1. AXIS Camera Station
Flexible surveillance software for your Axis network video products Sales Presentation
Welcome to this short presentation of the AXIS Camera Station surveillance software
ACS_sales ppt_ – Ver PB

2. AXIS Camera Station – value proposition
A complete, scalable IP based software solution for video recording, monitoring and event management, specially designed for Axis network cameras and video servers.
Axis Camera Station is an upper entry level to mid pro level monitoring and recording solution, providing generic functions of recording and replay of networked video.
It is a complete, scalable IP based software solution for video recording, monitoring and event management, specially designed for Axis network cameras and video servers.
Supporting up to 25 cameras at up to 16 cameras live viewing, this software package includes features such as recording on motion detection or external events. Easy search functionality simplifies finding sections of interest in recordings. Included Web interface and free extra Windows client which enables remote viewing and control from anywhere on the Internet or the corporate network.
There is a range of applications from our own ADP partners that have a lot more functionality and are suited for a wider range of applications. Axis Camera Station gives you a basic set of functions for upper entry level to mid pro level recording needs.

3. AXIS Camera Station - overview
Optional viewing, playback and
administration
Optional viewing
and playback
AXIS Camera station overview
The system runs as a background service on a Window PC with XP Professional, 2000 or 2003 Server
On the machine that runs the background service also saves the recorded images on disk. On this machine all normal operations can be done. Viewing, playback and administration.
Optionally a free windows client can be installed on any PC on the network for remote viewing, playback and administration. This means that the ‘Server’ can be placed anywhere like in the server, room, basement etc.
Out side the local network the windows client can also be used for viewing, playback and administration.
Finally web access is possible for viewing and playback from any web browser.
Viewing, playback
and administration
Background service
Recording database
Optional viewing, playback
and administration

4. AXIS Camera Station – product goal
Why did we develop this product?
To provide the market with a generic surveillance software for video recording, monitoring and event handling specially designed for Axis network video products
Filling a gap in our current software offerings
Since the functionality of the software that our partners provide has evolved to become highly advanced and specialized, we have seen a clear customer need for a general recording and video management application. The previously released AXIS Camera Recorder has fulfilled this need for the mid section of the entry-level up to the lower parts of the pro-level markets. However, for the mid section of the pro-level market there is a global need for an additional surveillance solution from Axis, addressing some of the limitations in the current AXIS Camera Recorder. The current AXIS Camera Recorder is targeted at event driven surveillance, where recording is done when an event or motion is detected. The AXIS Camera Recorder is less suitable for installations where continuous recording is needed due to limitations in the size of the image database.

5. AXIS Camera Station – product positioning
Partner Solutions
High-End
Entry level
Upper Pro-level
Lower Pro-level
Milestone XProtect
AXIS Camera Station
AXIS Camera Recorder
AXIS Camera Station is a complementary product for Axis network cameras and video servers. By offering this component of an upper entry-level to mid/upper pro-level surveillance system, Axis will simplify the solution availability, installation and usage of a true IP-based video monitoring system for many of our current and potential customers.
The current AXIS Camera Recorder and the new AXIS Camera Station will only have limited effect on our partners today as the solution from Axis target the general market, while the partner solutions mainly target local or specific needs not supported by the Axis offerings.
Sales may very well occur also in other segments, but product design and marketing efforts are based on this product positioning.
ACE

6. AXIS Camera Station – target market
Key channels
Primary channel
IT-channel including BBDs, catalogs and IT-networks integrators
Secondary channel
Value Added Distributors
System Integrators
Key markets
Low to mid end security and surveillance installations
Particular suitable for Retail, Education and Transportation segments
AXIS Camera Station will be available through all Axis distribution channels. The primary target is though the IT-channel including BBDs, catalogs and IT-network integrators. Axis solution providers and system integrators focusing on the security or production monitoring industry will also offer the product.
AXIS Camera Station will be available on all markets where Axis network cameras and video servers are sold. The product is targeted to be used from the upper part of the entry-level to the mid/upper parts in the pro-level segment as a generic surveillance solution, in any of our vertical markets and in particular for Retail, Education and Transportation. The first release will be in English. It is the intention to offer support for major languages such as German, Italian, French, Spanish, and Portuguese later on.  

7. AXIS Camera Station – target customer
Business customer
With IT know how
With a need for local video surveillance and recording of video
Upgrade his analogue system
Corporations with a multitude of local operations without the need for central management but with an interest to standardize on one solution, available on a global level.
Owner of Axis network video products
New customers of Axis network cameras & video servers
The target buyer would be a business customer needing a pro-level surveillance system or who would like to upgrade his existing analog system with an IP based. He has IT know-how and a need for video surveillance with video recording functionality. He would be relying on the IT-manager and Building manager in his buying process. The typical buyer would be the person responsible for company security.
As the system is targeted towards the pro-level segment there will probably not be a dedicated person monitoring the cameras at all times. It is more likely that the system will be working in the background and the images will be viewed live randomly or when looking for specific events. The person viewing will typically be an office clerk, receptionist etc., and the person checking the recorded material will be a person responsible for the building/facility security, or the shop owner. The user does not necessarily set up the system; he would rely on the IT manager or building/security manager for this.

8. AXIS Camera Station - key features
View and record live video from multiple cameras simultaneously
Record continuously, on alarm or on motion detection
High quality recordings
No recording limitation in software
With the AXIS Camera Station you can monitor all your cameras and record high-quality digital video continuously or when triggered by motion or external events.
Recording size is only limited by hardware
When recordings are viewed, new recordings can be done in the background

9. AXIS Camera Station – key features
Control of PTZ and dome cameras
Support for up to 25 cameras, typically usage would be between cameras
Live view of up to 16 cameras
Stand alone PC application
Duplex audio support
PTZ cameras can be controlled.
PTZ pre-set positions supported
Up to 25 cameras can be run from the same PC. Base pack include support for 10 cameras. Additional licenses in step of 1 and 5.
Stand alone PC application running on W2000 SP3 or XP. Requires MS .Net environment. Installed if needed during installation
Fully integrated duplex audio support enables real time direct sound and voice communications with the camera location. No recording of audio
User interface is currently available in English.

10. AXIS Camera Station - key benefits
24/7 recordings
Maximum protection
Event driven recording based on motion or external I/O
Minimize storage needs and eliminates unnecessary recordings
Video motion detection in the network camera
Conserves bandwidth and keeps down costs
Remote viewing and playback via Web browser or Windows client
No need to be close to the PC actually performing the recordings
Some of the key user benefits provided by the AXIS Camera Station are;
Continuous recordings for 24/7 applications, for maximum protection
Event driven recording based on motion or external I/O minimize storage needs and eliminates unnecessary recordings
Support for video motion detection in the network camera conserves bandwidth and keeps down costs
Recordings can be stored for a long time, only limited by regulations or hardware, for retrieval weeks later when needs may arise
User specific access to cameras and recordings
Remote viewing and playback via Web browser or Windows client without the need to be close to the PC actually performing the recordings. PC client can also perform administration.
Recorded material can easily be retrieved for immediate control or action, without preventing new events from being recorded concurrently
Recordings can be transferred at user-defined intervals to offsite storage, for safe backup
Fully integrated duplex audio support enables real time direct sound and voice communications with the camera location
Fully integrated network support for Pan, Tilt and Zoom cameras simplifies operation and saves cost by eliminating the need for separate joystick hardware or wiring

11. AXIS Camera Station - key benefits
Benefits when compared to analogue systems
Quality of recordings
Fast retrieval of recordings
Ability to easily duplicate and distribute video
Ease of maintenance – No changing of tapes
Pre/post alarm recording
AXIS Camera Station provides several key features over traditional analog and DVR based systems, such as;
Quality of recorded material, which is maintained during distribution and copying
Fast retrieval of recorded material, no need to rewind/forward tapes to selected time/date
Provide pre-alarm, i.e. the ability to view important video prior to an alarm without the need for permanent recording.
As Networked Video Systems utilizes standard Ethernet networks, cabling is in most places already available. If not, cost for installing a new network is not higher than for an analogue network, but can be utilized for other systems as well.
A networked system will not have the same design ladders as an “black-boxed” styled analogue or DVR based systems have. This makes the solution more scalable and easier to grow.

12. AXIS Camera Station - key benefits
Benefits when compared to traditional digital systems (DVR)
Cabling benefits -> Reduced installation cost
Handling of remote cameras
Scalable performance
As Networked Video Systems utilizes standard Ethernet networks, cabling is in most places already available. If not, cost for installing a new network is not higher than for an analogue network, but can be utilized for other systems as well.
A networked system will not have the same design ladders as an “black-boxed” styled analogue or DVR based systems have. This makes the solution more scalable and easier to grow.

13. Our offerings – what’s the difference
Axis Camera Explorer
Axis Camera Recorder
AXIS Camera Station
Milestone Xprotect
Number of cameras
‘Unlimited’ 16
10 up to 25
4,9,16,25,50,64
Remote access through web interface No
Yes
Image database size
160GB *1
Unlimited
Unlimited *2
Motion detection
Supports Axis motion detection in camera
Audio support
Recording modes
Manual
Manual, Scheduled, VMD & I/O
Scheduled, VMD & I/O
Archiving
Multi-lingual
Some
User controlled access per camera
Playback
No (view file by file)
Single channel playback
Multi channel playback
On the this slide, we will briefly compare the offerings we have in Axis today, Axis Camera Explorer, Axis Camera Recorder, Axis Camera Station and Milestone Xprotect Business.
Notes:
It should be notices that these offerings are addressing different customers and usage, so a lack of a feature in one product may not necessarily be a negative thing.
”No of cameras in system” refers to the total number of cameras that can be defined in the application and selected for viewing/recording.
PTZ control (click in image) works in any frame, hotspot or not.
Milestone Xprotect: Max numbers of cameras recorded is based on what version the application have. 64 is the maximum number supported by the largest version of the application. Milestone Xprotect can store images per day per camera. For a 24/7 recordings this gives a maximum frame rate of 7 fps.
AXIS Camera Recorder has a limitation of frames/images per camera or 40GB per camera and 160GB in total frames corresponds to 7 fps for 24 hours or 1 fps for one week.
’Supports Axis motion detection in camera’ means that the software receives images from the camera only when the the camera detects motion detection with its built-in logic. The reduces the network load.
Remote access refers to the ability to remotely, from a different PC, connect to the application PC and access features in this application.
Also Password protection and watermarking with AXIS Camera Station
*1 40GB / images per camera * images per camera per day

14. AXIS Camera Station – user interface
Red frame around image when recording
View selection
I/O control
View recordings
Live views
The user interface is simple. With a view selection panel to the right different view modes can be selected. The right panel also show buttons for recordings, I/O control and an Event log. If any of the shown views are recorded a red frame around the image indicates this.
The user interface can also be collapsed so only the right hand panel is shown.
Event log

15. AXIS Camera Station – view recordings
Search and playback events from 1, 4 or 16 cameras at the same time
Print, mail and save events/create ZIP files
Advanced search for motion in part of the image
From the normal view you can go over to recorded video and search for events on any camera. If a recorded event is found you can view it in normal speed or frame by frame. You can also playback up to four cameras simultaneously.
It is also possible to search for motion in a particular part of the image in continues recordings.
Any sequences can be extracted and saved.

16. AXIS Camera Station – supported devices
Axis current Motion JPEG network cameras and video servers
Cameras
AXIS 205, AXIS 210, AXIS 2100, AXIS 2110, AXIS 2120, AXIS 2130, AXIS 2420
Video servers
AXIS 241Q, AXIS 241S, AXIS 2400, AXIS 2400+, AXIS Blade, AXIS 2401, AXIS 2401+, AXIS Blade, AXIS 2411
Audio module
AXIS 2191
Axis MPEG products are NOT supported currently.

17. Questions ?
Any question?
If not, I thank you for listening.