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StrandVision Make the Wait Worthwhile™ www.StrandVision.com 1 Make the Wait Worthwhile Uniting through Digital Communication Dagmar Beckel – Huebsch Services.

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Presentation on theme: "StrandVision Make the Wait Worthwhile™ www.StrandVision.com 1 Make the Wait Worthwhile Uniting through Digital Communication Dagmar Beckel – Huebsch Services."— Presentation transcript:

1 StrandVision Make the Wait Worthwhile™ www.StrandVision.com 1 Make the Wait Worthwhile Uniting through Digital Communication Dagmar Beckel – Huebsch Services Micheal Huggins Jim Mishefske – UWEC Mike Strand – StrandVision

2 StrandVision Make the Wait Worthwhile™ www.StrandVision.com Topics 2 What you will learn…. Evolution of digital communication Technology YOU can utilize today Demonstration of emerging technology

3 StrandVision Make the Wait Worthwhile™ www.StrandVision.com 3 Evolution of Digital Communication

4 StrandVision Make the Wait Worthwhile™ www.StrandVision.com 4 198019901995200020022004200620082010 Fax Modem Answering Machine Newsletter BBS Pagers Web Email PowerPoint Voice Mail Cell Phone Instant Messenger Contact Managers VOIP Wikki / Forums Survey Monkey Zoomerang E-Commerce Newsletters Amazon Blackberry PDA RSS Feeds Blogs Ebay Google Paypal Podcasts YouTube MySpace Web Support CraigsList Skype Digital Signage Videophone Tele- commuting

5 StrandVision Make the Wait Worthwhile™ www.StrandVision.com 5 Technology YOU can utilize today

6 StrandVision Make the Wait Worthwhile™ www.StrandVision.com 6 Established Technology What You Should Be Using: Web Sites Forum Instant Messenger Survey Monkey/Zoomerang Contact Managers / CRM

7 StrandVision Make the Wait Worthwhile™ www.StrandVision.com 7 Current Technology What You Should Be Looking At: E-Commerce Blogs Telecommuting Email Newsletter/Constant Contact VOIP Telephone / Skype Podcasts

8 StrandVision Make the Wait Worthwhile™ www.StrandVision.com 8 New Technology To Be Ahead Of The Curve: Digital Signage MySpace YouTube PodCasts Instant Web Support Streaming Video

9 StrandVision Make the Wait Worthwhile™ www.StrandVision.com 9 Details of 4 Exciting New Technologies

10 StrandVision Make the Wait Worthwhile™ www.StrandVision.com 10 E-Commerce Dagmar Beckel – Huebsch Services dagmarb@huebsch-services.com

11 StrandVision Make the Wait Worthwhile™ www.StrandVision.com 11 E-commerce……What is it? Way of communicating your business using another medium – banners, emailing invoices, executing transactions online Way of creating a closer relationship with your customer – blogs, forums, negative sites Way of making yourself accessible to your customer on their terms

12 StrandVision Make the Wait Worthwhile™ www.StrandVision.com 12 E-commerce……Came from where? 1970 – EDI used for invoices and orders 1980 – ATMs, credit card acceptance 1990 – first true E-commerce sites hard goods: eBay, Amazon, Dell 2000 - soft goods: Napster, Travelocity, PayPal, downloads Beyond 2000 – mobile commerce, blackberry, cell phone internet access

13 StrandVision Make the Wait Worthwhile™ www.StrandVision.com 13 E-commerce……Is it affordable? Website – free Search engines – free listed on local sites E-commerce – free PayPal.com, shopify.com, eBay.com, yahoo.com Search Engine – drive customers Create a customer experience – blogs, boards, downloads

14 StrandVision Make the Wait Worthwhile™ www.StrandVision.com 14 MySpace Micheal Huggins michealhuggins@gmail.com

15 StrandVision Make the Wait Worthwhile™ www.StrandVision.com 15 MySpace, YourSpace, Web Space, Free Space. On the Inside For the Outside The Security In Between

16 StrandVision Make the Wait Worthwhile™ www.StrandVision.com 16 A Brief History of Opportunity In the Beginning… The Big Boom Life after Rupert Murdoch Tom Anderson, Myspace CEO

17 StrandVision Make the Wait Worthwhile™ www.StrandVision.com 17 MySpace in the Workplace Community Education Business Identity Interactive Advertising

18 StrandVision Make the Wait Worthwhile™ www.StrandVision.com 18 YouTube Jim Mishefske – UWEC mishefj@uwec.edu

19 StrandVision Make the Wait Worthwhile™ www.StrandVision.com 19 YouTube……What is it? A free web site which lets users upload, view, and share video clips. Site Content –Movies –TV clips –Music videos –Amateur content/videoblogging. "YouTube.com" domain name was activated on February 15, 2005 YouTube,Inc is still a very small company with about 60 employees

20 StrandVision Make the Wait Worthwhile™ www.StrandVision.com 20 YouTube……Came from where? Started by Chad Hurley, Steve Chen, Jawed Karim in a garage in 2005 Summer of 2006, YouTube one of the fasted growing websites on the internet October 9, 2006, Google purchases YouTube for $1.65 billion August, 2006, Every Music Video ever created 2008 Election, Candidates are using YouTube as an advertising outlet

21 StrandVision Make the Wait Worthwhile™ www.StrandVision.com 21 YouTube……Is it for business? You need to use YouTube NOW! –Nothing sells like a well made video –Cost-effective “free” –Embed video on your website –Reach a younger market –More popular then all TV websites –Build your brand –Direct tap to customers –Training option for employees

22 StrandVision Make the Wait Worthwhile™ www.StrandVision.com 22 Digital Signage Mike Strand - StrandVision mjstrand@StrandVision.com

23 StrandVision Make the Wait Worthwhile™ www.StrandVision.com 23 What is Digital Signage? The latest advertising medium Outdoor LED signs Television screens at airport Potential for custom messages at each display Dynamic content A step up from printed media Informs and entertains customers and employees

24 StrandVision Make the Wait Worthwhile™ www.StrandVision.com 24 Digital Signage History… Printed Posters PowerPoint Standalone Software Dedicated Hardware Internet Based Service

25 StrandVision Make the Wait Worthwhile™ www.StrandVision.com 25 Digital Signage Benefits Innovative Image Decreases perceived wait time Advertise lesser known products Consistent message - all branches Reinforce marketing campaigns Get additional use of time consuming creative services Can be low cost

26 StrandVision Make the Wait Worthwhile™ www.StrandVision.com 26 Opportunity Cross sell lesser known products Increase customer retention – lower perceived wait time Happier and productive staff Subscription lowers capital expense Eliminate banner/poster printing and delivery costs Low IT charges once installed

27 StrandVision Make the Wait Worthwhile™ www.StrandVision.com 27 Content Considerations Shared among all locations? Education topics Promote community image Product/Promotions/Services What demographics/scheduling Staff recognition Introduce new products Approval process

28 StrandVision Make the Wait Worthwhile™ www.StrandVision.com 28 A Reminder Repeated communication builds and sustains customer and employee relationships Technology provides personalized communication for less cost Combining multiple technologies provides better message retention to more viewers

29 StrandVision Make the Wait Worthwhile™ www.StrandVision.com 29 For More Information Dagmar Beckel – Huebsch Services dagmarb@huebsch-services.com Micheal Huggins michealhuggins@gmail.com Jim Mishefske – UWEC mishefj@uwec.edu Mike Strand – StrandVision mjstrand@strandvision.com

30 StrandVision Make the Wait Worthwhile™ www.StrandVision.com 30 Questions

31 StrandVision Make the Wait Worthwhile™ www.StrandVision.com 31

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