1. Evolving Consumer Marketing Strategy Source: MPA

2. 2011 DRG revenue Magazine revenue shareMagazine revenue sources

3. AIM Company Snapshot 3  Formed in 2003 via partnership with Wind Point Partners  Diversified enthusiast media company with five revenue primary streams: advertising, subscription, newsstand, events, books, videos, custom publishing, services.  Operating via five niche industry groups: Healthy Living, Outdoor, Equine, Marine and Home Buyer  Successfully completed 17 add-on acquisitions, most recently acquiring Source Marine’s Power & Motoryacht (PMY) and Sail magazine  Publisher of 46 properties, including industry-leading media brands Yoga Journal and Backpacker  Producer of eight in-water boat shows, including the world’s largest in-water boat show: Fort Lauderdale Intl’ Boat Show  500 total staff, 13 offices Revenue by SegmentRevenue by Operating Group

4. AIM Groups & Structure 4 Homebuyer Publications Chantilly, VA 11 Magazines Shows Websites & Digital News Books Research Seminars Equine Network Boulder, CO 11 Magazines US Rider Equine.com Websites & Digital News Books and Videos Healthy Living Group San Francisco, CA 8 Magazines Shows Custom Publishing (M&P) YogaJournalStore.com Retail Books and Videos Websites & Digital News Circulation Production Outdoor Group Boulder, CO 8 Magazines Custom Publishing Shows B2B Publishing Websites & Digital News Books Marine Group Fort Lauderdale, FL 8 Boat Shows 8 Magazines BoatQuest.com Corporate Headquarters El Segundo, CA Executive Officers Finance Accounting HR IT

5. Hoffman Media Revenue (92% Circulation Driven) Magazine Revenue Share Largest Title: Paula Deen, followed by Victoria Out of the Newsstand Revenue Share 60% is derived from Newsstand Specials