1. #ASDAnet @ASDAnet Crafting Your Message: Being a Good Spokesperson Janine MacLachlan, director, ADA Council on Communications

2. #ASDAnet @ASDAnet Today: An Overview How people receive messages How to create powerful messages Practice = courage + confidence

3. #ASDAnet @ASDAnet How Audiences Perceive Messages

4. #ASDAnet @ASDAnet People Retain Three Messages If you talk about everything, you are remembered for nothing Always begin with your own goals Add photo or graphic depicting this somehow

5. #ASDAnet @ASDAnet Proper Prep: Do Your Research Know the nature of the interview or discussion Obtain questions in advance where possible Determine your agenda

6. #ASDAnet @ASDAnet Three Ps of Message Development Prepare – Know your goals for the interview – Conduct research – Develop 3 key messages Practice – Messages and body language

7. #ASDAnet @ASDAnet Three Ps of Message Development Perform – Engage your audience – Use visuals and props

8. #ASDAnet @ASDAnet How to Create Key Messages Mind map – Fill a page with everything you might want to cover Prioritize – What will resonate? – How to make it emotional? Identify 3 key messages – Support each key message with 2-3 points

9. #ASDAnet @ASDAnet KISS – Keep It Super Simple Headline One engaging sentence Prove it Facts, data Visualize it Stories Bottom line it Rephrase the headline Headline Prove Visualize Bottom Line

10. #ASDAnet @ASDAnet Mind map exercise

11. #ASDAnet @ASDAnet ABCs of Q & A A: Answer the question B: Bridge to your message C: Conclude on positive note that drives your agenda

12. #ASDAnet @ASDAnet Bridging to Your Message In fact… Let me put this in perspective… What you need to remember is…

13. #ASDAnet @ASDAnet A few don’ts Don’t speculate: – Don’t answer hypothetical questions – Don’t comment on investigations or court cases Don’t make up answers – “I don’t know. But what I do know is…” – “Let me get back to you with that information.”

14. #ASDAnet @ASDAnet A few don’ts Don’t feel compelled to fill the silence Don’t offer opinion that differs from your organization’s position Better ways to say “No comment”

15. #ASDAnet @ASDAnet Your turn Break into teams Review your burning topic Create three key messages – Plus two supporting points for each Tell your story