1. Avaya Aura® Conferencing Customer Presentation
Name:
Date:

2. The Avaya Aura® Architecture
Unified Communications Applications
Collaboration, , Team Space & Social Networking
Integration
Conferencing
Messaging
Video
Avaya Agile Communication Environment (ACE)
Avaya Aura® Conferencing fits into the larger Avaya Aura® Architecture as a Unified Communications Application, along with Messaging, Video and the collaboration components.
Voice/Video Services
Presence Services
Application Integration
System Manager
Session Manager
Communications Infrastructure
Data Infrastructure
Clients and Devices
Avaya one-X® UC Clients
Office Devices
Video Endpoints

3. Avaya Aura Conferencing Avaya Aura® Conferencing
Avaya Aura Conferencing Solution overview
Avaya Aura Conferencing
Avaya Aura® Conferencing
Standard Edition
Meeting Exchange
Enterprise Edition
Unified & Integrated
Avaya Aura Conferencing is Avaya’s multi modal collaboration solution providing Audio, Video and Web conferencing and has options for both Avaya and 3rd party UC client integrations.
The Avaya Aura Conferencing solution is available in 2 editions, Standard and Enterprise, providing customers with scalability of capacity, that ranges from small up to essentially unlimited in size and scope.
Avaya Aura Conferencing also offers scalability of features, that range from simple usage, up to and including carrier-class sophisticated.
Conferencing Standard Edition will be available in the June Launch, and Conferencing Enterprise Edition is planned for availability in CY Q3.
Audio Conferencing
Web Conferencing
Video Conferencing*
UC integration
Avaya &
3rd party
Video availability planned later this year in Avaya Aura® Conferencing 6.0 Standard Edition 3 3 3

4. Avaya Conferencing and Collaboration
#1 Global market share
Trusted solution: over 24 years Industry leadership
Global Market Leadership: 2010 Frost & Sullivan award
Leading scalability and design choices: Scale from small to large, from simple to sophisticated
Carrier class solutions: Easily deployed on Enterprise customer premise
Open standards based SIP & media interoperability
Choice with UC client, Web Conferencing, Video: Increases usability, lowers barrier to entry, expands the solution
Multi-vendor PBX integrations: via Avaya Aura®
ROI / productivity benefits: Plus expanded utilization, additional applications & value
UC Magic Quadrant Leader
#1 Audio Conf Licenses
24+ years leadership
in audio conferencing
So why Avaya? What makes Avaya Aura Conferencing special?
For one, you and your customer can count on it since it is a mature solution that is trusted by thousands of Enterprises and Service Providers around the globe as a mission critical application.
Avaya Aura Conferencing has industry leading flexibility and scale to fit within existing customer environments and meet their exacting business needs.
It is an open solution that provide customers with a choice of how to Unify their communications and collaboration.
And it protects and extends the value of existing investments.
All of this adds up to a very clear and strong ROI
These are some of the reasons that differentiate Avaya and why independent industry analyst consistently rank Avaya as a leader in UC and audio conferencing.

5. Avaya Aura Conferencing
Editions
Optional Integration
(both Editions)
Web Conferencing
UC Client Integrations: Avaya, MSFT, IBM, Adobe
Enterprise Edition*
Standard Edition
4000+ port Audio
Multiple codecs G711, +
Operator / Attended mode
Web Conference (opt) with (opt) Record / Playback
Advanced Redundancy
Multiple options for design / deployment
Value
Single Virtualized Server
500 ports Audio G711
500 ports Web Conf (opt)
Video MCU *
Near feature parity with Enterprise Edition
Partner enabled install
Functionality
Video availability planned later this year in Avaya Aura™ Conferencing 6.0 Standard Edition

6. Avaya Conferencing Enterprise & Standard editions Side by side comparison
Operations
Enterprise
Standard
OneX Comm.
OneX Portal ü
Capacity
4000+
500
Adobe CP ü
G.722, 726, 729, ILBC
Codec G.711
Video MCU* ü
IBM ST Connect
IBM ST Web
Notes Sched ü
Note the near feature parity between Standard Edition and Enterprise Edition.
UC Client
Integrations
Operational
Modes ü
UnAttended
Attended
Res-less
Reservation ü
OCS 2007 R2
LiveMeeting
Outlook Sched ü
Applications
Conferencing
Applications
Design
Deployment
500
1000
Avaya Web Conf.
AWC Rec / Play
Web Portal
CRS ü
Centralized
Distributed
Redundant DR ü
Video availability planned later this year in Avaya Aura® Conferencing 6.0 Standard Edition

7. Avaya Aura Conferencing Web Conferencing integration - expands the solution

8. Avaya Web Conferencing Multimodal collaboration
Video
Application Share
Desktop Share
Chat
Presentation mode
File sharing Std Edition only
Unified roster Web / Voice
Voting / Polling ad hoc
Record / Playback
Enterprise only
Annotations
Dial out audio
Invitations
Click to Join 8

9. Avaya Aura Conferencing UC integrations
Audio Console
Avaya Web Conferencing
Avaya Aura Conferencing integrates with Avaya one-X® Communicator and one-X® Portal where conference participants are able to see the roster of who is participating in the call and can identify active speakers.
If for example should someone in the conference accidentally generate Music On Hold into the conference, the disruption can sometimes cause the conference to effectively come to a halt. With these one®X integrations, Moderators can either mute the individual line causing the trouble or even remove them from the conference, allowing the conference to continue productively.
Conference moderators you’re able to mute or un-mute the entire conference, as well having the capability to secure or lock the conference.
The Audio Console application provides a Moderator-only GUI that displays the roster of conference participants and Speech indicator icons. It also provides the Moderator with GUI control of features such as Mute, Dial-out, hold, Sub-conferencing, recording control and Hang-up.
Avaya Aura Conferencing also provides optional integration with UC applications from IBM, Adobe and Microsoft.
If your customer has already chosen IBM at the desktop, there are available Avaya Aura Conferencing integrations to Lotus Notes Scheduler, Sametime Connect and Sametime Webconferencing applications.
If Microsoft is the choice at the desktop, Avaya Aura Conferencing provides integration with Outlook Scheduling, OCS 2007 R2 MOC and LiveMeeting webconferencing applications.
Adobe has also provided integration to Avaya Aura Conferencing in their Adobe Connect web conferencing application.
Outlook Scheduling
OCS 2007 R2
Live Meeting 8
Lotus Notes Scheduling
Sametime Connect
Sametime Web
Adobe Connect

10. Avaya Aura® Conferencing Standard Edition
Avaya Desktop Video Device with Flare Experience
(Standard Edition Only)
New
Multi-modal conferencing
Available with Avaya Aura® Conferencing Standard Edition 6.0 SP1
Combined audio and video bridging
Voice activated switching
H.263 Video
Supports CM administered endpoints
Avaya Aura® Conferencing Standard Edition
Standard Edition offers multimodal conferencing. They optionally provide video MCU capability for conference participants who are administered as video endpoints in Communication Manager and Session Manager.
The video is H.263 and uses voice-activated source switching.
Avaya Aura™ Conferencing Standard Edition also can serve as the MCU of choice for Avaya Video Telephony deployments. When a point-to-point call between 2 video-enabled endpoints should expand to 3 or more video-enabled endpoints, the video automatically transfers to an MCU bridge and becomes multipoint.
This video MCU capability is targeted for availability later this year, 2010. 10

11. Avaya Aura Conferencing Standard Edition deployment
Simple single server centralized global conferencing
CRS
Web Portal
Conferencing
Avaya Web Conferencing
Primary Site
Optional
Avaya Aura Conferencing Standard Edition uses the Avaya virtualization technology of System Platform for simple centralized deployment and energy efficient single server footprint.
The single server runs the conferencing application and the software media server functions. It also runs both the CRS and Web Portal applications and can will also run the optional Avaya Web Conferencing application.
As shown here, you see that all customer conferencing traffic is routing to the single conferencing server in the Primary site.
And with capacity for 500 ports for Audio and 500 ports for Web Conferencing, the simple single server footprint of Standard Edition is a great solution for a wide range of customers and is certainly not limited only to small or mid-market customers.
The conferencing tie-in to Avaya Aura Architecture is a natural, as conferencing can easily represent a large percentage of the customer’s voice traffic, and may possibly be the single largest class of use on the voice network.
When the conferencing traffic remains on-net to access Standard Edition, as opposed to going off-net to access an external service provide, there are additional savings to be realized from reduced trunking requirements, which add to the ROI and savings benefits and need to be part of your customer conversations.
Leverage on net calling, global access, centralized application, intelligent routing, reduced trunking, multi-vendor environments

12. Avaya Aura Conferencing Enterprise Edition - deployment example
Distributed conferencing with Resiliency & off-site DR facilities
CRS
Web Portal
Conferencing
Standby
Primary Site
Conferencing
Standby
Site - B
CRS
Web Portal
Conferencing
Standby
DR Site
Here is an example of one of deployment choices that are available with Avaya Aura Enterprise Edition and highlights a Distributed conferencing design with two sites housing separate production conference bridges.
Even with Enterprise Edition’s available high capacity for centralized conferencing, this type of distributed deployment can make sense when the customer has two primary user populations, or 2 primary data centers to leverage, or may even have 2 separate Business Units as customers and may have no desire to aggregate into a single centralized bridge.
In this example the North American traffic would route to the local North American bridge, and EMEA traffic routes to the EMEA bridge. This approach gives the ability to have conference bridges in close proximity to local user communities for easy transport, and still be managed and administered from a central CRS system for low TCO.
Each site in this example is made locally resilient, with a primary and a standby server in place that provides automatic, 100% capacity failover coverage.
Also in this particular example is a 3rd and separate site, specifically for Disaster Recovery use. This DR site is also a locally resilient implementation. In the event of complete facilities failure of either the Primary Site or Site-B, network traffic can be re-routed to the DR site, where conferencing resumes.
This example is not exhaustive in all design details and considerations, but shows the flexibility of Avaya Aura Conferencing Enterprise Edition design and deployment options.
AWC Playback
Avaya Web Conferencing
AWC Record
Avaya Web Conferencing Optional
Leverage on net calling, global access, centralized application, intelligent routing, reduced trunking, multi-vendor environments

13. Avaya Aura® Conferencing Thank you…

14. Back up / additional materials

15. Avaya Aura™ Conferencing Enterprise deployments
CRS / Web Portal opt Web Conferencing
Standalone: ports G711
Bridge / Media
Co-resident:
Application server
& Media server
RTP
SIP
call control
Let's look at some common deployment options for Avaya Aura Conferncing. We will start with the simplest which is Standard Edition. As I have mentioned various times, this is a single-server offering so the deployment is straight-forward but options are limited. The only time another server will be involved with Standard Edition is if a UC integration to MSFT or IBM demands it.
Now lets look at a few common deployment option for Enterprise Edition. In the first, I am showing the a 2 server deployment with the bridge and media server co-resident on one server with a server for an application such as the CRS on another server. A deployment such as this is common if capacity demands it and no redundancy is desired. As noted in the comment box at the bottom, various resiliency options exist.
You can hae N+N redundancy in this configuration providing an acive/standby bridge that allows for automatic fail-over. With this there is an active bridge on one server, standby bridge on another, and single CRS, so it becomes a 3 server deployment. This is the most common Enterprise Deployment as it provides a fair level of resilliency with a small footprint.
As I mentioned when looking at the technical specifications earlier, the audio bridge and media servers can be de-coupled. This allows for higher capacity especially when codecs other than G.711 are involved. To achieve the maximum of 4000 callers in a single conference you need to move to a pyramid configuration with at least two media servers.
In a pyramid configuration the media servers can be deployed with N+1 redundancy so that you have one hot standby media server in case any one of the active servers is brought down.
To go above 4000 ports per site you can deploy multiple bridges. A single CRS can work across them. This is known as a multi-cabinet deployment.
With any of the Enterprise Deployment types you can have a remote Disaster Recovery bridge setup to mirror the environment and take over if there is a major outage at a location.
CRS / Web Portal opt Web Conferencing
Pyramid: ports G711
Bridge / Media
Decoupled: Application server
& Media server
RTP
SIP
call control

16. Enterprise Edition Resiliency options
“Standalone”
“Standalone - Resilient”
Conferencing
Conferencing
Standby
Adds:
- Standby Conference server
- 100% capacity redundancy
- Automatic failover
Lets look at resiliency options for Enterprise design.
With Enterprise Edition, the single server standalone design can also be made resilient, which adds a second, paired, N+N standby server that provides 100% capacity redundancy and automatic failover.
The Enterprise pyramid stack can also be made resilient by adding an N+N Application Server, as well as an additional Software Media Processing Server N+1 to the design.
As with the Standalone design option, this resiliency option for Enterprise provides 100% capacity redundancy and automatic failover.
“Pyramid”
“Pyramid - Resilient”
Conferencing
SW Media Servers
Standby
Conferencing
SW Media Servers
N+1 SW Media Server
Adds:
- Standby Conference server
- 100% capacity redundancy
- Automatic failover
- N+1 SW Media Server
- Load sharing 16

17. Avaya Aura Conferencing Summary
Conferencing and Collaboration applications…
Deployed on-premises
Utilizing SIP call control
Leveraging on-net dialing
Highly scalable in Features and Capacity
Value to Users and the Business
Smooth growth and evolution
Design and deployment choices
Tailor the solution to your needs
Relevant to initiatives:
ROI and savings
Avaya Aura®
Unified Communications
Productivity / agility
Disaster Recovery / BC
Avaya Aura®
Avaya Aura Conferencing is a robust solution, providing both core communications as well as advanced collaboration capabilities across the enterprise.
The scalable capacity and features bring value to the business and to individual users, and allow for smooth growth and evolution.
The multiple design and deployment choices allow customers to implement the conferencing and collaboration solution to best fit their need and preferences.
Avaya Aura Conferencing aligns tightly with the Avaya Aura Architecture as a centralized application that leverages the economy and efficiency of on-net calling, in multi-vendor environments.
The Avaya Aura Conferencing solution deployed on the corporate network is directly relevant to business imperatives for ROI and Savings as well as for increased Productivity and agility.
The available integrations to both Avaya and 3rd part UC applications extend and expand the value of the solution.
Avaya Aura Conferencing as a fundamental component of core communications also enhances the ability to operate the business at maximum effectiveness in times of emergency conditions.

18. * Enterprise Edition only
Avaya Aura Conferencing
Core applications
CRS – Client Registration Server
System admin app / SQL database:
Accounts / User profiles / Schedules
Optional LDAP integration, System reporting
Web Portal - Audio Console
End user application:
Profile / conference settings, conference scheduling
Moderator web-based conference control:
Active speaker, mute, dial-out, sub-conf., record, etc
Lets look at the core applications that are part of Avaya Aura Conferencing:
CRS, or Client Registration Server, is a standard component with both Conferencing Standard Edition and Conferencing Enterprise Editions.
CRS is the system’s administration and provisioning application which maintains the master SQL database of user accounts and profiles, and also provides a conference scheduling capability.
There is optional LDAP integration available that makes administration of the system even easier. New user accounts can be provisioned automatically in CRS, and can also generate an automatic welcoming for new users, and can also de-activate user accounts on CRS when an existing user may no longer appears on the LDAP integration.
The Web Portal application is a standard component with both Standard Edition and Enterprise Edition, and allows end-users to configure their own conference attributes and to create scheduled conferences. Moderators with a conference control application named Avaya Audio Console. Audio Console is a Moderator-only GUI that shows the roster of conference participants, a Speech indicator animated icon and provides GUI control of features such as Mute, Dial out, hold, Sub-conferencing, recording controls and HangUp.
BridgeTalk is a conference management application and available only in Avaya Aura Conferencing Enterprise Edition. It’s the very same application sold to and in use by Conference Service providers around the world when they provide their premium conference management services.
It allows customers the option to leverage their own staff to provide the increased sophistication of multiple styles or modes of conferencing concurrently and can be used only as needed.
Bridge Talk* – Conference Management
Used by leading Service Providers globally
Full bridge supervision, Operator-Attendant application:
*0 Help, Q&A, Polling modes
* Enterprise Edition only 18 18 18 18 18

19. Avaya Aura Conferencing Comparison to external services
A per-minute rate paid for every minute, every user
Increased costs from:
Increased minute usage
Expanded number of users
Advanced feature use
Unusual circumstances:
M&A, emergency, snow, volcanic ash
Trend is to reduce costs, results in:
Trend to reduce total usage
Trend to less sophisticated usage
Network, trunking, facilities required to access external services
Most users are on-net and need to go off-net for external services
Avaya Aura Conferencing
ROI savings from eliminated external charges, typically in months
No expense with:
Increased core usage
Expanded user groups
Advanced feature usage
Contingency, Business Continuity
Assured & secure access
High capacity absorbs spikes
Sophisticated usages and new applications and can roll out without added costs
*0 Help, Attended, Recording, Playback, DR dial-out
Leverage the corporate network
Most users are already “on-net” for telephony
Reduced trunking / facilitites
First we’ll look at the head to head competition against our most typical competitor, the incumbent conferencing service provider. Keeping in mind here that we have been the leading provider of conferencing solutions to Conference Service Providers for nearly 25 –years and Avaya Aura Conferencing is utilized by many global service providers as their core delivery platform for premium conferencing.
As a fee-based external service, there is a per-minute charge for every minute of utilization, for every participant. A primary advantage of Avaya Aura Conferencing is in ROI realized by eliminating charges from external service providers.
Naturally, increased utilization of any type, either more usage, more users, use of advanced or premium features, all brings an associated increase in charges from external services. And as most customers are under budget pressure, the trend is to reduce external expenses in a time where you need to actually increase the availability of conferencing and collaboration tools for your workers.
A clear advantage of Avaya Aura Conferencing is that there is no increase in expense due to increased core usage, expanded users or the use of advanced features. Additional use cases can be defined for Contingency, Business Continuity conferencing scenarios, compounding the value of Avaya Aura Conferencing.
And rather than maintaining additional trunking and facilities required to access external service providers, an advantage of Avaya Aura Conferencing is through leveraging the corporate network for access and transport, keeping in mind that most users are already on-net for their telephony. 19 19 19 19

20. Advantages beyond CSP avoided costs…
Avaya Aura Conferencing Compound TCO/ROI
Advantages beyond CSP avoided costs…
Platform for growth
Accommodate organic & in-organic sources
New usages & applications add value
Emergency response, Webinars, archived Trainings, proactive customer reach out
Foundational video MCU capability (Enterprise) augments existing video strategy
Increased security of voice & data
Leverages corporate network, on-network calling
Leverages Avaya Aura® architecture
Centralized application, global access, reduced trunking, multi-vendor
Leverages desktop UC clients from Avaya and 3rd parties
Higher quality, enhanced experience
Increased agility and productivity
The benefits of Avaya Aura Conferencing extend beyond only the savings of avoided expense with external service providers and provide a compounded effect to ROI.
The solution’s scalable capacity provides a platform that supports growth, in both capacity and feature use.
You can start off with a small and simple deployment and grow larger and evolve into more sophisticated use.
You can extend collaboration within the organization to cover more employees, and allow existing conferencing users to collaborate more frequently.
Avaya Aura Conferencing capacity also covers in-organic growth such as M&A activities and can absorb temporary usage spikes from weather related disruptions, volatile economic market conditions, or when natural disaster events such as volcanic ash eruptions change the way business needs to be conducted.
Avaya Aura Conferencing allows customers to implement new and expanded uses for conferencing and collaboration, which can add significant value to the business, and add no additional cost or expense to operate. Emergency team responses, recording and archiving of Training events for example.
As an on-net deployed solution the customer’s voice and data content are naturally more secure than with a multi-tenanted public bridge resource.
Leveraging desktop Avaya or 3rd party UC clients, with roster displays and web-based controls enhance the collaboration experience and can provide a higher level of conference quality in the case of identifying the source of Music on Hold, or eliminating a noisy, disruptive line connected to your conference.

21. Avaya Aura Conferencing Design / deployment benefits
Tailor the solution to fit your organization…
Centralized application - global access
SIP enables resiliency, redundancy and increased availability
High capacity - minimal footprint
Distributed deployment options Low TCO centralized admin.
Tie into Business Continuity and Risk Management initiatives
Provide superior communications when you need them most
Avaya Aura Conferencing has multiple design and deployment options and customers can tailor the solution to fit the requirements of their organization.
As a core element of communications, Avaya Aura Conferencing can tie into the Business Continuity, Risk Management and Disaster Recovery plans of the customer, providing assured access and capacity to conferencing in times when you need them the most.

22. Avaya Aura Conferencing Feature scalability benefits
To the Business: Enables progressive deployment strategies
Start simple  Extend to Sophisticated
Reservation-less on-demand  Emergency Ops, Training
To Existing users:
New applications: Customer events, Webinars, Trainings at no incremental cost
Increased frequency, duration or expanded style
To New users:
Expand core collaboration services to entire organization
To the Business: Compounded ROI value with capabilities difficult to operationalize externally:
Emergency, notification, disaster response, project war-room conferencing
No incremental cost to the business
Usage & value
Optional slide:
Customer benefits related to Avaya Aura Conferencing features
Costs

23. Avaya Aura Conferencing Capacity / scalability benefits
High capacity: 4,000 ports max per instance
Largest Enterprise customer deployments to date: 15,000 and 12,000 ports*
Enables “growth as a strategy”
Start off with smaller / simpler project
Extend and evolve initial deployments to increased size, scope, sophistication
Absorb temporary usage spikes
Market conditions, competitors, weather, volcanic ash
Usage & value
Optional slide:
Customer benefits related to Avaya Aura Conferencing capacity
Organic growth:
More use from existing users
More users enabled with access
In-organic growth:
M&A scenarios, Business Continuity
Training, Notification, Etc…
* Capacity perspective: Avaya by example uses approx ports
for day-to-day conferencing operations in NA… over 125m minutes / year usage

24. Avaya Aura Conferencing Customer benefits
Addresses universal Conferencing and collaboration needs
Enables worker productivity, agility
Core communications
Provides ROI and compounded savings
New applications / new uses: Webinars, Trainings, DR, M&A
Robust features / robust capacity
Broad applicability
Design & deployment options
Web Conferencing option
Multi-modal collaboration
Standard Edition - single server footprint
Available UC integrations
Enhanced experience / higher quality collaboration
Optional slide:
Customer benefits summary statements

25. Avaya Aura Conferencing Customer benefits
Consolidated portfolio – 2 editions
Shared common code base
Benefit of over 25-years conferencing heredity
Improves small / mid-market offer
Smooth upgrade path
Standard Edition - virtualized single server
System Platform, consistent, simple & green
Partner enabled installation
Enterprise Edition
Carrier class high capacity / design & resiliency options
Expanded feature / capability set
Aligned with Avaya Aura® - one of the largest users of the network
SIP, immediate savings, on-net calling, trunking, global access, routing
Multi-vendor environments
Optional slide:
Customer benefits summary statements

26. Avaya Aura® System Platform
Conf
Bridge & Media Server
Conferencing 6.0 Standard Edition Template
Client
Reg
Server
(CRS)
Web Portal / Audio Console
Web
Manager
System Platform
Console
Application Template
DOM-0
XEN Hypervisor
Avaya Aura Conferencing 6.0 is leveraging Avaya Aura System Platform where possible. System Platform is a software abstraction layer that enables integration of Avaya applications on Linux-ready servers
It’s not a product but reduces server hardware dependencies across Avaya products.
Applications reside on System Platform rather than natively on the server hardware.
It Allows pre-defined 'templates' of Avaya applications to share a common server
Template can contain one or multiple software applications
System Platform is designed to support real-time-intensive Avaya communications applications and delivers common simplified installation and support processes to these applications. Services include remote installation and support, Self-service software downloads, and licensing.
Avaya Aura Conferencing Standard Edition is a template that resides on the System Platform. We have virtualized most of the current Enterprise Edition capabilities to come up with this offer. In this sense, Standard Edition is simply another deployment option for Avaya Aura Conferencing.
System Platform is also used for the CRS, Web Portal, and Web Conferencing servers in Enterprise Edition. We are not able to utilize the System Platform for the Bridge or Media Server at this time due to the extreme high capacity and throughput required for those platforms.
S8800
HDD
RAM
NIC
CPU
Avaya Aura® System Platform streamlines deployments / upgrades and provides consistent and secure remote access
Same user capabilities, UC integrations across Conferencing Editions
System Platform used for Conferencing Standard Edition as well as CRS, Web Portal, and Web Conferencing in Conferencing Enterprise Edition 26