3. What the Desktop Optimization Pack Provides Microsoft Desktop Optimization Pack What you need to know 1 Deliver end-to-end solutions. 2 3 Provide immediate ROI. Lower Desktop TCO.  Regular updates  Faster upgrade cycle, separate from Windows ®  Minimal deployment effort  Run out of the box  Integrate with existing management solutions  >95% of MDOP customers are (very) satisfied *1  $70-$80 net cost savings per PC per year *2 *1, Microsoft MDOP customer study. Base: Current MDOP customer n=108, non-MDOP customer n=367 *2, MDOP ROI Analysis by Wipro

4. Overview

5. Microsoft Application Virtualization Dynamically streaming software as a centrally managed service  Readily accessible applications  Accelerate Windows deployment  Accelerate application recovery  Reduced application conflicts  Minimize app-to-app compatibility testing  Leverage existing PC Management investments  Streams applications to users  Centralizes permissions  Never installs applications  Isolates applications  Provide real-time metering reports Heidelberg “Microsoft Application Virtualization helps us dramatically reduce packaging time, optimize application delivery and management processes, and cut the total cost of ownership for our client environment. It paid for itself in just six months.” Axel Junghans Global Client Manager Heidelberg Total Direct Cost Savings of $82/PC/year* * Microsoft App-V Cost Reduction Study, Feb. 2010 App-V 4.6 App-V Next

6.  Virtual applications run on the RDS Server  Enable Server Consolidation  Mitigate Roaming Profile Issues  Transform RDS into a dynamic system Microsoft Application Virtualization Offerings Multiple solutions to meet your business challenges *Microsoft Application Virtualization CAL for Terminal Services is now included as part of the RDS CAL  Virtual applications run on the user machine  Consolidate & standardize images  Build business continuity for applications  Applications can be taken offline App-V for Desktops App-V for Remote Desktop Services (RDS) for Remote Desktop Services  Available through Service Provider License Agreement  Allows organization to host virtual applications on behalf of their customers  Can be used for 3 rd party or LOB application delivery App-V Hosting for Desktops Hosting for Desktops *Microsoft Application Virtualization for Service Providers is available and sold separately from MDOP *Microsoft Application Virtualization CAL for Desktops is available through MDOP for Software Assurance only.

7. Introducing App-V 4.6 App-V and the Microsoft Platform deliver a seamless user experience, streamlined application deployment and simplified application management. Enable App-V to run on 64-bit Windows®-based desktops and servers Enable integration with Windows 7 Applocker TM, BitLocker®, and BranchCache TM Thirteen new languages in support of global businesses Extend virtual Microsoft® Office 2010 usage via improved SharePoint integration to open, save, and edit files Find e-mail items quickly with Microsoft Outlook Fast Search Connect to your inbox using the Outlook Send To functionality Point virtual desktops to a shared cache for applications instead of streaming to each individually Reduces storage requirements on SAN by eliminating redundancy of application binaries Enable App-V to launch true 64-bit applications Improved Sequencer Experience with ability to sequence true 64-bit applications Faster virtual application availability when using Microsoft System Center Configuration Manager 2007 R2 SP2

8. Less demand for application-related user support REDUCES IT cost by $21/pc/yr 82% said users spend less time dealing with application issues Support calls were reduced an average of 18% Streamlined Process REDUCES IT costs by $22/pc/year Traditional rollout for a mission-critical applications 70% say application virtualization decreased time to deploy mission-critical applications by an average of 52% Faster Application Delivery REDUCES IT costs by $13/pc/yr 83% deploy applications more quickly. IT costs related to application deployment decreased by an average of 20% REDUCE IT costs for application Testing & Preparation by $26/pc/yr 31% less time for application testing and preparation before delivery to the user 46% reported a decrease in the time spent packaging applications Application Compatibility Testing Regression Testing PackagingApplication Delivery Application Updates Application Support Save $12 Save $8 Save $6 Cost without App-VCost with App-V Save $13 Save $22 Save $21 Deploy App-V Today for Immediate Cost Savings Simple, Easy, and Cost-Effective Application Management Cost Savings throughout the Application Lifecycle: 27% labor savings equivalent to $82/PC annually * Savings may vary per organization, Results based on respondents answers and applied to the Microsoft War on Costs TCO Baseline

9. Summarizing App-V TCO Immediate Cost Savings with Simple, Easy, Cost-Effective Application Management App-V Exceeds Expectations! 53% Achieved Application Delivery 13% Expected Improvement 52% Achieved Reduce Complexity 18% Expected Improvement 75% Achieved Reduce IT Cost 40% Expected Improvement 70% Achieved Improve Processes 28% Expected Improvement 40% Exceed 42% Exceed 35% Exceed 34% Exceed

10. Application Virtualization Made Easy  No user learning curve. Click to launch any virtual application anywhere  Simplify your next Windows rollout  Easily prepare Virtual Applications and Dependencies for Deployment. Flexible Management Built-In  Flexible deployment and streaming options for all business needs.  Readily Accessible Applications for Users, Manageable for IT.  Virtual Application Management in the box. Proven. Real Business Results.  Mature and Proven  Save Time & Money. Deploy Applications Virtually  Partners ready to move you from Proof of Concept to Production

11. Application Virtualization Made Easy  Stream Once. Launch local and work completely offline.  No waiting for complete application install or update. No reboots. No application conflicts.  Preserve user settings online and offline.  Automatic application and icon refresh if removed.  Isolate and decouple applications from Windows to reduce conflicts.  Reduce the Windows footprint by never installing applications.  Reduce Windows deployment time by delivering applications virtually.  Manage Windows and Applications independently but use the same toolset.  Single sequencing wizard with powerful interface for customization.  Simple MSI creation for quick deployment with existing software distribution systems.  Simple application dependency creation. No editing or renaming.  Easily view applications and their dependencies.  Virtual applications supported on Windows 7. No user learning curve. Click to launch any virtual application anywhere. Easily prepare Virtual Applications & Dependencies for Deployment. Simplify your next Windows rollout.

12. Microsoft Application Virtualization Application sequencing: the gateway to Microsoft Application Virtualization Microsoft Application Virtualization Sequencer Rapidly packages applications through active watch technology including execution dependencies. The Sequencer produces the virtual application package containing the application and its dependencies. The admin has the option to stream the virtual application or create an MSI wrapper for Standalone Mode delivery Windows Application CD Windows Application Installer Unpackaging Linearization Optimization & Compression Virtualized Application MSI Standalone Streaming Server

13. Dynamic Application Interaction Dynamic Suite Composition (DSC)  Administrator controls & configures the virtual application separately  Create a “one to one” scenario for single applications that are dependant on each other  Create a “many to one” scenario where middleware and plug ins components can be reused  Reduces the potential package size Flexible Package Management  Single application with no dependencies still exist  Application known to not conflict may be configured to share the same virtual environment  Mandatory/Optional dependency configuration options  Virtual applications can share common dependencies Virtual Environment App “A” Combined Virtual Environment App “B” App “A” System Services ConfigurationsData Inter Application CommunicationIndependent Virtual EnvironmentsApplication Sharing Using DSC Virttualize Middleware once share with many

14. Flexible Management Built In  Server or no Server, YOU DECIDE.  Secure streaming, standard streaming or no streaming, YOU DECIDE.  In the box infrastructure, integrates into System Center, or use your existing software distribution product, YOU DECIDE.  Desktop Virtualization or Terminal Services integration, YOU DECIDE. Flexible Deployment Options for All Business Needs Readily Accessible Applications for Users, Manageable for IT  Complete online, offline and over the internet application usage metering.  Regular, automated polling for new applications or updates. No login or manual synchronization required.  Roaming supported. Application & user preferences travel with your users.  Customize offline behavior and metering to prevent non-compliant usage.  Localized support in 24 languages, ready for global businesses.  Troubleshoot using standard Windows methods (event log, mgmt pack).

15. Flexible Management Built In  Assign virtual applications to end users using Active Directory and stream to users.  Update virtual applications without repackaging, disconnecting users or rebooting.  Retire virtual applications quickly by removing assignment, no uninstall required.  Single update process for client and infrastructure components via Microsoft Update, no application changes required.  Virtual application license and usage metering included. Virtual Application Management in the Box  Centralized infrastructure provides single delivery and management workflow for physical and virtual applications  Deploy virtual application by targeting users or machines.  Automated staging & replication of applications to the enterprise, no scripting.  Inventory virtual & physical applications. Determine to who & where they are deployed.  Integrate virtual applications with System Center to streamline your Windows operating system upgrade and deployment process. Virtual and Physical Application Management

16. Overview

17. Agenda

18. When Should I Consider MED-V? The challenge of upgrading to a new operating system

19. Accelerate OS Upgrades Run applications that are not yet supported/tested on the new OS

20. Introducing “Windows XP Mode”

21. How MED-V Relates to Windows XP Mode Windows Virtual PC (“XP Mode”) provides the ease of use for end users MED-V – Application-OS compatibility for the Enterprise

22. MED-V vs. App-V ®

23. ®

24. MED-V

25. MED-V v1 Key Capabilities

26. MED-V v1 Architecture

27. MED-V v1 System Requirements

28. vNext Leverages System Center System Center Configuration Manager

29. Related content

30. © 2010 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.