1. edX Media Workflow

2. Agenda edX Mobile app Background edX Media services + support for current Charter Members Workflow Update: Workflow – Current vs. Future Screenshot mock-ups YouTube CMS Next Steps

3. Mobile App = Top 5 Student Requests through Support “I would love to see an app from you guys. I need to connect to the internet to view the lecture. For me, it is not possible to get internet connectivity when I want to view the video lectures. Can it be possible that you provide an app where I can download the video lectures or the course content for offline use later?”” ~ Student from India “…if you could provide an app for mobile devices would be greatest!, I think that the app could have a better behavior in 3G environments. Thanks edX.” ~ Student from Sri Lanka

4. “On-the-go” access  ONLY mode of access Globally: Mobile internet access has surpassed PCs in developing countries. Domestically: 34% access internet primarily through Smartphone. Rises to 45-65% among ethnic minorities or those with less education / income. (Pew research) Overall: 77% of all mobile Google searches take place at home or work where PC access is available. (Google study)

5. EdX Mobile Strategy – FY2015 Establish a significant mobile presence to drive student engagement and satisfaction. Focus on: Native, companion experiences Learner productivity Taking advantage of mobile device capabilities Long term goal: Offer a compelling and effective educational experiences on any device for anyone, anywhere, anytime.

6. What does this mean for Charter Members? EdX will provide media hosting support! 1.Addressing alternative playback / hosting / downloads 2.Addressing learner experience Unifying learner experiences across courses / institutions 3.Streamlining course building and media management

7. Current Workflow (Charter members teams) 1.Create YouTube channel 2.Create finished YouTube video export 3.Create Alternative playback / download export (.webm and.mp4) 4.Upload video to YouTube 5.Upload video(s) to alternative hosting platform (AWS S3) 6.Collect and manage YouTube links and alternative/download links 7.Post YouTube links and Alt/download links into video element Export YouTube video file Create YouTube Channel Export Alt/downl oad video file Upload video to YouTube Upload video to AWS/S3 Collect/ manage YouTube /S3 links Post link(s) into studio

8. Updated Workflow (Charter Members steps) 1.Create YouTube channel (through YouTube CMS) 1.Submit finished video file to upload page 1.Take edX ID and post to Video unit (“Advanced” tab) edX transcodes Video and pushes to YouTube and S3 Copy edX ID Paste edX ID into studio video unit Upload finished video file to edX in Studio

9. Workflow Step 1:

10. Workflow Step 2:

11. Workflow Step 3:

12. Here is a screenshot of where you would find this field using the ADVANCED tab. Paste the edX ID into its designated field and click the “Save” button. That’s it. You’re done. Workflow Step 4:

13. Your University Course #1 YouTube Channel -Lecture 1 -Lecture 2 -Lecture 3 -Lecture 4 Course #2 YouTube Channel -Lecture 1 -Lecture 2 -Lecture 3 -Lecture 4 Course #3 YouTube Channel -Lecture 1 -Lecture 2 -Lecture 3 -Lecture 4 YouTube CMS

14. Your University Course #1 YouTube Channel -Lecture 1 -Lecture 2 -Lecture 3 -Lecture 4 Course #2 YouTube Channel -Lecture 1 -Lecture 2 -Lecture 3 -Lecture 4 Course #3 YouTube Channel -Lecture 1 -Lecture 2 -Lecture 3 -Lecture 4 CMS YouTube CMS

15. edX will/has created a YouTube CMS accounts for all Charter Members Administration to all of your course channels Allows edX to automate transcoding and posting of video content Needs a per institution administrator A channel per course Add a pre-existing channel to the CMS Create a channel for a new course YouTube Channel (pre- existing) YouTube Channel (pre- existing) YouTube Channel (Created in CMS) YouTube Channel (Created in CMS) CMS

16. Next Steps 1.Collaboration: We will be working with you to get all aspects in place in order to utilize these new edX services. 2.Your PM will be reaching out to you for discussing YouTube CMS setup, if you do not already have one. 1.Timeline: - Targeted roll out with a focus on courses that are open and running between Dec. 5, 2014 – Jan. 15, 2015. - Archived courses. Collecting assets via FTP to make reruns mobile-ready.

17. Questions?

18. App: SmartphoneApp: TabletResponsive Web Q1Limited Beta: 9/15 Online/offline video playback Video asset management Android only Course Discovery Q2General Availability New user signup Course Discovery Course Enrollment Facebook integration (SocialEDU) iPhone and Android General Availability Similar feature set as smartphone iPad and Android Full course enrollment Responsive LMS Q3/Q4Limited Assessments Student Analytics Modularization Notifications Limited Assessments Student Analytics Modularization Notifications FY2015: Product Roadmap

19. Course team workflow to support mobile Q2 EdX will provide infrastructure for seamless transcoding and delivery of videos This includes videos for both web (YouTube) and mobile Capabilities will include: Ability for course teams to bulk upload source videos to edX Automatic transcoding of videos into multiple profiles fit for web and mobile Automatic upload of transcoded videos into various endpoints Asset tracking system to help course authors place transcoded videos Simplified video component configuration in Studio Ability to tag course as “Ready for Mobile” Video Encoding 1 edX ID