Connecting the World 6 Promotional Activities  Promotional activities non-existent in the past but ITU is now focusing this area  Initiating presence on Trade shows (Gdansk: Sep 2013, Frankfurt Bookfair Oct 2013)  Shall explore possibility of similar ITU annual Distributor/Reseller event in Geneva  Usage of customized ITU logo by Distributors/Resellers being finalized  Promotional items like ITU-branded pens, key rings, stickers are now being produced to be shared with our Resellers/Distributors

7. Committed to Connecting the World 7 Future focus  Strengthening ties with our Distributors: Starting 2014, visiting Distributor/Reseller offices discussing one-on-one how we can help each other in building business  Product Offer: Developing new salable contemporary-topic ITU publications to widen product offer and outreach  Market Needs: Open to developing new products in collaboration with Distributors based on local market needs

8. Committed to Connecting the World 8 Thanks  Questions?