1. Indiana University / ChaCha Strategic Alliance Coalition for Networked Information Washington, DC December 10, 2007

2. Agenda Strategic partnership overview Kim Milford, Special Assistant to Vice President for Information Technology Incorporating IU Libraries and key highlights David Lewis, Dean of the IUPUI University Library Carolyn Walters, Executive Associate Dean IUB Libraries ChaCha — search + brainpower Jonathan Ellman, Vice President for Academic Alliances

3. Strategic Partnership Overview Search 2007 — a little perspective The IU / ChaCha Search Strategic Alliance Structure Economic model Challenges The future of Search at IU

4. Strategic Partnership Overview Search 2007: A little perspective The IU ChaCha Search Strategic Alliance Structure Economic model Challenges The Future of Search @IU

5. Search 2007: What’s wrong with current search tools? Nothing! Some of Google’s successes 1 : “Google helped me cut a pineapple” “Google helped me remove a rattlesnake” “Google helped save my marriage” 1 www.youtube.com

6. Search 2007: It isn’t the search engine, it’s the volume and breadth of information currently available online… and it’s growing. We need something to complement algorithmic search engines

7. Search 2007:

8. Search @IU 2007

9. … More Search @IU

10. And More Search @IU…

11. … More search…

12. Search@IU: ChaCha Alliance

13. Opportunity to influence and participate in the development of a search tool Indiana company Search@IU: ChaCha Alliance

14. Search Strategic Alliance Research, Development and Services via a series of efforts over time Serving the Academic Mission by pioneering essential tools for the 21 st Century Instant access to credible IU expertise at any time from anywhere for the IU Community

15. Strategic Alliance Structure: Master alliance partnership agreement with individual project agreements Deliverable based Research Services Development

16. Strategic Alliance Economic Model Will change to meet the need and function of the individual projects Initial development of common platform and guided search: Sponsored links IU Revenue Share

17. Strategic Alliance Challenges Privacy Authentication Student involvement

18. Strategic Alliance Privacy Issues Protecting search data Finding the balance between providing better searches and retaining too much, too long Ongoing Periodic scrutiny and assessment

19. Strategic Alliance Authentication Protects licensed resources Enables value-added service But Limits accessibility to those within our community Conflicts with our broader missions

20. Strategic Alliance Students Great potential guide pool Web 2.0 environment Potential payment structure As IU employees/representatives Research opportunities

21. The Future of Search@IU Fall 2007/Spring 2008 Search.iu.edu Ask A Librarian Scholarly Research UITS Knowledge Base/Support Center Spring/Summer 2008 Systemic guide vetting of results Academic Research Disciplines Administrative Departments Student Experiences, Student Guiding Mobile Opportunities Future Growth Expansion Evolution

22. Incorporating IU Libraries David Lewis Dean of the IUPUI University Library Carolyn Walters Executive Associate Dean, IUB Libraries

23. Incorporating IU Libraries ChaCha enables IU to insert librarian expertise where our users are — inside the search engine Most importantly, provides certitude that the information is accurate and credible

24. How is the Library using ChaCha? ChaCha has created tools for managing Guided Search Web-based interface Knowledge Base for Guides to share knowledge Vetting previous Answers Evaluating Guides

27. Guided Search Functionality Library Search site University-wide search Pre-vetted results Search with IU guide button

28. Development needs Refined taxonomy Off ramp Transfer Interaction with other guides Longer wait time to connect to a guide Enhanced vetting Guided Search Functionality

29. Library Policy Issues Issue of scale Local variation in resources and policies vs. sharing of expertise Librarians vs. other pools of expertise 24/7 support

30. Library Policy Issues Opportunity to influence and participate in the development of a search tool Intellectual property issues — who owns our work — answers and vetting?

31. ChaCha search + brainpower Who would have thought that the 21 st century’s greatest advancement in search engine technology would be… the human touch? Jonathan Ellman ChaCha’s Vice President for Academic Alliances

32. What makes ChaCha different? Simple Access to Better Answers Redefine how people access information by integrating human brainpower into every search Provide better answers by delivering hand-picked results tagged by experts Make those answers easy to access, no matter where you are, what you want, or how skilled you are at searching

33. Thousands of dedicated Guides Lightning-fast responses through matching and routing Human-touched results provide more relevant answers So, how do we do it?

34. “Done it before” Team and Investors Scott Jones ChaCha CEO Boston Technology Gracenote Gazelle TechVentures Escient PrecisePath Robotics Jeff Bezos, ChaCha Investor Founder & CEO: Amazon.com Jack Gill, ChaCha Director Co-Founder: Vanguard & Maven Ventures Brad Bostic ChaCha President Bostech NearMed NearSource Mort Meyerson, ChaCha Director Former CEO of EDS Rod Canion, ChaCha Director Founding CEO: Compaq Computers

35. Additional Project Information Indiana University Vodcast http://it.iu.edu Projects page http://uits.iu.edu/scripts/ose.cgi?avrp.ose.help ChaCha Darin Leach darin.leach@chacha.com