1. Kotler / Armstrong, Chapter 3
A company’s _____ consists of its suppliers, marketing intermediaries, customers, competitors, and publics.
macroenvironment
microenvironment
business environment
marketing environment

2. Kotler / Armstrong, Chapter 3
A company’s _____ consists of its suppliers, marketing intermediaries, customers, competitors, and publics.
macroenvironment
microenvironment
business environment
marketing environment

3. Kotler / Armstrong, Chapter 3
_____ include resellers, marketing service agencies, and financial firms that help a company to promote and sell its offerings to its final customers.
Advertising agencies
Suppliers
Intelligence firms
Marketing intermediaries

4. Kotler / Armstrong, Chapter 3
_____ include resellers, marketing service agencies, and financial firms that help a company to promote and sell its offerings to its final customers.
Advertising agencies
Suppliers
Intelligence firms
Marketing intermediaries

5. Kotler / Armstrong, Chapter 3
Banks, insurance companies, and credit companies that aid in financial transactions are called __________.
financial intermediaries
marketing services agencies
physical distribution firms
positioning

6. Kotler / Armstrong, Chapter 3
Banks, insurance companies, and credit companies that aid in financial transactions are called __________.
financial intermediaries
marketing services agencies
physical distribution firms
positioning

7. Kotler / Armstrong, Chapter 3
Financial, media, government, and citizen-action are several types of _________.
1. taxing authorities
2. legal departments
3. publics
4. marketing mix elements

8. Kotler / Armstrong, Chapter 3
Financial, media, government, and citizen-action are several types of _________.
1. taxing authorities
2. legal departments
3. publics
4. marketing mix elements

9. Kotler / Armstrong, Chapter 3
Baby boomers, Generation X, and Generation Y are the three largest generational groups in the United States.
true
false

10. Kotler / Armstrong, Chapter 3
Baby boomers, Generation X, and Generation Y are the three largest generational groups in the United States.
true
false

11. Kotler / Armstrong, Chapter 3
The baby boomer generation is made up of the period _____. s

12. Kotler / Armstrong, Chapter 3
The baby boomer generation is made up of the period _____. s

13. Kotler / Armstrong, Chapter 3
Which of the following are included in the major forces affecting a company’s macroenvironment?
marketing mix, positioning, price
cultural, political/legal, economic
marketing concept, goal setting, cultural
baby boomers, minimum wage rates, product/service

14. Kotler / Armstrong, Chapter 3
Which of the following are included in the major forces affecting a company’s macroenvironment?
marketing mix, positioning, price
cultural, political/legal, economic
marketing concept, goal setting, cultural
baby boomers, minimum wage rates, product/service

15. Kotler / Armstrong, Chapter 3
Countries that consume most of their own agricultural and industrial output are called subsistence economies.
true
false

16. Kotler / Armstrong, Chapter 3
Countries that consume most of their own agricultural and industrial output are called subsistence economies.
true
false

17. Kotler / Armstrong, Chapter 3
The “shop until you drop” mentality of the 1990s has been replaced with a more _____ approach.
“save all you can”
“value is key”
“don’t shop at all”
“splurge regularly”

18. Kotler / Armstrong, Chapter 3
The “shop until you drop” mentality of the 1990s has been replaced with a more _____ approach.
“save all you can”
“value is key”
“don’t shop at all”
“splurge regularly”

19. Kotler / Armstrong, Chapter 3
There are three trends in the natural environment that marketers are monitoring. These are _____, _____, and _____.
shortages of raw materials; increased legislation; increased consumerism
the green movement; shortages of raw materials; increased pollution
increased pollution; increased government intervention; shortages of raw materials
increased consumerism; increased population; increased ethical expectations

20. Kotler / Armstrong, Chapter 3
There are three trends in the natural environment that marketers are monitoring. These are _____, _____, and _____.
shortages of raw materials; increased legislation; increased consumerism
the green movement; shortages of raw materials; increased pollution
increased pollution; increased government intervention; shortages of raw materials
increased consumerism; increased population; increased ethical expectations

21. Kotler / Armstrong, Chapter 3
Engel (Engel’s Law) noted more than a century ago that people shifted their spending as their income rose.
true
false

22. Kotler / Armstrong, Chapter 3
Engel (Engel’s Law) noted more than a century ago that people shifted their spending as their income rose.
true
false

23. Kotler / Armstrong, Chapter 3
Federal/state regulations can encourage competition and ensure fair markets for goods/services. Thus, governments develop public policy to guide commerce.
true
false

24. Kotler / Armstrong, Chapter 3
Federal/state regulations can encourage competition and ensure fair markets for goods/services. Thus, governments develop public policy to guide commerce.
true
false

25. Kotler / Armstrong, Chapter 3
In exercising their corporate social responsibility and building a more positive image, companies are now linking themselves to worthwhile causes. This is referred to as _____.
marketing mix
marketing concept
cause-related marketing
Engel’s Law

26. Kotler / Armstrong, Chapter 3
In exercising their corporate social responsibility and building a more positive image, companies are now linking themselves to worthwhile causes. This is referred to as ____________.
marketing mix
marketing concept
cause-related marketing
Engel’s Law

27. Kotler / Armstrong, Chapter 3
Which of the following is not one of the reasons business legislation is enacted?
to protect companies from each other
to protect companies from consumers
to protect consumers from unfair business practices
to protect the interests of society

28. Kotler / Armstrong, Chapter 3
Which of the following is not one of the reasons business legislation is enacted?
to protect companies from each other
to protect companies from consumers
to protect consumers from unfair business practices
to protect the interests of society

29. Kotler / Armstrong, Chapter 3
Yankelovich identifies consumer segments whose purchases are motivated by self-views. Two examples are ______ and _______.
Generation M; Generation N
Refilled Nests; Do-It-Yourselfers
Do-It-Yourselfers; Adventurers
marketing mix; positioning

30. Kotler / Armstrong, Chapter 3
Yankelovich identifies consumer segments whose purchases are motivated by self-views. Two examples are ______ and _______.
Generation M; Generation N
Refilled Nests; Do-It-Yourselfers
Do-It-Yourselfers; Adventurers
marketing mix; positioning

31. Kotler / Armstrong, Chapter 3
A renewed love of things natural has created a “lifestyles of health and service” (LOHAS) market.
true
false

32. Kotler / Armstrong, Chapter 3
A renewed love of things natural has created a “lifestyles of health and service” (LOHAS) market.
true
false

33. Kotler / Armstrong, Chapter 3
Recently, observers have noted a shift from a “me society” to a “we society.”
true
false

34. Kotler / Armstrong, Chapter 3
Recently, observers have noted a shift from a “me society” to a “we society.”
true
false

35. Kotler / Armstrong, Chapter 3
A woman who drives a hybrid car, consistently recycles, and buys “earth-friendly” products is acting out her view of _____.
cost
non-profit organizations
others
nature

36. Kotler / Armstrong, Chapter 3
A woman who drives a hybrid car, consistently recycles, and buys “earth-friendly” products is acting out her view of _____.
cost
non-profit organizations
others
nature

37. Kotler / Armstrong, Chapter 3
A company has several options with regard to its marketing environment. A strong company takes a(n) _____ approach.
proactive
reactive
ingenuous
peaceful

38. Kotler / Armstrong, Chapter 3
A company has several options with regard to its marketing environment. A strong company takes a(n) _____ approach.
proactive
reactive
ingenuous
peaceful

39. Kotler / Armstrong, Chapter 3
A company’s macroenvironment consists of all of the following except _____.
demographic forces
economic forces
competitive forces
technological forces

40. Kotler / Armstrong, Chapter 3
A company’s macroenvironment consists of all of the following except _____.
demographic forces
economic forces
competitive forces
technological forces