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Going beyond ‘likes’ and hashtags: a digital journey at the Orbit Group David Leach @leachdj
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David Leach, Operations Director; Digital & Customer, Orbit Group Hello
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Some context – 2011/12
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Orbit’s 2020 vision
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Why social and digital Purpose drives engagement Collaboration drives innovation Digital lowers costs and provides choice Partnership combines social and tech
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Linking digital to the rest of the organisation Digital Services Resident Digital Inclusion Multi Media Customer Contact Content, Knowledge & Insight Staff Digital Confidence Supply Chain Technology Digital Culture
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The Process 1. Analysis of where we are now 2. Co-create a compelling picture of the future 3. Design a roadmap for getting there 4. Sell-in and get traction with influencers
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The output: A Digital Vision for Orbit Purpose and meaning: We are more than social housing providers. Tools and technology: We build strong online communities. Collaboration and engagement: We are driven by open collaboration. Culture and structure: We create accountability through open-ness.
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Transforming Orbit Breaking down the big goals Creating pilot projects based on Embedding into the Orbit 2020 Programme Linked to Customer, Process, Culture Created the Digital Solutions Steering Group
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David Leach @leachdj david.Leach@orbit.org.uk Questions?
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