1. Reforms Challenge & Opportunity for Independent Ambulances Rob Ashford, Chairman, Independent Ambulance Association Ambulex June 2012

2. The Climate NHS changes most comprehensive since the beginning Resistance will continue BUT market will widen

3. Enter The IAA Timely and needed Professionally run trade association Not for profit, owned by members

4. Welcomed by public sector organisations “New voice for independent ambulance industry” “Congratulation on the formation of a much needed organisation”

5. We’re Lobbying policymakers & regulators Promoting independents’ role in nation’s healthcare Ensuring ‘fair play’ for all companies

6. We’re building trust & working relationships with allies

7. Taking The Opportunity Companies facing greater competition must Continuously Improve professionalism Invest more in trained qualified people Be innovative - learn to work with ‘new’ NHS Support from surprise quarter

8. “Expand independent sector provision to boost NHS quality & efficiency” Dr Gareth Goodier, Health Service Journal May 2012 ‘…in stressing how significant change is needed to meet future challenges, Dr Goodier, on his departure from the UK,is leaving a great example for the next generation of leaders…….

9. Is this a pipedream? NHS ambulance trusts & independent companies working side by side to deliver a 5 star safe and caring service for all patients

10. What Do You Think? Thank You Any Questions? Rob Ashford, Chairman, Independent Ambulance Association